Raise Your Visibility Online

I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience? In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year.   No surprise to me (but possibly to you!) that all the top ten were txt only posts - a mixture of LinkedIn polls and pure text posts.  Find out more about polls and other new features released by LinkedIn this year here Reach out if you'd like some support building up your LinkedIn presence in 2021 - and find out why having a small but mighty network is the best option. www.louisebrogan.com/call 

Are you getting business through LinkedIn? Do you enjoy using LinkedIn as a marketing tool? IF you answer either of this with anything other than YES, then here are a few tips for you. 5 ways to get your basics right for LinkedIn Is your network on LinkedIn? When you are using social media to build your business, the biggest tip I can give you is to choose ONE platform. Decide where your ideal client spends most time, and start building your profile on that platform. Facebook is great for B2C businesses, Instagram is good for ‘inspirational’ and shopping businesses. Twitter is super for sharing news, events and fast paced networking. LinkedIn is GREAT for B2B. And people go to LinkedIn specifically to connect with their business network. By trying to be on all the platforms, you either exhaust yourself, share the exact same content on all platforms or you build a small presence on each one rather than making a larger impact on the platform that will help you to grow. Why should you not share the same content on each platform? Check out the image above once more – if I am sharing content on FB it needs to fit in with the tone of that platform. I will write longer posts for LinkedIn that don’t make sense on Twitter. Also, when you see someone you follow who puts the exact same content on each platform, it makes you lose a little faith in them (or maybe that’s just me) Have you filled out your LinkedIn Profile? Please complete your LinkedIn Profile. Check out this blog on how to make sure you fill in the whole thing: How to write a great LinkedIn Profile Why does this matter? The statistics on LinkedIn profiles are staggering: When you add a professional photo to your profile you are 14 times more likely to have someone click on your profile Updating your current position leads to 5 times more connection requests. Having at least 5 relevant skills on your profile leads to 31 times more messaging requests. Source – LinkedIn Official Blog Keep access to your LinkedIn Profile You can add in multiple email addresses to your LinkedIn account. One of the most common issues I come across is when someone has more than one LinkedIn account and can’t access one of them. Remember when you started work at that corporate job in your 20s and they made you sign up to LinkedIn? If you used your work email only, its quite likely you aren’t able to log in anymore. Here’s how to avoid this happening. How to add a secondary email address: Go to your account Click on Settings and Privacy Add your personal email address What type of content do you share on LinkedIn? The purpose of using LinkedIn is to raise visibility of your business. So your content should be showcasing your knowledge and expertise! What type of content posts can you create on LinkedIn? How to make sure you see content from the people you want to connect with Be strategic – when you go to LinkedIn and view your newsfeed, make sure you comment on the posts from the people in your network that you want to see content from. The algorithm will keep serving up posts from the connections you have ALREADY engaged with. I also recommend you ‘unfollow’ those in your network that you don’t want to engage with. Follow some of these basic steps and you will see an improvement not just in your LinkedIn newsfeed, but also in the types of connection requests you receive, and the return on time spent on LinkedIn. Book your first session with me today www.louisebrogan.com/workwithme

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people's content helpful? These are some of the questions I answer in today's solo episode of the podcast, where I remind you that while only 1% of LinkedIn users are active on the platform, 40% of users check in every single day. This tells you that by showing up daily, you have plenty of opportunities to build your profile and your network and to grow your business. So what are the five things I recommend you do every day on LinkedIn? First thing first, you should check and address your notifications. Has anyone commented on your posts? Is a particular post trending under a hashtag you're following? Once you've done that, check the LinkedIn news daily rundown - if you want to find out what that is and how you can use it to your advantage, all the details are in this episode. The third thing I recommend you do is building your network by connecting with people who engage with your content or who might have a similar audience to yours. Also, don't forget to check your newsfeed and comment on any interesting or relevant posts. This helps you raise your profile and visibility, so you can start being seen by the right people. And last but not least, you should always check and reply to your messages. If you want to find out exactly which steps you should take to maximise the activities above, don't miss out on this episode! And if you haven't already, go and grab Your FREE LinkedIn Checklist - a guide with daily and weekly tasks to help you build your business on LinkedIn. You will learn… Why I don't recommend you post on LinkedIn every day (twice a week is enough!) Why you should optimise your LinkedIn profile. And why you should write LinkedIn posts in a way that helps you start a conversation with your audience - stop broadcasting and start connecting! Related resources How to win business on LinkedIn - my YouTube channel. Personalise your connection request on LinkedIn - YouTube video. LinkedIn Profile Review - paid service to help you optimise your profile and leverage LinkedIn to win business.   More about me Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not? Before you go, do you have any questions about this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook, or Twitter. And if you want to find out more about how you can work with me or what events I'll be running in the future, head over to my website, email me at louise@socialbeeni.com, or book a FREE 15-minute discovery call with me.

