Raise Your Visibility Online

How do you know if you are ready to invest in a coach or consultant for LinkedIn? When you are struggling with what to say, how to use LinkedIn and need some accountability and support, maybe it is time to think about hiring a coach. Six benefits to hiring a coach or consultant to help you with your LinkedIn this month?  It is hard trying to figure stuff out on your own You save time by bringing in someone who already knows how to use the platform It is much easier having someone help you understand how to write posts that get engagement and start conversations You get to plan what you are going to post about on LinkedIn without having to sit down and stare at a blinking cursor You can have someone else’s eyes on what you have already done, who knows what little tweaks and change can make a difference to your content Working with someone who specialises in using LinkedIn means they know what is working now - from new features to algorithm changes and updates, without you having to worry!  www.louisebrogan.com/workwithme

When someone is looking for a coach or consultant to help them with a particular issue, they tend to go with someone they trust.  In online business, you will hear people talk about ‘know, like and trust’ factor.  How do you become known?  And more importantly, how can you build up the trust that leads to someone investing in your products or services? In today's podcast, I talk about five steps to help you build your authority online.   1.  Specialise What is your area of expertise? When someone needs a tax accountant, they look for a specialist who focuses on taxes.   When someone is building a physiotherapy business, they will follow a coach who works only with physio businesses.   By choosing your niche – by job type, customer base, age group or location, you will attract your ideal clients more quickly. Choosing your niche allows you to focus on creating content for that niche.   How can you choose what to specialise in? Talk to your customers and listen to their main concerns. Choosing a niche can involve a lot of factors – is there a need for your service?  Will people pay for it? Are you interested in focusing on that area?   2.  Listen to your audience What do your network want to know about?  Consider the questions you get asked time and time again.    What can you help your audience with?  What are their main pain points? One way to become known as an expert online, is by creating regular content that answers the questions your audience have.   Create content that not only leads your ideal client to reach out to you, but consider how you can put out messaging that lets people know who is NOT the right fit to work with you.  For example: Your ideal client may be someone who is in the business start up phase – so your content should help them with the first stages of business.   3. Create content to help your audience.  Start sharing content with your network that showcases your knowledge and expertise. Keep it simple – you want to be able to attract your ideal clients and customers so don’t overwhelm them.   4. Become known as a guest expert Consider creating content for other larger organisations.  Become known as a guest expert – choose the publications or shows you know your ideal client is already reading or engaging with.    Podcast Guesting Start with pitching hosts who take guests – try connecting with podcast hosts who serve your ideal client.    Online Summits Submit yourself as a speaker for an online summit.  Once you start to appear as a guest expert on summits and podcasts, other hosts will notice and start to reach out!    5.  Talk to your network Connecting with your audience online is not a one-way street. Rather than broadcasting out to your audience, try to engage with them.  For Example –  In your daily or weekly activity on LinkedIn, take time to comment on posts from others in your network. Try to leave constructive comments – think about how you would behave if you were responding to someone speaking in person. Even if you outsource the content creation for your own posts, we recommend you take the time to interact with others in your newsfeed.   Your LinkedIn Checklist Download your free ten page guide to daily and weekly activity for LinkedIn Click Here   If your audience are on LinkedIn, then you need to create some visibility on this platform that attracts your ideal client to you.  Creating consistent content on LinkedIn that demonstrates your knowledge and expertise will lead to customers and clients reaching out to you to find out more about your services. 

Should employees in larger organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated?  Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance. In his role, Keith educates and enables Zurich employees not only to better understand the world of social media but also to actively participate and share content.  You will learn… About the difference between a LinkedIn company page and the new My Company Tab on LinkedIn. Why staff social media training is key when it comes to navigating complex compliance issues. How you can leverage your employees to boost your organisation. About Keith If you’d like to connect with Keith, you can find him on LinkedIn or Twitter. LinkedIn VIP Intensives If you want to work with me on a 1-to-1 basis, check out the LinkedIn VIP Intensive private coaching sessions.  Download my FREE LinkedIn guide Would you like to learn what daily and weekly tasks will help you build your network on LinkedIn? Then download my FREE 10-page LinkedIn guide here. My tips work no matter what type of business you run! More about me If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

