Marketing For Learning® Ep 11 - Branding is in the mind, not the logo
Jan 7, 2022
This podcast explores the importance of branding in the learning and development field. It discusses how branding establishes trust with learners, shapes perceptions, and creates visual cues for learning content. The hosts emphasize the need to understand brand messaging, differentiate from others, and utilize strong visual language. Ultimately, developing a learning brand is crucial for success and achieving learning goals.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Importance of Branding in Learning and Development
02:27 • 10min
Understanding and Communicating the Message of Your Brand
12:06 • 2min
The Importance of Branding in the Learning Function
14:14 • 5min
The Power of Visual Language and Branding in Learning
18:59 • 3min