Raise Your Visibility Online

How much content have you shared on LinkedIn recently? Do you struggle with coming up with ideas for posts or how to write those posts? Let me take the pain away! Find out in today's episode why you should think about outsourcing the content creation and take yet another thing OFF YOUR PLATE! I have been working recently with a handful of clients on an ongoing basis. And I have to say, I absolutely love it. What I like more is the impact I can see happening. When people are working consistently with me they are seeing improvements and are getting really good leads. We're talking four and five-figure leads. I really get to know about the client and their business, and the type of people who are reaching out to them and the type of people we're trying to reach. So it's really exciting and fun. Find out more about working with me on an ongoing basis here Check out the standing desk here

Fiona Walsh is a PowerPoint specialist based in Cork, Ireland. Fiona signed up for a LinkedIn Profile Review in 2020 after attending a free webinar. Then Fiona joined the course, LinkedIn Learners Lab to further her knowledge of using LinkedIn for business. Now she gets a steady stream of inbound leads each week. Find out about her messaging strategy in this week's podcast. Fiona started her business, Imagine Coaching, in October 2019. As a certified coach, Microsoft master instructor and a life long learner, Fiona is well placed to be able to help clients with a number of things. She specialised into PowerPoint training and support during 2020 and we discuss how changing her profile and her LinkedIn activity has led to clients and new business. If you would like to book your own LinkedIn Profile Review, visit www.louisebrogan.com/workwithme Click here to access the LinkedIn Learners Lab, this is no longer a live group but you can still benefit from all the training in this online course. Join Fiona and I live on LinkedIn at 2pm UK/Ireland or 9am East Coast this Friday, 9th April to discuss how you can use PowerPoint in your business.

Why are some people afraid of posting on LinkedIn? This is something that I hear time and time again from people. Whether it is my clients who hire me to work with them - to help them understand how they can use LinkedIn as a vehicle to raise their profile, raise their visibility online, and win business as a result. Maybe they want to get speaking engagements, maybe they want to host corporate workshops, maybe they want to work one to one with people.   There are different reasons why people want to use LinkedIn for business. Those are some of the main reasons people hire me to work with them. But I would say at least nine out of 10 clients that work with me have a stumbling block over fear about using LinkedIn to market themselves or raise their profile online. And that's what I want to talk to you about today If you want to reach out for help with your LinkedIn account, then check out ways to work with me here and book a call https://louisebrogan.com/workwithme/

I recently ran a poll on LinkedIn to see if my audience had heard of (or were using) LinkedIn Pods. Along with 'grenade posts', today we dive into what I suggest NOT to do on LinkedIn. LinkedIn is your business and professional network. Yes, it's true, people do buy from people - but LinkedIn themselves have asked people not to share content such as dogs in costumes - it is the platform where people go for business. So here are two things I suggest you avoid - Being part of a LinkedIn pod - A pod is an organised group of people who are expected to comment on each other's LinkedIn posts. There is an obligation to comment on all the other member's posts from your pod. Why do people do this? Quite simply, they want engagement on their content and 'setting' up comments can actually trigger other people to leave comments as well. Why do I recommend not doing this? Listen in! The 'grenade post' - this is where someone will post a deliberately provocative post in order to create controversy with their audience. This can generate a lot of discussions but unless it is how you like to work with clients, beware of turning people off! If both of these tactics bring you engagement, why do I suggest you avoid them? Because of the very reason LinkedIn doesn't want you to share pictures of your dog in a fancy dress. LinkedIn is where people go for business. Sharing content that helps your audience creates genuine conversation and builds on relationships will lead to you winning business. Starting an argument will not. Faking your engagement will not only give you a false idea of how successful your strategy is on LinkedIn but people who are following you, will soon realise that the comments on your posts all come from the same group of people. Invest your time and money learning how to use LinkedIn for business. (yes, some pods are part of paid programs!) rather than trying to cheat the system. Get in touch if you'd like to build a strategy that will help attract your ideal clients to you. www.louisebrogan.com/workwithme

Are you generating leads from your LinkedIn activity? How much time do you need to spend on LinkedIn to start bringing consistent inbound leads for your business LinkedIn is seen as the professional social media networking site. According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel. But HOW do you use LinkedIn for lead gen? Let’s look at seven ways to generate inbound leads for your business from LinkedIn. You can see the full show notes here.

Michelle Kaplan is the Corporate Poet. We discuss using LinkedIn when you transition from working in corporate for 30 years to starting your entrepreneurial journey. Michelle shares how she uses poetry in her coaching and workshops, and we discuss how I have worked with her to switch up her LinkedIn activity and raise her profile on this platform.   For full transcript of this episode, visit www.louisebrogan.com/how-linkedin-differs-when-you-leave-corporate To work with Michelle, reach out to Michelle Kaplan on LinkedIn To work with Louise, reach out on louise@socialbeeni.com or visit www.louisebrogan.com/workwithme

Are you using LinkedIn groups? How do you find one that is 'good'? So many people are moving away from Facebook, is this the time to start your own LinkedIn Group? Today we dive into why you should consider LinkedIn groups, how to set one up, LinkedIn group chats and of course, what could be done to improve this feature. >>Podcast Player

