Episode 139: Niching down with Amy Caiger

If you're running a business, you've probably heard that you need to niche down. But why should you? And how can you do it in a way that works for you and your business?

This week on the podcast, I interview Amy Caiger, who helps business owners to get clear on their niche. Drawing on her extensive marketing background, Amy helps her clients to stand out by getting clarity on what they do and attract more of the right customers, which Amy calls 'A list clients'. So if you feel you're currently being pushed and pulled by the requests of your customers rather than doing what you want to be doing in business, this episode is for you.

In this interview, Amy explains that, unlike what most business owners get told, niching down doesn't necessarily mean focusing on the client demographic or avatar. Having a niche is about being clear on the pain points you address and the problems you solve in your business. It's about communicating to your audience why they should choose you over somebody else. And the one thing that makes your business different is you! Not to mention that niching down helps you become a better expert at what you do, and people want to work with specialists and not generalists. 

1. Why and how niching down helps your business to stand out and makes it easier for your existing or past clients and for the people in your network to refer you to others.
2. How you can niche down and still attract and communicate with different audiences.
3. Why video and having a 'hero piece of content' can be a great way to help your audience get to know, like, and trust you.

If you would like help with your LinkedIn, please reach out to louise@socialbeeni.com and we can set up a time to chat