Data Never Lie EP03: Can you hear the sound of Analytics, GTM and GA? - With Fred Pike
Feb 22, 2024
Discover the differences between GA4 and Universal Analytics, challenges faced in transitioning, and the importance of specialists in analytics. Learn about best practices in implementing GTM and GA4, linking data with BigQuery, and integrating AI like chat GPT for analytics platforms.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Transitioning to GA4 and Challenges Faced
01:31 • 13min
Implementing Best Practices for GTM and GA4
14:38 • 8min
Analyzing Integration Challenges and State of Analytics
22:39 • 2min
Exploring the Use of Artificial Intelligence in Daily Work and Analytics Platforms
24:48 • 4min