Raise Your Visibility Online

How to tell your business story in the media with Amanda Berlin  Do you struggle to explain what you do? Do you feel you’re not working with the right types of clients and would like to find more effective ways to be visible and reach out to your ideal customers?  Then tune into this episode!  This week on the podcast, I interview Amanda Berlin, who is a visibility and business consultant for entrepreneurs. Amanda works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gems to recognizable trusted experts.  In this episode, Amanda shares her own journey from leaving the corporate world to setting up her own business with the purpose of making a bigger impact on people’s lives. Today, Amanda helps clients to form collaborations and alliances, build concrete and genuine connections, pitch to the media and employ the PR tactics that align with her clients’ individual business goals. If you’re interested in getting PR coverage for your business (whether it’s TV, radio, podcasts, online publications, national newspapers and magazines, etc.) and want to do that in a way that makes sense for you and your business, this is an episode you won’t want to miss!    You will learn… Why it’s important to tell your business story in a way that interests and relates to your audience AND that is palatable to the media.  Why podcasts are the most effective media to generate a deeper connection with listeners or to get in front of a new audience.  Why you should always understand your business goals and create a strategy BEFORE you decide on what PR tactics to employ – different aims call for different platforms and different types of publicity!  About Amanda If you’d like to connect with Amanda, you can find her on her website – click on the Connect tab and you can send an email straight to Amanda’s inbox. And if you’re ready to make new profitable and meaningful connections, you can join Amanda’s FREE 5-day Connect Fest challenge. Over the course of 5 days, Amanda shares templates and ideas for emails to send to contacts you’ve lost touch with or to people you admire and want to build a connection with.  You can also tune in to Amanda’s podcast – The Empowered Publicity.  Resources mentioned in the episode My articles on Social Media Examiner: How to Use LinkedIn Events to Promote Online or In-Person Events. How to Use LinkedIn to Build a Powerful Network.  How to Create LinkedIn Articles That People Will Read and Share.  Do you want to learn more about using LinkedIn for business?  If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.  This is perfect for you if you want to get to grips with LinkedIn and have regular access to me – you can ask questions any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.  And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect for you if you want some help to optimise your LinkedIn profile, build a content strategy plan and learn how to use LinkedIn to generate leads and sales.   Download my FREE LinkedIn guide Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.  More about me If you found this episode useful, come and join Amanda and me on Friday 17th July 2020 at 2pm BST for our LinkedIn live catch up.  And if you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? Before you go, do you have any questions on this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.  And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at louise@socialbeeni.com. 

Do you create marketing content for your business? Do you spend hours and hours of your week working on it? Perhaps you work with a number of skilled freelancers and wish you could hand over your content creation to one company for them to take care of the rest? This week on the podcast, I interview repurposing expert, speaker and author Amy Woods.   Amy is the owner of Content 10x, a creative agency that specialises in content repurposing. Amy and her team work with business owners who embrace content marketing and want to make the most of each piece of content they produce without having to spend hours doing the work themselves. In this episode, Amy talks about why her agency is now niching down on LinkedIn to help their clients become leads and authorities in their industry. If you want to become a leading voice on LinkedIn but also reach a wider audience through YouTube, your website, or a podcast show, Content 10x can make it happen for you while taking a weight off your to-do list and saving you tonnes of time, so you can focus on the tasks that bring money into your business. You will learn… 1. How to maximise every piece of content you produce and why video should be the central focus of your content creation efforts. 2. Why it’s important to take the calculated risk to invest in the business you want, rather than the business you have right now – invest in content creation and repurposing, and leads and sales will come in! 3. How you could use longer LinkedIn videos (or ‘events’) to invite and interview guests and encourage more people to watch and engage with your live videos. About Amy If you’d like to connect with Amy, you can find her on her website, on LinkedIn, Facebook, and Instagram.   And if you’d like to purchase Amy’s book – Content 10x: More Content, Less Time, Maximum Results, you can find it here. Previous guests mentioned in this episode Making Your Mark Online with Jammy Digital How to do live video with confidence with Ian Anderson Gray Do you want to learn more about using LinkedIn for business? Work with Louise

