Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing the skills you need to get the most from your marketing tactics. 

Additional resources:

• A guide on the AIDA Model from HubSpot
• Ash's favourite book on Storytelling – The Science of Storytelling by Will Storr.
• Han's favourite book on Storytelling – All Marketers Are Liars by Seth Godin.