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Marketing For Learning®
Ep 23 - The importance of messaging in branding
Jun 8, 2022
This podcast discusses the importance of messaging in branding for L&D brands. It covers topics like developing a messaging framework, using learner personas and tone of voice, the significance of taglines and brand pillars, and creating consistent communication in the learning context.
13:50
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Quick takeaways
- Understanding and defining your target audience is crucial for creating an effective messaging framework.
- Your tone of voice should align with your brand promise and position in the market.
Deep dives
Importance of Target Audience
Understanding and defining your target audience is the first step in creating an effective messaging framework. Rather than relying on vague demographic information, it is crucial to dig deeper and understand who your learners truly are as individuals. This means considering their motivations, preferences, and needs. By doing so, you can tailor your messaging to resonate with your audience on a personal level, ultimately making a stronger impact.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode