Problem with events-focused marketing in L&D

Many organizations in L&D tend to focus their marketing efforts on events, such as program or platform launches. However, this approach is inconsistent and fails to yield significant results as it relies on ad hoc promotions rather than a comprehensive marketing strategy. By solely targeting specific programs, learning interventions are not effectively communicated to diverse audience cohorts. Relying on job titles as segmentation points overlooks the unique needs and motivators of individuals. To improve marketing in L&D, a shift towards comprehensive, audience-centric strategies is necessary.