In 2020, LinkedIn released a LOT of new features – here are some of the top ones: 1. Add a Featured Section Adding a new ‘Featured’ section to your LinkedIn profile – this section is where you can share your featured highlights including Posts, Articles, Links to external online content and upload photos or documents. How to use the LinkedIn Featured section in your personal profile.   2. Add a Poll Adding a new Polls option to your text posts – one of my favourite new features! I suggest you try this feature out once a month – polling your network is a great way to encourage conversation and debate, plus finding out what your network REALLY think about! How to use LinkedIn Polls   3. Open to Work If you are currently looking for a new role, you can add an option to your personal profile that shows your network you are ‘open to work’ Click on the ‘Open to’ button underneath your headline – then choose Finding a new job as your option. You can choose location, job titles, and whether you want full-time, part-time, temporary or contract work. You can also choose whether to share with only recruiters, or with your whole network. Once you have completed this, a green circle will appear on your profile picture.   4. Reactions on your LinkedIn Posts Before 2020, you would have been able to click to ‘like’ someone's post on LinkedIn. Now we have six reactions available – like, celebrate, love, support, curious and insightful. Remember – if you leave a comment, this will raise your profile and visibility rather than just clicking a reaction. 5. Video Messages Did you know you can send a video message to your connections? On your LinkedIn mobile app, go to messaging, click on the video sign and you can create and send a video message. How to use messaging on LinkedIn (and why you should)

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry? This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. Rhonda guides financial services executives, entrepreneurs, and emerging leaders to lean into their strengths and energy to increase their ROI, both professionally and personally. As more people within financial services using LinkedIn, those who work in a highly-regulated industry seem to struggle to hit the right balance between using the platform to build relationships and remaining compliant with their employer’s regulations. However, raising your profile on LinkedIn doesn’t need to be causing any issues to your employer or your industry. Establishing yourself as a thought leader on LinkedIn is possible, even if you work in a highly-regulated industry.   In this episode, Rhonda and I discuss a couple of examples from our networks, and Rhonda shares how she’s using LinkedIn to grow her career as a speaker. If you want to find out how you too can become a thought leader on LinkedIn, make sure you tune in! You will learn… Why you should be using LinkedIn to reach out to your connections and ask for relevant introductions. The exact steps you can take to build your thought leadership on LinkedIn, regardless of the industry you work in.  How you can use LinkedIn to get more work.  About Rhonda If you’d like to connect with Rhonda, you can find her on LinkedIn or on her website. And if you connect with her on LinkedIn, don’t forget to send Rhonda a personalised message and let her know you’ve listened to her interview on this podcast.   

Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn. Chris's clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk about how Chris uses LinkedIn, not to find clients, but to connect with and build relationships with fellow attorneys. We discussed some of the challenges the lawyers face when it comes to marketing and how this can hold them back from building their network/gaining new clients. You can reach Chris on LinkedIn where he would be delighted to connect with more of his legal community. walzermelcher.com Twitter YouTube To find out how you can work with Louise and build your own network on LinkedIn, book a free discovery call at www.louisebrogan.com/call

I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience? In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year.   No surprise to me (but possibly to you!) that all the top ten were txt only posts - a mixture of LinkedIn polls and pure text posts.  Find out more about polls and other new features released by LinkedIn this year here Reach out if you'd like some support building up your LinkedIn presence in 2021 - and find out why having a small but mighty network is the best option. www.louisebrogan.com/call 

