Data Never Lie

The Ghost of the Past, Present and Yet-to-come had seen our four Marketing Analytics and CRO experts and this is their story of what the ghosts who visited them revealed to them.Everyone agrees that AI will be central both in the present and in the future but with different and very interesting visions.Many thanks to colleagues and friends: Juliana Jackson Josh -Scroogebauer -Silverbauer Fred Pike  Valentin RaduAnd what do you think? What do we leave behind and what do we expect in the world of Marketing Analytics?PS: Here is Juliana's link mentioned in the video: https://juliana-jackson.com/ai-roi-in-cx/While here you can listen to this Christmas episode of the Data Never Lie podcast: https://open.spotify.com/show/5cbApz9jIfDS3Jn4kycyhm

Welcome to a new episode of Data Never Lie with Piotr Korzeniowski, CEO of Piwik PRO.We talked about the challenges the world of Analytics is facing right now, how AI can help or hurt a data-driven ecosystem, and what new things Piwik Pro has in store for the near future.Thank you Piotr, it was a pleasure and an honor to talk to you!Website: https://piwik.pro/LinkedIn: https://www.linkedin.com/in/pkorzeniowski/

Join Mehdi Oudjida, a top figure in data visualization and LookerStudio, as he discusses complexities in data visualization, the challenges of J4 Native Connector and GA4 Integration, comparisons of Lucas Studio with other BI tools, and the efficiency of Artificial Intelligence. Gain insights on data presentation strategies and the evolving landscape of analytics roles.

Welcome to Ken Williams, Master of the Marketing Data Stack at Dive Team, the new company he recently founded that "provides the strategic guidance and technical capabilities necessary to master the marketing data stack."We talked about Media Mix Model, Clean Room, Regressions and other technologies that allow us to better evaluate our marketing activities.Listen carefully to what Ken says: every word he says is pure gold!Thanks so much Ken, it was a pleasure chatting with you!Website: http://dive.teamLinkedIn: https://www.linkedin.com/in/kennethcwilliams/

Discover the differences between GA4 and Universal Analytics, challenges faced in transitioning, and the importance of specialists in analytics. Learn about best practices in implementing GTM and GA4, linking data with BigQuery, and integrating AI like chat GPT for analytics platforms.

Juliana Jackson, an expert in AI, NLP, CRO, and Analytics, talks about the importance of structured CRO and the role of AI in digital marketing. She also discusses using NLP to analyze customer feedback and utilizing data from the Google ecosystem.

Josh Silverbauer, Head Of Analytics & CRO, Partner (and Rocker) of From the Future, discusses frustrations with transitioning to GA4, changes in the analytics community, starting a career in data and analytics, the creation process behind a GA4 song and album, and information about following the guest speaker and his company.

In this episode, we talk with Adam Greco, product evangelist of Amplitude, an advanced solution dedicated to data analysis. We discuss the future of AI in analytics, the transition from Universal Analytics to GA4, the capabilities of Amplitude, and career advice for digital analysts.

Welcome to a fireside chat with Steen Rassmussen, Co-founder and Director of Data Innovation at IIH Nordic. In this episode we talked about the present and future of Analytics and what the main skills are for those who want to enter or improve in the field of Marketing Analytics!Thanks Steen for the interview and enjoy listening

Ladies and Gentleman, please welcome to Data Never Live - Lounge Talks to Mr. Julius Fedorovicius!Julius is the founder of Analytics Mania, a place where you can find everything related to guides, documentations and much more about Google Analytics and Google Tag Manager.He is also the founder of the biggest GA4 and GTM community in Facebook and one of the major point of reference WorldWide when talking about Analytics and Data.In this episode we asked Julius what his points of view are on the current world of analytics, how artificial intelligence will impact it and above all what advice he would like to provide to those who want to start (but also to those who are already involved in this world) his career in the field of digital analytics.Thanks Julius for your precious insights!