8min chapter

Data Never Lie cover image

EP03: Can you hear the sound of Analytics, GTM and GA? - With Fred Pike

Data Never Lie

CHAPTER

Implementing Best Practices for GTM and GA4

The chapter highlights the importance of documentation and best practices in utilizing Google Analytics 4 and Tag Manager, focusing on debugging, code explanations, and configuration notes. Additionally, it discusses the advantages of linking GA4 data with BigQuery for improved data analysis and accessibility.

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