Marketing For Learning®

You've probably heard us chat about the value prop of your learning many, many times on this podcast. This episode is a practical walk-through to help you determine your value prop AND understand how best to communicate it to your learners using something called a value proposition canvas.  What are the features, benefits and experiences of your learning? What do you learners want, need and fear? Combine the two and the marketing magic really happens! We've even created a template that you can use if you wanted to get started on your own value prop (which we really recommend you do)! Here's your free value proposition canvas template Here's a short video that'll show you how to complete it(please note we've changed some of the labels in our template to make it more appropriate for a learning context) Ahhh what a nice, practical episode to get us back into the game 🔥

Somehow, #marketingforlearning won at last week's Learning Awards. MAAS Marketing (the company Han and Ash run) won Start Up Learning Provider of the Year at the Learning and Performance Institute's Learning Awards.  A marketing agency just won a learning award. In this short session, Ash and Han discuss what this may well mean for the world of learning and whether progress could well be getting made. It's not tactical or practical, but instead explores the bigger picture issues our industry faces and how marketing may well be the key to overcoming them. One thing is for sure.... marketing for learning is now most definitely a thing!   www.marketingforlearning.com www.maas-marketing.co.uk https://thelearningawards.com/winners/ 

Are your learners ignoring your comms? Could the overuse of the same imagery and approaches be causing a phenomenon called banner blindness? And what can we do to overcome it? Ash explores in this short 13 minute snack.   www.marketingforlearning.com

Want to make people believe in your learning? Engage with it? Trust it? Why not better leverage the influencers in your business? In this episode Han chats all about how L&D can use influencers (or learnfluencers, as Caroline likes to call them - we're stealing that word btw 😝) to increase reach, create resonance and increase the relevance of your learning experiences.    Sounds great, doesn't it? WHY ARE YOU STILL READING THEN? GO LISTEN YOU SCHMUCK 🤨   www.marketingforlearning.com

What does it really take to establish a proactive learning culture? Ashley was lucky enough to sit and chat with Caroline Fitzpatrick who is the Senior People Development and Learning Manager at L'Oréal UK & I. Part of a highly productive, proactive team of six, Caroline shares how the L&D function at L'Oréal have adopted a marketing mindset with their communication efforts and are utilising over eighteen marketing channels. Eighteen! She provides loads of tips, hacks and tactics which you could easily adopt in your own function today! L'Oréal is doing marketing for learning and getting amazing results too. This success has been so great that the L'Oréal team have been shortlisted in the upcoming LPI Learning Awards in the 'Learning Culture' category. Fingers crossed you guys get gold Caroline and thanks again for the convo! If you want to find out more, feel free to connect with Caroline on LinkedIn: https://www.linkedin.com/in/learningcaroline/       

Did you know that your learners are more likely to trust advice and recommendations from their peers than if the same information were to come for L&D? User generated content is not a new phenomena, but it's rapidly gained popularity in marketing in recent years with the insurance of influencer marketing and review sites.  Could it be a critical component of your marketing for learning strategy? Find out with the very bestest human, Hannah Waddams.

This podcast explores the importance of branding in the learning and development field. It discusses how branding establishes trust with learners, shapes perceptions, and creates visual cues for learning content. The hosts emphasize the need to understand brand messaging, differentiate from others, and utilize strong visual language. Ultimately, developing a learning brand is crucial for success and achieving learning goals.

The word learner is quite problematic isn't it? It implies that our employees are already actively learning, which isn't always the case. This word is building a very fixed mindset in L&D which makes us believe that our people want to learn. But that isn't always the case, and these attitudes may well be holding us back.

Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we need to better understand our audience. Learner personas help us segment our audiences and ensure our communications are timely, relevant and effective. Hannah explores how to start creating them in this episode.    SHOW NOTES:  Interested in finding out more? Watch our webinar on learner personas here: https://youtu.be/ZabWIdFYg34 

Sales funnels? Learning? You what?! Hannah and Ashley explore how we can apply the sales funnel to marketing for learning. If we really want to connect with our learners, we need to understand what 'buying stage' they're at. Just like marketers apply the RACE model to help them better understand and target their audiences, so can L&D use it to adjust tone of voice, content, messaging and context, depending on what level of understanding your audience has about your learning proposition. LINKS: Check out the RACE framework here: https://www.marketingforlearning.com/wp-content/uploads/2021/11/The-RACE-model.pdf  User-generated content statistics: https://www.tintup.com/blog/user-generated-content-stats-2021/  If you like what we've got to say, why not follow us on LinkedIn too?  Ashley Sinclair: https://www.linkedin.com/in/ashsinclair/  Hannah Waddams: https://www.linkedin.com/in/hannahwaddams/  Don't forget to subscribe!