The Definition and Evolution of CRO

Conversion Rate Optimization (CRO) is a complex and multifaceted concept that extends beyond simply increasing conversion rates. It encompasses improving user experience, customer satisfaction, and customer life. While some argue whether CRO is dead or needs to be rebranded, it is crucial to view CRO as part of a larger project rather than a stand-alone task. CRO should be integrated into various teams, such as data, product, and marketing, to ensure collective growth and avoid isolated optimizations. The industry needs to spend time structuring the approach, focusing on experimentation, and defining what truly matters in CRO.