Transitioning to GA4 and Challenges Faced

The chapter delves into the differences between Google Analytics 4 (GA4) and Universal Analytics (UA), discussing challenges users face in transitioning to GA4. It highlights the complexities of the new interface, terminologies, and the continuous improvements in GA4 post-beta phase. The conversation emphasizes the need for specialists in analytics and the importance of hands-on learning to understand the event model and data reports in GA4.