Terra API Podcast - Stay Fit, Stay Connected

In this podcast, we connected with Ryan DeLuca, Co-founder of BodyBuilding.com and Black Box VR. Below are some highlights of the conversation.

Anthony, a former Marine, shares his journey from a focus on fitness to a broader concern for health, triggered by his father's struggle with brain cancer. Following his service, he needed to support his family and turned his passion for fitness into a means of income. This led him to co-found Fitt Insider, one of the best media companies in the space of fitness, which started as a newsletter. Anthony and his brother built Fitt Insider initially as a side project. They began by sharing their unique perspective on the fitness industry through a monthly newsletter, which rapidly grew in popularity. The company's offering expanded to include a podcast and a free jobs board, all centered on providing valuable, actionable content to fitness industry professionals. Their commitment to consistency and value creation has resulted in a deeply engaged community that trusts and relies on Fitt Insider. He also shares his thoughts on the future of gyms and wearables. According to him, the key to successful gyms is creating a community that engages people in functional, accessible workouts. On wearables, while acknowledging the potential of such technology, he emphasizes its need to connect with people's lives in meaningful, affordable ways. Anthony advocates for focusing on helping average individuals who are struggling rather than catering to a small, high-performing, or affluent audience. Timestamps: 00:00:00 - 00:01:23: Anthony discusses his motivation behind joining the Marines and his experiences serving, particularly about how his father's illness drastically altered his life trajectory. 00:01:59 - 00:02:40: Anthony talks about his transition from military life back to civilian life, focusing on the impact of his father's illness on his decisions, and his early experiences in fitness and personal training. 00:04:05 - 00:07:49: Anthony chronicles his journey starting a gym with his brother, including the challenges they faced, the success they enjoyed, and the key lessons they learned that later helped shape their business approach. 00:12:34:08 - The evolution of the newsletters, how it was primarily referral-based and its organic growth over time. 00:16:24:01 - An in-depth explanation on how they curate their content, the importance of timing, and the value they bring by providing a deeper dive into topics rather than breaking the news first. 00:19:16:08 - 00:19:33:16 - Building Consistency and Showing Up 00:22:01:00 - 00:22:17:02 - the challenges of hiring and the subsequent launch of a job board 00:32:15:07 - 00:32:38:01 - Investing in Founders: 00:33:16:27 - 00:33:32:25 - Backing Teams Doing Good Stuff 00:35:08:27 - 00:35:32:12 - The Future of Wearables and Data Measurement 00:37:46:21 - 00:38:25:28 - The Value and Future of Wearables 00:38:43:03 - 00:39:01:04 - Future Plans and Expansion 00:40:13:01 - 00:40:59:21 - Building a Venture Media Flywheel

We had a fascinating discussion with Eric Min, CEO and co-founder of Zwift. In the discussion, he shares his journey in building the most successful fitness and metaverse platform that has raised $620 million in funding to date. Eric discusses the origins of Zwift, its transformation from a side project to a full-time venture, and the importance of community in the company's success. The conversation also explores Zwift's impact on the fitness industry, the role of partnerships and collaborations, and the company's ambitious vision for the future, including making Zwift an Olympic sport. Join us as we dive into the world of Zwift and discover the unique blend of technology, gaming, and fitness that has revolutionized the way we exercise. 00:01:58 - Origins of Zwift 00:03:25 - The effect of cycling on Eric 00:06:35 - Eric's first venture 00:12:53 - Believing in the vision 00:14:29 - Starting Bootstrapped 00:16:50 - First fundraising 00:17:30 - The launch event 00:19:33 - The first growth hack with Strava 00:20:00 - The first journeys 00:26:45 - The product evolution 00:30:04 - Reducing friction and time to value 00:35:00 - Getting the top athletes to participate 00:37:00 - The team at Zwift and hiring 00:41:27 - Super league triathlon and Zwift 00:46:00 - The future Olympic Games The Site ► http://tryterra.co More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terr... #zwift #terra #terraapi #terrapodcast