What is LinkedIn live? Does everyone have it? And what’s the difference between LinkedIn live and LinkedIn video?  This week on the podcast, I talk about the importance of creating video content on LinkedIn. This can be done through LinkedIn live – LinkedIn’s live streaming service – or through LinkedIn videos that you can pre-record, edit, and upload onto the platform or record directly on your smartphone using the LinkedIn app.   LinkedIn live is an application-only service that not all users currently have access to, so if you haven’t applied yet, in this episode I explain why you should and give you plenty of details on how to use the service via the third-party software StreamYard once LinkedIn grants you access. If you’re wondering whether you should apply through your LinkedIn company page or your personal profile, if you want to find out how to pull your viewers’ comments onto the screen so you can engage with them, or if you want to know exactly how to use your background, this is the perfect episode for you.  You will learn… Why you should apply for LinkedIn live (more than once!) and how to fast-track the processing of your application.  How to use the paid version of StreamYard (third-party software) to go live on LinkedIn – plus, I share my best tips on how to plan and prepare for your LinkedIn live in advance.  Why it’s important to be consistent with your LinkedIn live content and how to encourage your audience to join in and watch.  How to find out what to talk about on your LinkedIn live sessions.   How to notify your network about you going live on LinkedIn and how/why you should check your analytics.   Resources mentioned in the episode StreamYard – third-party software that allows you to go live on LinkedIn.  They Ask You Answer, by Marcus Sheridan – book.  Using LinkedIn polls to survey your audience – see What type of questions would you like to see/hear on LinkedIn live?  Headliner – app for adding subtitles/captions to your videos.  Do you want to learn more about using LinkedIn for business?  If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.  This is perfect for you if you want to get to grips with LinkedIn and have regular access to me – you can ask questions any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.  And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of 4 LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect for you if you want some help to optimise your LinkedIn profile, build a content strategy plan and learn how to use LinkedIn to generate leads and sales.    

Do you think your business is too niche for LinkedIn? Do you hold off using the platform because you don’t think it will work for the type of business you run? Time to think again! This week on the podcast, I interview US-based Culinary Brand and Anniversary photographer Amanda Richardson. Amanda helps culinary professionals (and personal private chefs in particular) who want to strategically grow their brand through the art of photography. Amanda’s story is fascinating – with a background as a chef, she re-trained and pivoted her career several times. By combining her love for food and wine with photography, she first learnt how to take photos of food before training in how to photograph people too. In this episode, Amanda shares exactly how she used her unique passions and skills to identify a specific set of ideal clients and serve their needs. By becoming a skilled photographer of both food and people, Amanda is able to help her clients showcase their culinary creations as part of their personal brand. Tune in to find out how, by sharing content on LinkedIn that’s strategically targeted to her audience, Amanda’s been able to grow her network and become a well-known professional in her specific niche. You will learn… Why it’s important to be able to empathise and sympathise with the unique needs of your clients. How to make sure your LinkedIn headshot stands out. How to use LinkedIn articles to connect and engage with more of your ideal customers and clients. About Amanda If you’d like to connect with Amanda, you can find her on her website, on LinkedIn, and Facebook. Resources mentioned in the episode Katelyn James Photography. Do you want to learn more about using LinkedIn for business? If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my membership designed to help you create an effective LinkedIn strategy and start building your network on LinkedIn. Download my FREE LinkedIn guide Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here. More about me If you found this episode useful, come and join Amanda and me on Friday 26 th June 2020 for our LinkedIn live catch up. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. If you haven’t subscribed yet, why not?

Do you feel brave enough to show your personality on social media? Are you absolutely clear on what you stand for and what sets you apart from the competition? And do you use storytelling as a tool to build trust in your marketing? This week on the podcast, I interview chartered marketer Nicole Osborne. Nicole is a social media trainer, a personal branding coach, a marketing consultant and a speaker, and she works with ambitious founders, entrepreneurs, and business owners to help them grow their audience and improve their marketing results. In this episode, Nicole shares the story of how she moved from East Germany to the UK 25 years ago and how, after years in the corporate world, she decided to start her own business – Lollipop Social. As a fellow social media trainer and speaker, Nicole and I have met in person at various events, but I was pleased to be able to dig deeper during this interview and learn more about how Nicole prepares her engaging talks, where she includes stories that add value, give the audience a great experience, and make her personal brand memorable. You will learn… 1. About the pros and cons of using a business name vs using your own name when you start your own business. 2. Why it’s important to know what works on specific social media platforms, but, at the same time, how some key principles about personal branding and storytelling apply across all social media channels. 3. Why you should always consider replying to comments on LinkedIn (and other social media platforms). About Nicole If you’d like to connect with Nicole, you can find her on LinkedIn or Instagram. Related episodes Making your mark online with Jammy Digital. Do you want to learn more about using LinkedIn for business? If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learners Lab – my group coaching program d esigned to help you create an effective LinkedIn strategy and start building your network on LinkedIn. If you found this episode useful, come and join Nicole and me on Friday 19 th June 2020 for our LinkedIn live catch up. And if you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

