EP02: It's a Long Way to the Top (If You Wanna NLP, AI & Analytics) - with Juliana Jackson
Data Never Lie
Utilizing Data in the Google Ecosystem
This chapter discusses the importance of utilizing data from various sources in the Google ecosystem, such as GA4 and BigQuery. It emphasizes the need for digital marketers to invest time in developing technical skills, such as reading SQL queries and understanding basic concepts in data collection, browsers, JavaScript, and machine learning, in order to stay relevant in the rapidly evolving field of digital marketing.
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