Marketing For Learning®

New to marketing for learning? Haven't got the time to listen back to all the old podcast episodes? Well you're in luck. In this podcast Han rounds up the top 5 takeaways from our top 5 most listened to podcasts... ain't she nice?! Enjoy! 

Your favourite duo is back together to speak about their favourite marketing campaigns, and what you – as an L&D professional – can learn from them. Ash brings along a typo and a blast from the past, while Han gushes over music and branding. It's a juicy one, so strap yourself in for all the marketing for learning goodness! 

The podcast discusses the limitations of creating marketing campaigns around specific learning programs. It explores the drawbacks of using job titles for targeting and emphasizes the importance of understanding the audience on an emotional level.

Are marketing campaigns the real secret to learning success? We think so. In this special podcast episode, Han tells you why. This podcast was recorded live at Think Learning's client event on the 2nd November 2022. Relevant links to the freebies: Marketing Campaign Planner Learner Persona eBook Applying marketing in L&D blog  

You know building trust is critical to connecting with audiences. In this episode, Ashley delves into why authenticity, honesty and transparency all play a role in building trust with our learners and what we might need to do to really build trust. She even threw in a few top tips that you can apply immediately to your approaches #straightinmybasket IMPORTANT LINKS The pyramid of trust  Marketing MAASterclass  

Learner personas are something we talk about a lot on this podcast, so we thought it was about time we got an L&Ders point of view. Listen to the chat Han had with Elvira, Senior Community Manager - Manager Development, at Expedia Group. This pod is full of absolute gems from Elvira, that you can apply to your marketing for learning initiatives straight away #yourewelcome! 

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing the skills you need to get the most from your marketing tactics.    Additional resources: A guide on the AIDA Model from HubSpot Ash's favourite book on Storytelling – The Science of Storytelling by Will Storr. Han's favourite book on Storytelling – All Marketers Are Liars by Seth Godin.  

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro!   In this episode, we discuss the fundamentals of a marketing strategy (they're not as scary as they sound - we promise!)   

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing learner personas and gives you top tips on creating your own.   FREEBIE! Download our Learner Persona eBook here. 

Welcome to our first ever podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han discussing a marketing mindset & why having one is paramount for the modern L&Der.    Read more about the 10 C's of a Modern Marketing Mindset, here.