Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing the skills you need to get the most from your marketing tactics.

Additional resources:

A guide on the AIDA Model from HubSpot
Ash's favourite book on Storytelling – The Science of Storytelling by Will Storr.
Han's favourite book on Storytelling – All Marketers Are Liars by Seth Godin.

Ep 30 - Mini MAASterclass Session 4 - Getting The Most From Your Marketing Tactics