Have you ever had the following happen? Someone sends you a connection request on LinkedIn with no message and you have no idea who they are, or why they want to connect with you. Someone connects with you on LinkedIn and as soon as you accept their connection request, they send you a sales message. Or an automated message. Don’t miss the opportunity to start a conversation When you connect with someone on LinkedIn without a message, you are missing a huge opportunity. LinkedIn is the social networking site for business owners and professionals. When you connect with someone, you add them to your network. In order to build a valuable network full of potential customers, clients and collaborations, start out with having a conversation with your new contact. When someone logs into their LinkedIn account and sees a handful of new connection requests – 2 with a message and 3 without, which ones do you think they will look at first? When you receive a genuine message from a new connection, the usual thing to do would be to reply. Now you have moved beyond one of many connections in the newsfeed, to one to one in the inbox. How can you add a message when connecting? Click on the person’s name that you would like to connect with Click on “Connect” on their introduction card (if you are using mobile, click on the three little dots to the right of the ‘connect’ button) Select ‘Add a note’ Write your note and click on Send Beware: Not all connection messages are the same Imagine you are at a conference or business networking event. Someone comes up to you, shakes your hand, gives you a business and walks away without saying a word. Or worse, you meet someone at an event, say hello and they immediately tell you what service they provide at and ask would you like to buy it. Would this method work with you? What do you think your first reaction might be? Don’t waste the opportunity to make a great first impression when connecting with someone on LinkedIn. So what connection request message can you send? First of all, think about WHY you want to connect with this person. Are they in the same field as you? Have you heard them on a podcast? Did you see an article they wrote? Will adding them to your network add to the value you get from LinkedIn? Have a look at their LinkedIn profile – is there something in their profile you can connect over? What recent posts have they shared? Can you start a conversation about a topic they seem interested in? Five examples of LinkedIn messages to send when connecting Here are five examples of messages you can send when connecting with someone on LinkedIn: The person you met at a networking event – try to send this connection request within a few days of meeting someone: Hi Traci, ‘it was great to meet you at the event today – I’d like to connect so that we can stay in touch’ 2. Someone you have heard on a podcast Hi Martin, I heard you on the LinkedIn with Louise podcast – I loved what you said about how to manage teams well. I thought it would be good to connect here on LinkedIn’ 3. Someone you want to connect to, but haven’t met yet ‘Hi Barbara, I saw your post on social media marketing and I liked how you wrote about the different platforms needing different approaches. LinkedIn is my own preference and I’d like to connect with you here. Looking forward to seeing more of your content, 4. Someone who might be able to help you in your business Hi Louise, I work with a team and we are struggling to get leads on LinkedIn. I heard your podcast about LinkedIn strategy and we’d love to have a chat with you to see if you can help us. 5. Someone you have been referred to Hi Allison, I am connected to Martin Huntbach, and he recommended I connect with you as we have a similar audience. Looking forward to finding out more about what you do. If you received any of the above messages, do you think you would respond? If the answer is yes, now you are starting a one-to-one direct conversation with someone. You may not convert the new connection into a lead but when you get to know someone through a conversation, they will remember you and your business. This leads to genuine business relationships which leads to growth and sales. Bonus sixth connection request message example Here is a genuine message I received this week in my inbox: Hi Louise, I’ve been enjoying your posts and would love to connect and have you in my network. Regards, C Guess what? I replied and we had a conversation. If you would like help and support with your own LinkedIn strategy, get in touch to find out how I can work with you.

Angela Pitter from Boston is the owner of  Live Wire Collaborative. As a digital marketing strategist and advisor Angela works with small to mid sized businesses to help them unleash the power of social media. She aims to help them to connect, collaborate and convert their target communities on whichever social media platform is best for them.   Angela says when she is working with a client, she always think of think of it as a partnership. collaborating, rolling your sleeves up, and working together to get it done. And that's why she had to add the collaborative.   The company was founded in 2012.   After 20 years working in corporate tech, Angela got into digital marketing by default when she started to build brand awareness on Facebook as a member of her school board.   We talk about how Angela grew her business by hosting social media workshops,  is a member of her local Chamber of Commerce and how much we both believe in the power of networking.   We discuss how many people have a fear of using LinkedIn, but also, have so much content in their back pocket they could and should be sharing on LinkedIn.  E.g. white papers, presentations and blogs   Points include How to tell your story on LinkedIn and relate it to your business.  Using video on LinkedIn, New features released in 2020, especially LinkedIn Events – listen out for Angela’s great tip for finding events to attend with your ideal audience on LinkedIn  Why should you be using Company pages, not just for employees but also to drive attendance at your own LinkedIn Events.   Angela is a big fan of Clubhouse and we dive into how to get more out of that plus what is happening on Instagram and other social media platforms   Connect with Angela: Website Twitter LinkedIn   To get some help with your LinkedIn, reach out to connect with Louise on LinkedIn at www.linkedin.com/in/louisebrogan   You can book your VIP Strategy Session here - www.louisebrogan.com/linkedinvip

Be honest... When did you last even look at your LinkedIn profile? Do you still have skills on there from the job you did ten years ago? Have you updated your headline in the last year? How do you know what bits to update and what to leave alone? Are you leaving money on the table because your ideal client skims through your profile, decides you are not for them, and moves on to someone else? It is time to update your LinkedIn profile - from the headshot and headline, to the skills and experience section. I want you to go through the whole thing! Recently a client of mine said that she was embarrassed by her profile on LinkedIn - so it was actually holding her back from posting any content as she didn't want anyone to look at her profile! Don't be that person. If you don't know HOW to update your profile, I can help - if you want to do it yourself, check out my 'LinkedIn by Lunch' mini profile course right here Maybe you would rather someone else just took it off your hands. Allow me to give you the profile you deserve. Book your LinkedIn Profile Writing Service today