Data Never Lie
EP03: Can you hear the sound of Analytics, GTM and GA? - With Fred Pike
Feb 22, 2024
Discover the differences between GA4 and Universal Analytics, challenges faced in transitioning, and the importance of specialists in analytics. Learn about best practices in implementing GTM and GA4, linking data with BigQuery, and integrating AI like chat GPT for analytics platforms.
29:10
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Quick takeaways
- Early adoption of GA4 for efficient event tracking despite interface challenges.
- Integration of BigQuery with GA4 for extended data retention and enhanced data utilization.
Deep dives
Comparison between Google Analytics Universal and GA4
The podcast delves into the switch from Google Analytics Universal to GA4. The guest, Fred Pike, expresses his early adoption of GA4 due to its event model, which he finds efficient for tracking user interactions. While acknowledging the familiarity of Universal Analytics, he appreciates GA4's approach to measuring user interactions despite its interface challenges. The conversation highlights the adjustments needed transitioning from Universal Analytics to GA4 and the reasons behind user reluctance to embrace the switch.
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