Are you getting business through LinkedIn? Do you enjoy using LinkedIn as a marketing tool? IF you answer either of this with anything other than YES, then here are a few tips for you. 5 ways to get your basics right for LinkedIn Is your network on LinkedIn? When you are using social media to build your business, the biggest tip I can give you is to choose ONE platform. Decide where your ideal client spends most time, and start building your profile on that platform. Facebook is great for B2C businesses, Instagram is good for ‘inspirational’ and shopping businesses. Twitter is super for sharing news, events and fast paced networking. LinkedIn is GREAT for B2B. And people go to LinkedIn specifically to connect with their business network. By trying to be on all the platforms, you either exhaust yourself, share the exact same content on all platforms or you build a small presence on each one rather than making a larger impact on the platform that will help you to grow. Why should you not share the same content on each platform? Check out the image above once more – if I am sharing content on FB it needs to fit in with the tone of that platform. I will write longer posts for LinkedIn that don’t make sense on Twitter. Also, when you see someone you follow who puts the exact same content on each platform, it makes you lose a little faith in them (or maybe that’s just me) Have you filled out your LinkedIn Profile? Please complete your LinkedIn Profile. Check out this blog on how to make sure you fill in the whole thing: How to write a great LinkedIn Profile Why does this matter? The statistics on LinkedIn profiles are staggering: When you add a professional photo to your profile you are 14 times more likely to have someone click on your profile Updating your current position leads to 5 times more connection requests. Having at least 5 relevant skills on your profile leads to 31 times more messaging requests. Source – LinkedIn Official Blog Keep access to your LinkedIn Profile You can add in multiple email addresses to your LinkedIn account. One of the most common issues I come across is when someone has more than one LinkedIn account and can’t access one of them. Remember when you started work at that corporate job in your 20s and they made you sign up to LinkedIn? If you used your work email only, its quite likely you aren’t able to log in anymore. Here’s how to avoid this happening. How to add a secondary email address: Go to your account Click on Settings and Privacy Add your personal email address What type of content do you share on LinkedIn? The purpose of using LinkedIn is to raise visibility of your business. So your content should be showcasing your knowledge and expertise! What type of content posts can you create on LinkedIn? How to make sure you see content from the people you want to connect with Be strategic – when you go to LinkedIn and view your newsfeed, make sure you comment on the posts from the people in your network that you want to see content from. The algorithm will keep serving up posts from the connections you have ALREADY engaged with. I also recommend you ‘unfollow’ those in your network that you don’t want to engage with. Follow some of these basic steps and you will see an improvement not just in your LinkedIn newsfeed, but also in the types of connection requests you receive, and the return on time spent on LinkedIn. Book your first session with me today www.louisebrogan.com/workwithme

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people's content helpful? These are some of the questions I answer in today's solo episode of the podcast, where I remind you that while only 1% of LinkedIn users are active on the platform, 40% of users check in every single day. This tells you that by showing up daily, you have plenty of opportunities to build your profile and your network and to grow your business. So what are the five things I recommend you do every day on LinkedIn? First thing first, you should check and address your notifications. Has anyone commented on your posts? Is a particular post trending under a hashtag you're following? Once you've done that, check the LinkedIn news daily rundown - if you want to find out what that is and how you can use it to your advantage, all the details are in this episode. The third thing I recommend you do is building your network by connecting with people who engage with your content or who might have a similar audience to yours. Also, don't forget to check your newsfeed and comment on any interesting or relevant posts. This helps you raise your profile and visibility, so you can start being seen by the right people. And last but not least, you should always check and reply to your messages. If you want to find out exactly which steps you should take to maximise the activities above, don't miss out on this episode! And if you haven't already, go and grab Your FREE LinkedIn Checklist - a guide with daily and weekly tasks to help you build your business on LinkedIn. You will learn… Why I don't recommend you post on LinkedIn every day (twice a week is enough!) Why you should optimise your LinkedIn profile. And why you should write LinkedIn posts in a way that helps you start a conversation with your audience - stop broadcasting and start connecting! Related resources How to win business on LinkedIn - my YouTube channel. Personalise your connection request on LinkedIn - YouTube video. LinkedIn Profile Review - paid service to help you optimise your profile and leverage LinkedIn to win business.   More about me Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not? Before you go, do you have any questions about this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook, or Twitter. And if you want to find out more about how you can work with me or what events I'll be running in the future, head over to my website, email me at louise@socialbeeni.com, or book a FREE 15-minute discovery call with me.

What are LinkedIn Company Pages and should you use them? LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. There are 30 million businesses on LinkedIn.  LinkedIn Company Pages were launched in 2018. If you are a business – solo or global, you should have a Company Page on LinkedIn. Let’s find out why. Work with me  If you are enjoying the podcast, please share with someone who would benefit from it!