Marketing For Learning®

Welcome back to our podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han will be discussing learner personas and gives you top tips on creating your own.   FREEBIE! Download our Learner Persona eBook here. 

Welcome to our first ever podcast mini series: The Mini MAASterclass. Most of you will know that we run a 6-week training Marketing MAASterclass programme at MAAS, and this podcast series is designed to give you a flavour of each session to help you become a marketing for learning pro! In this episode, Han discussing a marketing mindset & why having one is paramount for the modern L&Der.    Read more about the 10 C's of a Modern Marketing Mindset, here. 

What a conversation! Jam-packed with stats, data, and research, Laura Overton never disappoints! In this session, Ashley and Laura discuss marketing for learning and Laura tells us what it really takes to get bold in L&D.  Relevant links:  Marketing MAASterclass course 5 New Thinking Habits For a Smarter, Stronger L&D Embracing Change Report Sign up to Laura's newsletter Find Laura on LinkedIn and Twitter   Learning Changemakers

L&D is going through the transformation marketing went through around 13 years ago. It’s time to start thinking about the experience, about the tech and how your people interact with it, and where it makes sense for learning to step in. And data helps us along that journey.  In this podcast, Ashley was joined by Lori and Amanda from NilesNolen. A learning consultancy that describe themselves as Mary Poppins with a chainsaw – going into companies with a dose of sugar and the goal of helping them maximise their investment in EdTech. In this chat, Lori, Amanda and Ashley focus on data and the future of L&D.

Ahhh compliance. The bugbear of many an L&D department. Isn't it time we got rid of it?  In this episode, Ash explores whether compliance training is doing more harm than good and indeed the impact it could be having on our overall learning brand. Ten sweet succulent minutes of Ashley's brain thoughts.   https://www.marketingforlearning.com/ 

This podcast discusses the importance of messaging in branding for L&D brands. It covers topics like developing a messaging framework, using learner personas and tone of voice, the significance of taglines and brand pillars, and creating consistent communication in the learning context.

Is L&D deemed an essential function in your organisation? How much would things break if L&D disappeared tomorrow? Regardless of the answer, you need to know because these internal attitudes will affect your learning strategy, your marketing strategy and more. Ashley explores this subject more deeply today.

We're so excited to announce that our brand new Marketing MAASterclass (yeah, we made a pun out of our brand name #sorrynotsorry) is HERE. We're accepting our first cohort to kick off w/c May 30th and tickets are selling fast 🍍 More information and how to sign up here: https://bit.ly/3lmuPiJ   P.S. Soz for the shameless self-promotion. We hope keeping this separate from the episodes means you don't have to listen to our drivel if you don't want to!

Alright, you know Ashley goes on and on about our mindsets and how we need to shift and evolve it. In this episode she digs a bit more deeply into how that mindset is affecting key parts of L&D such as the curious and frankly fruitless pursuit of a single solution to our problems.  She explores data, engagement and why we need to partner more consciously with the business too. If you're facing real challenges in your L&D department, this one's for you. www.marketingforlearning.com

If you build it, they will come. NO Kevin. No. Field of Dreams has been misleading us all, and in this episode Ashley explores why this mindset is causing us all measure of issues in L&D.  She covers how other brands are undertaking marketing, and why she believes it's absolute madness that L&D thinks creating a tech ecosystem is enough to excite and engage learners. She suggests doing pure demand generation to build trust with learners and ultimately engage with them on a long-term journey. Bit of a ranty episode, but some good meaty chunks in there 🍖 www.marketingforlearning.com