Iron Foundry by Terra API

Ray Maker, Founder of DC Rainmaker, shares his journey of launching the well-known blog and YouTube channel. He discusses the competitive landscape of wearables and why new brands struggle. Ray also talks about Garmin's impeccable hardware but lagging software. The podcast explores challenges in the wearable watch industry, analyzes heart rate variability (HRV), and Garmin's stance on user data and competition in the market.

Josh Clemente, Co-founder and President at Levels, talks about his experience at SpaceX, Levels' unique product launch strategy, correlation between glucose and insulin, building a remote-first culture, and the future of health monitoring technologies.

In this podcast, the founder of Hydrow, Bruce Smith, provides an in-depth look into the company's evolution that aims to revolutionize rowing. Hydrow was established to make rowing accessible to all, putting to bed the misconception that it's an elite-only exercise.  The idea originated from a frustration with rowing machines which taught individual, not collective, rowing. Hydrow synchronizes individual rowers through screens, creating an environment similar to team rowing. Hydrow was fortunate to attract top-tier talent, including Chief Technology Officer Chris Paul, who helped build an innovative, patented algorithm for rowing machine design. The company's technology enhanced the rowing experience by delivering a water-like feel and dynamically adjusting resistance. Building warm relationships with key partners, such as manufacturers in Taiwan, contributed significantly to Hydrow's success. This and strategic marketing techniques like a productive Indiegogo campaign helped establish a proof of concept and create a wider audience. Looking forward, Hydrow aims to utilize personalized data for crafting experiences users will love, paired with insights about whole health for optimized results.  With Kevin Hart on board and a new innovative program known as Hydrow High, the future of Hydro includes a better understanding of individual users, climate change combat, and promoting better decision-making through more detailed training. 00:00 Intro 00:01 Making rowing accessible to everyone and delivering the benefits to a global audience.05:18 Hiring the best talent from Harvard and MIT 10:29 The Leap Forward 15:47 The Indiegogo campaign and selling close to a thousand units 20:46 Finding manufacturing partners in Taiwan 25:33 Building relationships with key partners 30:12 Going to industry shows and understanding the market 35:02 How to build warm introductions 39:57 Personalised data 45:00 Hydrow High and Kevin Hart 49:52 The future of Hydrow The Site ► https://hydrow.com/ The Origin Story ► https://hydrow.com/ TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi

In this episode, host Kyriakos speaks with triathlon legend Alistair Brownlee. They explore Alistair's journey from his early days, growing up in an athletic household and completing his first triathlon at the age of eight, to becoming a world-class athlete. Alistair shares his training regime, consisting of a mix of swimming, running, and cycling, and how he was experimenting with different training techniques from an early age. A significant part of the conversation focuses on nutrition, with Alistair acknowledging how his diet has evolved over the years. He underscores the importance of performance nutrition, especially for the intense nature of triathlons. He also discusses the benefits of carbohydrate and blood analysis testing, which helped him maintain his energy levels during competitions. Alistair elaborates on his use of technology in training, such as heart rate monitors and power meters, to regulate his training load. Finally, the conversation shifts to Alistair's post-athletic career as an entrepreneur and investor, discussing his interest in health and fitness-related ventures that resonate with his personal values. He also touches on the satisfaction he derives from supporting founders to achieve their goals. Timestamps: 00:00 - Intro 00:01 - Motivation Fluctuations During a Swim Session 05:05 - Triathlon Training: The Role of Unstructured Experimentation and Polarized Training 10:20 - Evolution of Nutrition: From Childhood to a Professional Athlete 15:47 - The Importance of Optimized Nutrition and Recovery for Endurance Athletes 20:49 - The Significance of Consistent Exercise for Health and Performance 25:33 - Overcoming Exercise Barriers for Consistent Training 30:25 - Venture into Health and Fitness Startups 35:10 - Establishing a Fund for Sport Tech Investment and Promoting Activity For more video podcasts, visit here. Read the full text of the interview here. Listen to the podcast on: Spotify Apple Podcasts Google Podcasts

In this engaging podcast, Daniel, a passionate cyclist and co-managing director of Rapha, discusses his journey from everyday commuting to joining the global cycling brand. He talks about Rapha's humble beginnings and its expansion into a global community. Daniel gives insights into Rapha's product lifecycle and their collaboration with elite cycling teams like EF Education-EasyPost and Team Sky. He explains how creating products for pro athletes is like customizing a luxury car, emphasizing durability and adaptability. The conversation further explores Rapha's vision to inspire the world to live life by bike, the crucial role of clubhouses, and how 60% of their customers discover Rapha through advocacy and product visibility. Daniel also comments on the brand exposure from Netflix shows and shares the importance of 'suffering' in Rapha's culture, which symbolizes the transformative journey of cycling.00:00:00 - Introduction00:01:30 - Daniel’s journey at Rapha 00:06:30 - Product lifecycle00:08:30 - Products of pro-athletes vs everyday cyclists00:12:30 - How Rapha built a global brand00:21:20 - Fighting through the COVID pandemic00:24:30 - Referrals and word-of-mouth00:25:40 - Tour de France and athlete endorsements00:32:20 - Four values engraved in Rapha’s culture   00:36:30 - The future of Rapha►More about Rapha►The Site ►More Podcasts  ►Twitter►LinkedIn