What are LinkedIn Company Pages and should you use them? LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. There are 30 million businesses on LinkedIn.  LinkedIn Company Pages were launched in 2018. If you are a business – solo or global, you should have a Company Page on LinkedIn. Let’s find out why. Work with me  If you are enjoying the podcast, please share with someone who would benefit from it!   

Today's solo episode is all about how to use LinkedIn Stories to engage and interact with your network on LinkedIn. Have you noticed something new under your LinkedIn profile yet? LinkedIn has just introduced Stories. And if you're wondering how you can use this new feature to support your business, this episode is for you. This week on the podcast, I share everything you need to know about LinkedIn Stories. As you may know, Stories have been a feature on other social media platforms for a while now - see Instagram, Facebook, and Snapchat. Like on other platforms, LinkedIn Stories stay on your profile for 24 hours. You have the ability to add up to 100 Stories per day, with a max length for a video story of 20 seconds. This gives you a lot of room to create and share short, quick, and engaging content that is both lightweight and image-focused. If you want to find out how to get your network to engage and interact with the content on your Stories so you can strengthen your community on LinkedIn and promote your business, don't miss this episode! You will learn… What LinkedIn Stories are and how to create a Story by adding an image, a video, or by creating a video post. Five different ways to come up with content that will help you start conversations with your network. Who can see and reply to your Stories, how to add stickers or text, and how to choose from the available colour options. Resources linked to this episode How to Use LinkedIn to Build a Powerful Network - article. How to build a network on LinkedIn you want to connect with - article. And, How to use LinkedIn Stories for business - article. Do you want to learn more about using LinkedIn for business? LinkedIn VIP Intensives To work with me on a 1-to-1 basis, every month I offer LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile. I also help you build a content strategy plan and teach you how to use LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go!  Download my FREE LinkedIn guide Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here. More about me Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

This week on the podcast, I share a LinkedIn coaching session with Ontario-based physiotherapist Micaela Zettel. You will learn… What to consider when optimising your LinkedIn headline, profile, and Featured Section. Why you should create and share more thought leadership content on LinkedIn in the form of posts, videos, presentations, and articles to establish yourself as an expert in your industry or niche. Why it's important to actively reach out to decision-makers in your industry who might be willing to connect and support your cause. Find out how to book your LinkedIn VIP session here  www.louisebrogan.com/workwithme

Have you ever accepted someone's connection on LinkedIn and received a 'cold' sales message straight away? Or maybe you've sent messages yourself that have fallen on deaf ears? Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn. This week on the podcast, I interview Lynn Whitbeck, sales trainer, speaker, and author of the book "Practical Wisdoms @ Work", a must-read for every woman who wants career success. Building on her 30-year experience in sales and executive roles in the corporate world, Lynn transitioned to executive consulting and is the founder and CEO of Petite2Queen. Lynn and her team provide strategic expertise for the development and management of tailored client programmes. They help to enhance marketing, sales, business development, and operations management. In this episode, Lynn and I talk about how to move your sales process forward on LinkedIn by focusing on relationships. A strong network of close connections will not only potentially work with you but also refer you to their connections. Be of service to your network - nurture relationships, and you'll see faster and more sustainable business growth. By focusing on your customers' needs and on how your products or services benefit them, you'll be able to close sales faster and more easily. 'Think like your customers' and focus on their goals and objectives. If you want to learn how not to squander leads, but, instead, create relationships that stand the test of time, don't miss this episode! You will learn… About the importance of 'relationship sales', based on providing value to your connections. About the importance of refreshing your profile regularly. How NOT to squander your leads by sending out 'cold' hard sell messages without investing in building relationships. About Lynn If you'd like to connect with Lynn, you can find her on her website or on LinkedIn. If you're interested in Lynn's book - "Practical Wisdoms @ Work", you can find it here. Do you want to learn more about using LinkedIn for business? LinkedIn VIP Intensives And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go!  Download my FREE LinkedIn guide Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here. More about me If you found this episode useful, come and join Lynn and I on Friday, 23rd October at 5 pm BST for our LinkedIn live catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel. Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform.   

