Data Never Lie
EP01: Analytics & AI in the Space with Josh Silverbauer
Jan 18, 2024
Josh Silverbauer, Head Of Analytics & CRO, Partner (and Rocker) of From the Future, discusses frustrations with transitioning to GA4, changes in the analytics community, starting a career in data and analytics, the creation process behind a GA4 song and album, and information about following the guest speaker and his company.
27:23
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Podcast summary created with Snipd AI
Quick takeaways
- The migration to GA4 from Google Analytics Universal has been challenging due to the complexity and lack of community, causing frustration among marketers.
- The evolution of marketing analytics requires specialists with deep technical knowledge to navigate and interpret data from new tools like GA4 and BigQuery.
Deep dives
The Challenges of Migrating from Google Analytics Universal to GA4
The migration from Google Analytics Universal to GA4 has been a challenging process for many marketers. While there was a comfort and familiarity with Universal Analytics, GA4 is more complicated and different, leading to confusion and frustration within the community. Google's miscommunication and the significant changes in functionality and layout have left users feeling disempowered. While Google has been making efforts to address the missing features, the new system still lacks the sense of community and passion that was present with Universal Analytics.