In this insightful podcast, Robin Thurston, the CEO of Outside, shares his journey from founding MapMyFitness to joining Under Armour and eventually leading the charge at Outside. Thurston highlights the importance of being resilient in entrepreneurship. He emphasizes the need to focus on three main decisions once you take institutional funding: going bust, selling to a strategic partner, or going public. He also shares valuable marketing lessons he learned from Kevin Plank, the founder of Under Armour, including the importance of attention to detail, storytelling, and relationship building. Thurston discusses the differences in company culture between MapMyFitness and Under Armour, highlighting the former's focus on technology and customer-driven innovation. He reveals the story behind his decision to leave Under Armour and pursue content-based subscription models, leading to the creation of Outside. The podcast also delves into the challenges of competing against attention-grabbing tech giants like TikTok and Twitter, as Thurston explains the need to develop compelling reward mechanisms that encourage outdoor activities and improve overall health. 00:00 - Introduction 00:13 - Different API Integrations 03:58 - Robin's Background in Cycling 06:13 - Robin's Career in Finance 07:25 - The Beginning of MapMyFitness 09:42 - Launching Early in the App Store 10:33 - Realizing the Potential of Mobile Apps 11:54 - Being Featured in the App Store and Distribution 15:55 - Kevin's Attention to Detail and Storytelling 17:46 - Differences in Culture: From MapMyFitness to Under Armour 19:19 - Launching Health Box and Connected Shoe Hover 20:11 - Competing for Resources in Big Companies 21:00 - Friction Between Technology and Clothing Company Cultures 22:14 - Robin's Clear Vision for Outside 23:16 - The Story Behind Acquiring Outside 23:35 - Building the Complete Picture of Health with Under Armour Record 24:27 - Considering a Billion Dollar Subscription Business with Content 26:16 - Robin's Idea to Unify Fragmented Publications Under One Umbrella 27:57 - Reaching Out to Larry Burke, Founder of Outside Magazine 29:18 - Convincing Entrepreneurs to Join the Unified Vision 31:18 - Pitching Entrepreneurs vs. Pitching Investors 33:09 - The Long-term Partnership Aspect of Acquiring Companies 33:39 - Differences in Raising Funds for the First Time and with Onset 34:02 - Lessons Learned from Pitching to Investors 34:58 - Importance of Knowing When to Move On in Sales 35:54 - Maintaining Optimism Amidst Rejections 36:11 - Role of Cycling & Childhood in Resilience 37:03 - Overcoming Difficulties & Building Outside 37:47 - Creating a Seamless Experience for Consumers 38:58 - The Journey from Inspiration to Participation 40:31 - Addressing the Global Health Crisis 41:48 - The Importance of Connection to the Planet 43:13 - Competing with Indoor Time and Building Reward Mechanisms 47:15 - The Importance of Outdoor Time and Mental Health 48:48 - The Role of Intermediaries and Restricting Social Media Usage 49:42 - Building Solutions to Counterbalance Negative Impacts 50:27 - Discussing Potential Rewards for Spending Time Outdoors 51:15 - Pokemon Go: Gamification to Encourage Physical Activity 52:18 - Rewarding Users with NFTs 52:37 - Outside's Future in 5 Years 53:57 - Wearables and Outside's Connection 54:24 - The Future of Wearables 56:09 - Integrated Personalized Healthcare 57:15 - Revolutionizing Health through Data 58:42 - Measuring Biomarkers Dynamically 59:32 - Understanding Body Chemistry 01:00:29 - Breaking Olympic Records through Efficiency and Knowledge 01:01:11 - Closing Remarks and Collaboration The Site ► http://tryterra.co More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi

We had this podcast with the co-founder of Strava, and the Executive Chairman, discussing the company's growth over the years and its vision for the future. Gainey shared how Strava evolved from a basic performance-tracking platform to a community-driven fitness platform. He also discussed the importance of balancing fun and data analytics to keep users motivated.   Gainey highlighted the importance of user feedback in shaping Strava's development and how the company has grown to over 100 million registered users. He emphasized the need for Strava to continually innovate to stay relevant and discussed the company's strategy for rolling out new features, which involves testing with a subset of users before a larger rollout.   The conversation then shifted to the future of fitness technology, and Gainey shared his thoughts on the potential of new data sources like glucose monitoring and hydration units. However, he emphasized the importance of Strava's focus on community and motivation rather than becoming a preeminent data analytics platform.   Finally, Gainey discussed Strava's vision for the future, which involves improving the community aspect of the platform and building the infrastructure to support it.   Overall, the podcast provides valuable insights into the growth of Strava and its vision for the future, with Gainey emphasizing the importance of innovation, user feedback, and community-building.   00:00.00 - Introduction  00:01.00 - Early days  00:08.00 - The first customers  00:16.51 - Organic Growth  00:19.00 - The first connected device on Strava  00:23.00 - Speaking with Investors  00:26.00 - Focus on Engagement  00:30.00 - Building great teams  00:40.00 - Focus on connecting with all wearables and sensors  00:50.00 - Succession  00:50.47 - The vision for the future The Site ► ⁠http://tryterra.co⁠ More Podcasts ►⁠https://blog.tryterra.co/podcast/home⁠ Twitter ► ⁠https://twitter.com/terraapi⁠ Linkedin ► ⁠https://www.linkedin.com/company/terraapi⁠

