Data Never Lie
EP02: It's a Long Way to the Top (If You Wanna NLP, AI & Analytics) - with Juliana Jackson
Feb 14, 2024
Juliana Jackson, an expert in AI, NLP, CRO, and Analytics, talks about the importance of structured CRO and the role of AI in digital marketing. She also discusses using NLP to analyze customer feedback and utilizing data from the Google ecosystem.
32:29
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Quick takeaways
- CRO should be integrated into various teams to ensure collective growth and avoid isolated optimizations.
- Having the technical skills to interpret AI-generated output and evaluate its validity is crucial in making informed decisions in digital marketing.
Deep dives
The Definition and Evolution of CRO
Conversion Rate Optimization (CRO) is a complex and multifaceted concept that extends beyond simply increasing conversion rates. It encompasses improving user experience, customer satisfaction, and customer life. While some argue whether CRO is dead or needs to be rebranded, it is crucial to view CRO as part of a larger project rather than a stand-alone task. CRO should be integrated into various teams, such as data, product, and marketing, to ensure collective growth and avoid isolated optimizations. The industry needs to spend time structuring the approach, focusing on experimentation, and defining what truly matters in CRO.
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