Marketing For Learning®

What a conversation! Jam-packed with stats, data, and research, Laura Overton never disappoints! In this session, Ashley and Laura discuss marketing for learning and Laura tells us what it really takes to get bold in L&D.  Relevant links:  Marketing MAASterclass course 5 New Thinking Habits For a Smarter, Stronger L&D Embracing Change Report Sign up to Laura's newsletter Find Laura on LinkedIn and Twitter   Learning Changemakers

L&D is going through the transformation marketing went through around 13 years ago. It’s time to start thinking about the experience, about the tech and how your people interact with it, and where it makes sense for learning to step in. And data helps us along that journey.  In this podcast, Ashley was joined by Lori and Amanda from NilesNolen. A learning consultancy that describe themselves as Mary Poppins with a chainsaw – going into companies with a dose of sugar and the goal of helping them maximise their investment in EdTech. In this chat, Lori, Amanda and Ashley focus on data and the future of L&D.

Ahhh compliance. The bugbear of many an L&D department. Isn't it time we got rid of it?  In this episode, Ash explores whether compliance training is doing more harm than good and indeed the impact it could be having on our overall learning brand. Ten sweet succulent minutes of Ashley's brain thoughts.   https://www.marketingforlearning.com/ 

This podcast discusses the importance of messaging in branding for L&D brands. It covers topics like developing a messaging framework, using learner personas and tone of voice, the significance of taglines and brand pillars, and creating consistent communication in the learning context.

Is L&D deemed an essential function in your organisation? How much would things break if L&D disappeared tomorrow? Regardless of the answer, you need to know because these internal attitudes will affect your learning strategy, your marketing strategy and more. Ashley explores this subject more deeply today.

We're so excited to announce that our brand new Marketing MAASterclass (yeah, we made a pun out of our brand name #sorrynotsorry) is HERE. We're accepting our first cohort to kick off w/c May 30th and tickets are selling fast 🍍 More information and how to sign up here: https://bit.ly/3lmuPiJ   P.S. Soz for the shameless self-promotion. We hope keeping this separate from the episodes means you don't have to listen to our drivel if you don't want to!

Alright, you know Ashley goes on and on about our mindsets and how we need to shift and evolve it. In this episode she digs a bit more deeply into how that mindset is affecting key parts of L&D such as the curious and frankly fruitless pursuit of a single solution to our problems.  She explores data, engagement and why we need to partner more consciously with the business too. If you're facing real challenges in your L&D department, this one's for you. www.marketingforlearning.com

If you build it, they will come. NO Kevin. No. Field of Dreams has been misleading us all, and in this episode Ashley explores why this mindset is causing us all measure of issues in L&D.  She covers how other brands are undertaking marketing, and why she believes it's absolute madness that L&D thinks creating a tech ecosystem is enough to excite and engage learners. She suggests doing pure demand generation to build trust with learners and ultimately engage with them on a long-term journey. Bit of a ranty episode, but some good meaty chunks in there 🍖 www.marketingforlearning.com  

If you want to improve your marketing for learning approaches, you must use data to test and learn more about your audience. This test > learn > iterate loop is incredibly common in the marketing world, and in this episode Hannah explores some of the simple starting points for collecting data, why it will help you improve and even what data you should start looking at.    It's 16 mins of sheer bliss 🥰 Correlation vs causation video: https://www.youtube.com/watch?v=BaETnBzM7yU

Believe it or not, this L&D team does not create learning content 🤯 Ashley was joined by Alvaro Caballero, who recently headed up the learning team at ING Bank (he's since moved on to become the Head of People at DataSnipper). Al tells our listeners about the brave and bold journey his team went on, flipping L&D on its head, completely abandoning content creation and instead focusing on curation, communication and community.  ING Bank's team has been on quite a journey and Al tells our listeners his learnings, failures and what it really takes to make marketing for learning successful in a large corporation.  If you'd like to talk to Al about his experience, you can connect with him on LinkedIn: https://www.linkedin.com/in/alvarocc/