EP03: Can you hear the sound of Analytics, GTM and GA? - With Fred Pike
Data Never Lie
00:00
Transitioning to GA4 and Challenges Faced
The chapter delves into the differences between Google Analytics 4 (GA4) and Universal Analytics (UA), discussing challenges users face in transitioning to GA4. It highlights the complexities of the new interface, terminologies, and the continuous improvements in GA4 post-beta phase. The conversation emphasizes the need for specialists in analytics and the importance of hands-on learning to understand the event model and data reports in GA4.
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