Sales funnels? Learning? You what?! Hannah and Ashley explore how we can apply the sales funnel to marketing for learning.

If we really want to connect with our learners, we need to understand what 'buying stage' they're at. Just like marketers apply the RACE model to help them better understand and target their audiences, so can L&D use it to adjust tone of voice, content, messaging and context, depending on what level of understanding your audience has about your learning proposition.

LINKS:

Check out the RACE framework here: https://www.marketingforlearning.com/wp-content/uploads/2021/11/The-RACE-model.pdf
User-generated content statistics: https://www.tintup.com/blog/user-generated-content-stats-2021/

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Ashley Sinclair: https://www.linkedin.com/in/ashsinclair/
Hannah Waddams: https://www.linkedin.com/in/hannahwaddams/

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Ep 8 - Using the Sales Funnel for L&D