Why is thought leadership important? Clients and customers want to work with companies they ‘know, like, and trust’, and this trust can be built by demonstrating your knowledge and expertise. Decision-makers within companies - big or small - spend time reading and watching content online. Well-crafted content that delivers a concise message has the potential to influence how people view your brand and, crucially, their buying behaviour. 49% of decision-makers say that thought leadership can be effective at influencing their purchasing decisions. 89% of decision-makers say thought leadership enhances how they view a brand or organization online. Edelman and LinkedIn Research, 2020 So why are so few people sharing thought leadership pieces? It’s possible that organizations don’t realise the impact that sharing thought leadership can have. Without clear measurement of what impact this has on a brand, this activity may be pushed to the back of the to-do list. My experience in working with clients on their LinkedIn strategy teaches me that many would like to share thought leadership content but feel they don’t have the skills or experience to know how to do this. If you want to learn how to use thought leadership to help your business or organization, read on. Thought leadership on LinkedIn can take the form of writing posts or articles, commenting on other people’s content, and sharing video. Use your knowledge and experience to create content that answers your audience’s key questions. Put yourself in the mind of your audience – what can you share with them today that will be of service to them? What does your audience want to learn from you? Here are three key areas to focus on: Industry news – updates, insights, and experience from working inside your field of expertise. Product or service information – how do you use your product? What benefits can your services bring? How will they impact your customers? Brand values – what does your company stand for? Why does this matter? On the LinkedIn Business blog, C-suite figures back up the importance of sharing thought leadership. 47% of C-suite executives say they shared contact information after reading thought leadership. 45% of decision-makers say thought leadership compelled them to invite an organization to bid on a project when not previously considering them, and 57% of them say thought leadership directly led to awarding business. 61% of C-suite executives say they’re more willing to pay a premium to work with an organization that has articulated a clear vision. LinkedIn Business Blog: Marketing Solutions Maybe you’re thinking you haven’t got time for this. But the good news? Sharing one thoughtful piece on LinkedIn per month in the form of an article, or showing up with a short video once a week is all it takes. Three different ways to share your thought leadership on LinkedIn   Writing long-form articles   Writing an article for your LinkedIn profile takes a bit of time and effort. And yes, articles get less views than posts. However, your ideal audience or potential clients will do their due diligence when looking to work with someone. And this includes checking what articles you have written. A well-crafted article will show up in search results online. So use keywords and consider what your ideal reader is searching for. Also, by highlighting your article in the Featured Section of your profile, you can make it easier for your readers to find your pieces. How to write articles that people will read and share (this article first appeared in Social Media Examiner) Share video content Video marketing is an excellent way to share your thought leadership. Why not show your audience the behind-the-scenes of your company? Or demonstrate how your product works? Video will get your message across quickly. So create video for your audience. Go back to the questions you get asked about your product or service and answer those. If you have an event coming up, create a buzz around it using video. If you’re hosting a webinar, record a short promotional video that shows your audience what they will gain from attending your session. How to use LinkedIn live and LinkedIn video for your business Engage with your network Using LinkedIn effectively means that the content you produce isn’t all about you. Sharing content shows your thought leadership, but remember to also spend time commenting on your network’s posts. Don’t forget to engage inside industry-specific LinkedIn groups because establishing your thought leadership is a two-way street. Also, when someone comments on your content, always respond to them.   Plan your thought leadership pieces. What is your end goal? Don’t overcomplicate it. Your network enjoys digesting content – try to make it accurate, shareable, and relevant. If you need help planning out what content you’re going to create, consider booking a LinkedIn VIP Intensive to work on your profile, content, and strategy for using LinkedIn. How to use your LinkedIn Company Page with thought leadership   Do you have a team? Consider showcasing your team members and their expertise. Encourage the team to contribute to your Company Page content. Once they publish posts, videos, or articles, ask members of your team to share this content in their own personal networks too. Supporting and highlighting your own employees makes your business more attractive not just to future employees, but also to those companies that share your brand values. LinkedIn has had a surge of engagement in 2020, with an increase in traffic by 25% as more professionals are working from home. So don’t miss the opportunity to share your expertise and knowledge and to demonstrate leadership. If you’re not leading, you’re following. LinkedIn If you would like to discuss creating a strategy for building your thought leadership on LinkedIn, reach out. My LinkedIn VIP intensives are the perfect fit for individuals, and my corporate training packages will suit an SME or corporation.  