In this video with spoke with John Coogan, Co-Founder of Soylent and Lucy, building a viral YouTube channel, and recently joined Founders Fund as an Entrepreneur in Residence. John shared some interesting insights into how to grow your audience on YouTube with storytelling and appealing to a broader audience.                       Moreover, John takes us through his journey of how he started his YouTube channel during the pandemic lockdown, and how he initially struggled with attracting viewers and engagement. He talks about how he wants to find a “white space” and steer away from all the mainstream videos that target negative news stories such as FTX, Theranos, SVB, etc.                       Later on, John reveals his success recipe on how he cracked the YouTube algorithm and how he found other social media outlets such as Twitter to be useless to drive views on YouTube. He emphasizes the importance of storytelling in the title, which enables the video to appeal to a broader audience on the platform.                       Lastly, John gives us some exclusive insights into what it’s like working at one of the most renowned venture capital firms worldwide - Founders Fund. John discusses his interests in the defense technology sector and Founders Fund’s successful investments in companies in this space such as Palantir, Anduril, and SpaceX. John also explains what it’s like working with Peter Thiel, and what ultimately makes Peter unique as an investor.                     00:00:00 - Introduction00:02:00 - History of Silicon Valley 00:04:00 - Identifying your white space on YouTube John Coogan, YouTube script  100:08:00 - Why Twitter is useless to drive views on YouTube  00:10:00 - How to crack the YouTube algorithm 00:15:50 - Y-Combinator experience with Soylent 00:21:45 - Using the “stress test” as a marketing tool  00:27:00 - John’s second startup: Lucy 00:32:00 - Defense technology work at Founders Fund 00:34:30 - Working with Peter Thiel 00:44:10 - Future plans - Founders Fund, YouTube, entrepreneurship More about John ► https://www.johncoogan.com/ The channel ► https://www.youtube.com/c/johncooganplus The Site ► http://tryterra.co More Podcasts ► https://blog.tryterra.co/podcast/home  Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi

In this podcast, we connected with Ryan DeLuca, Co-founder of BodyBuilding.com and Black Box VR. Below are some highlights of the conversation.

Anthony, a former Marine, shares his journey from a focus on fitness to a broader concern for health, triggered by his father's struggle with brain cancer. Following his service, he needed to support his family and turned his passion for fitness into a means of income. This led him to co-found Fitt Insider, one of the best media companies in the space of fitness, which started as a newsletter. Anthony and his brother built Fitt Insider initially as a side project. They began by sharing their unique perspective on the fitness industry through a monthly newsletter, which rapidly grew in popularity. The company's offering expanded to include a podcast and a free jobs board, all centered on providing valuable, actionable content to fitness industry professionals. Their commitment to consistency and value creation has resulted in a deeply engaged community that trusts and relies on Fitt Insider. He also shares his thoughts on the future of gyms and wearables. According to him, the key to successful gyms is creating a community that engages people in functional, accessible workouts. On wearables, while acknowledging the potential of such technology, he emphasizes its need to connect with people's lives in meaningful, affordable ways. Anthony advocates for focusing on helping average individuals who are struggling rather than catering to a small, high-performing, or affluent audience. Timestamps: 00:00:00 - 00:01:23: Anthony discusses his motivation behind joining the Marines and his experiences serving, particularly about how his father's illness drastically altered his life trajectory. 00:01:59 - 00:02:40: Anthony talks about his transition from military life back to civilian life, focusing on the impact of his father's illness on his decisions, and his early experiences in fitness and personal training. 00:04:05 - 00:07:49: Anthony chronicles his journey starting a gym with his brother, including the challenges they faced, the success they enjoyed, and the key lessons they learned that later helped shape their business approach. 00:12:34:08 - The evolution of the newsletters, how it was primarily referral-based and its organic growth over time. 00:16:24:01 - An in-depth explanation on how they curate their content, the importance of timing, and the value they bring by providing a deeper dive into topics rather than breaking the news first. 00:19:16:08 - 00:19:33:16 - Building Consistency and Showing Up 00:22:01:00 - 00:22:17:02 - the challenges of hiring and the subsequent launch of a job board 00:32:15:07 - 00:32:38:01 - Investing in Founders: 00:33:16:27 - 00:33:32:25 - Backing Teams Doing Good Stuff 00:35:08:27 - 00:35:32:12 - The Future of Wearables and Data Measurement 00:37:46:21 - 00:38:25:28 - The Value and Future of Wearables 00:38:43:03 - 00:39:01:04 - Future Plans and Expansion 00:40:13:01 - 00:40:59:21 - Building a Venture Media Flywheel