The discussion between the CEO of Terra - Kyriakos, and the CEO of Moxy - Roger, revolved around using SMO2 (muscle oxygenation) sensors in sports training and performance.  Roger explained how the sensor works by measuring the amount of oxygen in the muscle tissue and how it can optimize training by providing real-time feedback on muscle oxygenation levels.  It can also be used to monitor recovery and fatigue and to track changes in muscle recruitment and form. Kyriakos asked about specific applications such as endurance events, weightlifting, and using the sensor to test the efficiency of running shoes and bike fitting.  Roger noted that the sensor could be used with other data, such as VO2 and EMG measurements, to provide a more comprehensive understanding of an athlete's performance.  He also mentioned how it could be used to track the oxygenation level of the muscles in real-time and provide more precise control of the intensity of the training. The Site ► https://www.moxymonitor.com/ More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi/ #moxy #terra #terraapi #terrapodcast

In this video, we had the chance to chat with Jay, the CEO of Genopets, a blockchain-based gaming platform that combines the concept of NFTs and gaming. Jay shared with us his experience in the space, starting as one of the first employees at EOS, a layer 1 protocol that was popular then.    He worked on the marketing side, building community, and it was his first foray into web 3 community building.  He also talked about how he met his co-founders, Albert and Ben, and how they developed the idea of Genopets, which started as a health data marketplace that would make an NFT out of your health data and allow individuals to earn passive income when researchers utilized their data in the aggregate for studies.    However, the idea didn't pan out, so they pivoted to create a pet-based game that motivates people to take care of their health by taking care of their virtual pets.    Jay also discussed the company's plans, including adding more motion inputs to the game and expanding to other experiences in the gaming industry.   T The Site ► https://www.genopets.me/ More Podcasts ►https://blog.tryterra.co Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi/  #genopets #terra #terraapi #terrapodcast

Ivan Vatchkov, founder and CEO of Kalibra, discusses turning health data into action. Topics include organizing health data into a health operating system, personal motivations for improving health, scaling the healthcare system, common health misconceptions, and maintaining lean muscle mass.

In this Podcast, we connected with Jordan Kobert, co-founder and CEO, and Christian Vande Velde - world-renowned Olympic athlete, and co-founder of The Breakaway, the motivational coaching app for digital fitness. They have a fascinating story, starting from the Tour de France, to Y-Combinator, and raising funds from some of the best VCs in the world. Some quotes and highlights: 00:00 — Introduction 00:24 — ‘Y-Combinator: It’s the equivalent of a training camp with the best sports scientists, the best team doctors, the best analysis teams, the best coaches’ 03:52 — The story of Breakaway ‘The Breakaway started with me getting a Peloton’ 12:44 — The initial product ‘We sync cycling data from platforms that you have, we rate you and rank you across benchmarks based on your age, gender, and weight. It's about you versus you, you versus people like you. And then we give you insight and analysis and motivation to improve. 15:08 — How the sensors got in the market ‘Pretty much everyone had power meters by the end of 2013’ 16:13 — Learning to use sensors through intuition, at the beginning of wearables 26:43 — Types of data that Breakaway analyses 38:43 — Sleep optimisation 50:59 — Building a brand and building a team

For this podcast, we connected with Anthony Diaz, founder and CEO of Health Hero.  Health Hero is the platform that enables people’s lifestyles to cover their basic needs, providing utility tokens as they make healthy decisions.   Some quotes + highlights:  00:00 — Introduction  01:32 -- How the idea started  06:00 -- 'Just make sure it's super rewarding, super recognizing'  06:24 --What Health hero is about: 'So come to Microsoft teams, Slack, Salesforce. If you, use those applications, you should be able to just type in employee wellness and then just download us from  13:34 -- On Value add: 'What our customers and our partners tell us what we do best is number one, accessibility and simplicity'  24:38 -- On Growth: 'When you're doing a product, make sure everything can amplify everything'  31:20 -- On hiring: 'Who is the person on earth that you were meant to be'  32:00 -- 'Most startups are running on dopamine. They're not running on conviction'    The Site ► http://gohealthhero.com More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi  #gohealthhero #terra #terraapi #terrapodcast