How to connect with your ideal audience on LinkedIn, with Amy Grubbs Who are you connected with on LinkedIn? Is your network made of people who you feel you can build relationships with and who understand you and your business? Are you specific enough about who you connect and work with? This week on the podcast, I interview Ottawa-based Amy Grubb. Amy is a commercial lawyer who primarily helps other lawyers build the boutique practice of their dreams through coaching, consulting, masterminding, and community work. After leaving the corporate world, Amy started an online business that slowly opened her eyes to a different way of networking and connecting with prospective clients. When she started her own practice as a commercial lawyer, Amy tailored her services to entrepreneurs in the creative space. But over time, she transitioned towards working with other lawyers, and specifically with solo and small firm lawyers, offering freelance help but also advice and support on how to market themselves and bring more clients into their business. In this episode, Amy talks about her experience of focusing in on a specific target audience in her business and on LinkedIn. She shares how she’s been using the platform to connect with her ideal audience, and specifically with people she can engage and build connections with. If you’re using LinkedIn for business and feel your network does not reflect the type of people you’d love to connect and work with, tune in to find out what worked for Amy and her business. You will learn… About the benefits of focusing in and making your offer crystal clear so you can attract more of your ideal clients – niching down makes it easier to market yourself and bring more leads and sales into your business! 1. What the ideal frequency for posting on LinkedIn is if your aim is to do business with employers and corporates. 2. Why it’s important to be intentional in the type of network you create on LinkedIn (and any other social media platform) – you are in control of your network and your social media experience. About Amy If you’d like to connect with Amy, you can find her on LinkedIn or on her website. You can also find her in her Facebook group: Solo/Small Firm Lady Lawyers. Related episodes Getting rid of your content gremlins with Amanda Webb. Do you want to learn more about using LinkedIn for business? If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching program designed to help you create an effective LinkedIn strategy and start building your network on LinkedIn. More about me If you found this episode useful, come and join Amy and me on Friday 12 th June 2020 for our LinkedIn live catch up. And if you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? And if you want to find out more about how you can work with me or what events visit www.louisebrogan.com

On this week’s podcast, I interview Amanda Webb of Spider Working. We discuss the ‘Content gremlin’ – the little gremlin that sits on your shoulder and tells you to start creating content and sharing it all over the internet. Amanda works with people who’ve got all those bits and pieces up and running, and I help them put that together into like a sales driven strategy. They know that everything that they’re doing online is driving towards that end goal. It can be hard to do when you’re in it yourself because there’s so much going on. So a lot of the time, Amanda is telling people to quit doing things rather than telling them to do new things. We streamline their processes, they make sales, and they never, they get rid of the content gremlin, and they never have the worry that they’re wasting time again. Amanda Webb, Spiderworking We talk about Amanda’s early career in the IRish Film industry and how that worked out (plus a common connection with an Irish movie!) Amanda shares how consistently creating her weekly video show has led to her filling up her client base and how this one piece of content is chopped up and re-used across her social media channels. Find out more about Amanda by visiting www.spiderworking.com   For help with your LinkedIn, go to www.louisebrogan.com/workwithme

This week on the podcast I get to interview a good friend, Reena Philpot, who 'does' sales in exactly the way I like. Reena works with lots of entrepreneurs, business owners to help them and improve their sales or build their sales teams by working on their strategy. Reena talks about how she sees sales as a way of finding out about companies and businesses. Curiousity helps. We talk about how Reena used her experience from her photocopy business she runs with her husband Earl to help solo entrepreneurs learn how to sell. During our conversation, Reena explained how she works with her clients which gave me a great idea on how to change some of my own offers! Having a one-off session which deep-dives into your issues, and then offering to follow up with 30-minute sessions. If you would like to get hold of Reena's free guide to sales plus book a free 15-minute consultation, head here www.louisebrogan.com/workwithme Connect with Reena at www.reenaphilpot.com 

How to connect with people on linkedIn   What are the do’s and don’t s on connecting with people on LinkedIn? Should you accept all connection requests?  How do you decide whether or not to accept someone’s connection request?   I share my thoughts plus those of my network.   To work with Louise visit www.louisebrogan.com/workwithme

LinkedIn is releasing a lot of new features at the moment.  The latest have been Featured section in your personal profile and the Events section.  Featured Section - this sits under your About Summary and can be used to link to your website, events, articles, blog posts and even your latest YouTube video. Events - you can add in-person or virtual events. I wrote about this recently for Social Media Examiner - https://www.socialmediaexaminer.com/how-to-use-linkedin-events-to-promote-online-or-in-person-events/ If you want training and support for your LinkedIn activity, come and join us inside the Level Up Your LinkedIn programme - with access to ask me any questions at least once a month during our regular office hours calls plus over 30 videos on how to use LinkedIn.  www.socialbeeni.com/leveluplinkedin If you prefer to work one to one, book your strategy calls with me today at www.socialbeeni.com/workwithme