Marketing For Learning® Ep 23 - The importance of messaging in branding
Jun 8, 2022
This podcast discusses the importance of messaging in branding for L&D brands. It covers topics like developing a messaging framework, using learner personas and tone of voice, the significance of taglines and brand pillars, and creating consistent communication in the learning context.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Importance of Learner Personas and Tone of Voice
02:49 • 2min
The Importance of Messaging in Branding
05:16 • 4min
The Significance of Taglines and Brand Pillars in L&D
09:19 • 2min
The Importance of Messaging in Branding - Creating Consistent and Clear Communication in the Learning Context
11:09 • 3min