We had a fascinating discussion with Eric Min, CEO and co-founder of Zwift. In the discussion, he shares his journey in building the most successful fitness and metaverse platform that has raised $620 million in funding to date. Eric discusses the origins of Zwift, its transformation from a side project to a full-time venture, and the importance of community in the company's success. The conversation also explores Zwift's impact on the fitness industry, the role of partnerships and collaborations, and the company's ambitious vision for the future, including making Zwift an Olympic sport. Join us as we dive into the world of Zwift and discover the unique blend of technology, gaming, and fitness that has revolutionized the way we exercise. 00:01:58 - Origins of Zwift 00:03:25 - The effect of cycling on Eric 00:06:35 - Eric's first venture 00:12:53 - Believing in the vision 00:14:29 - Starting Bootstrapped 00:16:50 - First fundraising 00:17:30 - The launch event 00:19:33 - The first growth hack with Strava 00:20:00 - The first journeys 00:26:45 - The product evolution 00:30:04 - Reducing friction and time to value 00:35:00 - Getting the top athletes to participate 00:37:00 - The team at Zwift and hiring 00:41:27 - Super league triathlon and Zwift 00:46:00 - The future Olympic Games The Site ► http://tryterra.co More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terr... #zwift #terra #terraapi #terrapodcast

In this insightful podcast, Robin Thurston, the CEO of Outside, shares his journey from founding MapMyFitness to joining Under Armour and eventually leading the charge at Outside. Thurston highlights the importance of being resilient in entrepreneurship. He emphasizes the need to focus on three main decisions once you take institutional funding: going bust, selling to a strategic partner, or going public. He also shares valuable marketing lessons he learned from Kevin Plank, the founder of Under Armour, including the importance of attention to detail, storytelling, and relationship building. Thurston discusses the differences in company culture between MapMyFitness and Under Armour, highlighting the former's focus on technology and customer-driven innovation. He reveals the story behind his decision to leave Under Armour and pursue content-based subscription models, leading to the creation of Outside. The podcast also delves into the challenges of competing against attention-grabbing tech giants like TikTok and Twitter, as Thurston explains the need to develop compelling reward mechanisms that encourage outdoor activities and improve overall health. 00:00 - Introduction 00:13 - Different API Integrations 03:58 - Robin's Background in Cycling 06:13 - Robin's Career in Finance 07:25 - The Beginning of MapMyFitness 09:42 - Launching Early in the App Store 10:33 - Realizing the Potential of Mobile Apps 11:54 - Being Featured in the App Store and Distribution 15:55 - Kevin's Attention to Detail and Storytelling 17:46 - Differences in Culture: From MapMyFitness to Under Armour 19:19 - Launching Health Box and Connected Shoe Hover 20:11 - Competing for Resources in Big Companies 21:00 - Friction Between Technology and Clothing Company Cultures 22:14 - Robin's Clear Vision for Outside 23:16 - The Story Behind Acquiring Outside 23:35 - Building the Complete Picture of Health with Under Armour Record 24:27 - Considering a Billion Dollar Subscription Business with Content 26:16 - Robin's Idea to Unify Fragmented Publications Under One Umbrella 27:57 - Reaching Out to Larry Burke, Founder of Outside Magazine 29:18 - Convincing Entrepreneurs to Join the Unified Vision 31:18 - Pitching Entrepreneurs vs. Pitching Investors 33:09 - The Long-term Partnership Aspect of Acquiring Companies 33:39 - Differences in Raising Funds for the First Time and with Onset 34:02 - Lessons Learned from Pitching to Investors 34:58 - Importance of Knowing When to Move On in Sales 35:54 - Maintaining Optimism Amidst Rejections 36:11 - Role of Cycling & Childhood in Resilience 37:03 - Overcoming Difficulties & Building Outside 37:47 - Creating a Seamless Experience for Consumers 38:58 - The Journey from Inspiration to Participation 40:31 - Addressing the Global Health Crisis 41:48 - The Importance of Connection to the Planet 43:13 - Competing with Indoor Time and Building Reward Mechanisms 47:15 - The Importance of Outdoor Time and Mental Health 48:48 - The Role of Intermediaries and Restricting Social Media Usage 49:42 - Building Solutions to Counterbalance Negative Impacts 50:27 - Discussing Potential Rewards for Spending Time Outdoors 51:15 - Pokemon Go: Gamification to Encourage Physical Activity 52:18 - Rewarding Users with NFTs 52:37 - Outside's Future in 5 Years 53:57 - Wearables and Outside's Connection 54:24 - The Future of Wearables 56:09 - Integrated Personalized Healthcare 57:15 - Revolutionizing Health through Data 58:42 - Measuring Biomarkers Dynamically 59:32 - Understanding Body Chemistry 01:00:29 - Breaking Olympic Records through Efficiency and Knowledge 01:01:11 - Closing Remarks and Collaboration The Site ► http://tryterra.co More Podcasts ►https://blog.tryterra.co/podcast/home Twitter ► https://twitter.com/terraapi Linkedin ► https://www.linkedin.com/company/terraapi