Marketing For Learning®
Marketing for Learning
The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking.
Marketing for learning.
It’s our business.
www.maas-marketing.co.uk
Marketing for learning.
It’s our business.
www.maas-marketing.co.uk
Episodes
Mentioned books
Nov 10, 2021 • 6min
Ep 7 - The Sh*tty First Draft (the SFD)
Struggling to get started with a new idea or concept? Hindered by analysis paralysis? That's because you're not making use of the incredibly important sh*tty first draft. It's a favourite amongst marketers; learn how to use it to be more creative.
Please note, this episode does contain swearing. A sh*t load of it.
Nov 4, 2021 • 14min
Ep 6 - Triggering Emotions
Do you ever think about how your learners feel? Not what they do, what they think, but what they feel? Emotions are a powerful tool that marketers leverage wherever possible. How can you use emotions in your learning function to get better results?
Oct 27, 2021 • 13min
Ep 5 - The 4 P‘s
Product, promotion, price and place. The pillars of any good marketing strategy. But what on earth do they have have to do with marketing for learning? Hannah explores.
Oct 26, 2021 • 25min
Ep 4 - Learning Campaigns
What should a learning campaign really look like? Hannah and Ashley discuss the fundamentals of marketing campaigns and how some intrinsic elements of these seem to be overlooked in the world of learning.
Oct 21, 2021 • 12min
Ep 3 - WIIFM? (What‘s In It For Me)
What's in it for me? When it comes to your learners, this is the most crucial question you should be answering. Ashley talks to you about what it really means to meet the needs of your learners and target their emotional drivers for maximum effectiveness.
Oct 21, 2021 • 16min
Ep 2 - Why Think Like A Marketer
Adopting a marketing mindset in L&D will provide you will a wide range of benefits. Hannah Waddams and Ashley Sinclair delve into the merits of marketing for learning and why every L&Der should be shifting their thinking to incorporate marketing strategies.
Oct 21, 2021 • 10min
Ep 1 - L&D‘s Awareness Problem
Does L&D have an engagement or an awareness problem? Ashley Sinclair spends ten minutes exploring whether the root cause of most of our 'engagement' problems in L&D are actually due to a lack of employee awareness.
Oct 21, 2021 • 1min
Introduction to Marketing For Learning
What is marketing for learning and what can you expect from this podcast? Our main host, Ashley Sinclair, talks you through some of the plans for the episodes to come and what we hope you'll gain from this podcast!
