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Marketing For Learning®

Latest episodes

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Jun 8, 2022 • 14min

Ep 23 - The importance of messaging in branding

This podcast discusses the importance of messaging in branding for L&D brands. It covers topics like developing a messaging framework, using learner personas and tone of voice, the significance of taglines and brand pillars, and creating consistent communication in the learning context.
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May 30, 2022 • 11min

Ep 22 - It’s L&D, not A&E

Is L&D deemed an essential function in your organisation? How much would things break if L&D disappeared tomorrow? Regardless of the answer, you need to know because these internal attitudes will affect your learning strategy, your marketing strategy and more. Ashley explores this subject more deeply today.
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May 12, 2022 • 4min

NEWS! New Marketing For Learning Course

We're so excited to announce that our brand new Marketing MAASterclass (yeah, we made a pun out of our brand name #sorrynotsorry) is HERE. We're accepting our first cohort to kick off w/c May 30th and tickets are selling fast 🍍 More information and how to sign up here: https://bit.ly/3lmuPiJ   P.S. Soz for the shameless self-promotion. We hope keeping this separate from the episodes means you don't have to listen to our drivel if you don't want to!
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May 9, 2022 • 16min

Ep 21 - 5 Things That Make Our Function, Uh, Dysfunctional

Alright, you know Ashley goes on and on about our mindsets and how we need to shift and evolve it. In this episode she digs a bit more deeply into how that mindset is affecting key parts of L&D such as the curious and frankly fruitless pursuit of a single solution to our problems.  She explores data, engagement and why we need to partner more consciously with the business too. If you're facing real challenges in your L&D department, this one's for you. www.marketingforlearning.com
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Apr 26, 2022 • 13min

Ep 20 - My Beef With Kevin Costner & Using Demand Generation

If you build it, they will come. NO Kevin. No. Field of Dreams has been misleading us all, and in this episode Ashley explores why this mindset is causing us all measure of issues in L&D.  She covers how other brands are undertaking marketing, and why she believes it's absolute madness that L&D thinks creating a tech ecosystem is enough to excite and engage learners. She suggests doing pure demand generation to build trust with learners and ultimately engage with them on a long-term journey. Bit of a ranty episode, but some good meaty chunks in there 🍖 www.marketingforlearning.com  
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Apr 19, 2022 • 17min

Ep 19 - Data, Analytics and Testing

If you want to improve your marketing for learning approaches, you must use data to test and learn more about your audience. This test > learn > iterate loop is incredibly common in the marketing world, and in this episode Hannah explores some of the simple starting points for collecting data, why it will help you improve and even what data you should start looking at.    It's 16 mins of sheer bliss 🥰 Correlation vs causation video: https://www.youtube.com/watch?v=BaETnBzM7yU
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Mar 25, 2022 • 45min

Ep 18 - ING Bank - Moving From Content to Community Management - Alvaro Caballero

Believe it or not, this L&D team does not create learning content 🤯 Ashley was joined by Alvaro Caballero, who recently headed up the learning team at ING Bank (he's since moved on to become the Head of People at DataSnipper). Al tells our listeners about the brave and bold journey his team went on, flipping L&D on its head, completely abandoning content creation and instead focusing on curation, communication and community.  ING Bank's team has been on quite a journey and Al tells our listeners his learnings, failures and what it really takes to make marketing for learning successful in a large corporation.  If you'd like to talk to Al about his experience, you can connect with him on LinkedIn: https://www.linkedin.com/in/alvarocc/    
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Mar 14, 2022 • 10min

Ep 17 - Value Proposition Canvas

You've probably heard us chat about the value prop of your learning many, many times on this podcast. This episode is a practical walk-through to help you determine your value prop AND understand how best to communicate it to your learners using something called a value proposition canvas.  What are the features, benefits and experiences of your learning? What do you learners want, need and fear? Combine the two and the marketing magic really happens! We've even created a template that you can use if you wanted to get started on your own value prop (which we really recommend you do)! Here's your free value proposition canvas template Here's a short video that'll show you how to complete it(please note we've changed some of the labels in our template to make it more appropriate for a learning context) Ahhh what a nice, practical episode to get us back into the game 🔥
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Feb 24, 2022 • 17min

Ep 16 - Marketing for Learning IS a Thing

Somehow, #marketingforlearning won at last week's Learning Awards. MAAS Marketing (the company Han and Ash run) won Start Up Learning Provider of the Year at the Learning and Performance Institute's Learning Awards.  A marketing agency just won a learning award. In this short session, Ash and Han discuss what this may well mean for the world of learning and whether progress could well be getting made. It's not tactical or practical, but instead explores the bigger picture issues our industry faces and how marketing may well be the key to overcoming them. One thing is for sure.... marketing for learning is now most definitely a thing!   www.marketingforlearning.com www.maas-marketing.co.uk https://thelearningawards.com/winners/ 
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Feb 15, 2022 • 13min

Ep 15 - Banner Blindness

Are your learners ignoring your comms? Could the overuse of the same imagery and approaches be causing a phenomenon called banner blindness? And what can we do to overcome it? Ash explores in this short 13 minute snack.   www.marketingforlearning.com

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