LinkedIn have released a few new features!   Including the new look and feel (pretty modern - I like it) as well as some great new features for Messaging.    Adding in integrations with Zoom and Microsoft Teams so we can use video chat, managing your existing conversations and a new way to report spam or harrassment.  For my clients who want to use LinkedIn and don't want to spend weeks learning how to, check out the LinkedIn VIP Intensive sessions here - LinkedIn VIP Sessions If you enjoy this episode of the LinkedIn with Louise podcast, please do share with one other person you think would like it.  

Would you like to start using LinkedIn to grow your network of prospective customers or clients? Have you thought about using LinkedIn to make more sales in your business? If you'd like to start posting content on LinkedIn but aren't sure what to share, then tune into this episode! This week on the podcast, I talk about the four key components of the LinkedIn Framework that I teach all my clients. Whether you're a corporate company looking for a group training session or someone who's interested in one of my private VIP Intensives, the principle I share today will work for you. The foundation of everything you do on LinkedIn is your profile. If you want to use LinkedIn to your advantage, make sure you don't have any empty sections in your profile. Instead, use it to showcase your knowledge, your expertise, and your products or services. The second piece to the puzzle is your network. Focus on quality rather than quality and aim to connect with potential customers, clients, or collaborators. You want a network that engages with you and that you enjoy interacting with. The third component is your content. If you don't post anything on LinkedIn, people won't see your profile and will miss the chance to understand what you do. And last but not least, don't forget to connect with your network directly by using LinkedIn messenger. Remember - LinkedIn is a professional social media platform, and it's all about building relationships. So have conversations with your network! If you want your connections to join your email list or book a discovery call with you so you can increase your chances of making a sale or being introduced to the right people, building relationships is the way to do it. Find out more by tuning into this episode or join us for my FREE training on How to win business on LinkedIn on Wednesday, 30th September 2020 at 6:00 pm (BST). You will learn… How to write your LinkedIn profile (including your headline, your About section, and more) to showcase what you want to be known for and improve your chances of being found on LinkedIn. What connection requests you should send or accept/decline in order to build a network of people who will engage with your content and help you move forward in your business. How to create content that showcases what you do in business so you can raise your visibility and attract your ideal customers or clients. How to use LinkedIn messenger to open the doors to building relationships and connecting with the right people in your business. Relevant resources mentioned in this episode Did you know I am a speaker at Podcast Movement Virtual this year? For details, head over to the Podcast Movement website. It's the world's largest virtual podcast conference, and it runs from 19th to 29th October 2020. Do you want to learn more about using LinkedIn for business? FREE Training on How to win business on LinkedIn. This Wednesday, 30th September 2020 at 6:00 pm (BST).   Do you want to make more sales in your business? Then join me for this free training and find out: What you should post on LinkedIn. Who you should connect with. And how much time you should spend on LinkedIn every week. Sign up for FREE here. LinkedIn Learner Lab If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn. This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos). It teaches you everything you need to know to use LinkedIn as a lead generation tool for your business. LinkedIn VIP Intensives And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go!  Download my FREE LinkedIn guide Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here. More about me Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not? Before you go, do you have any questions about this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook, or Twitter. And if you want to find out more about how you can work with me or what events I'll be running in the future, head over to my website or email me at louise@socialbeeni.com.