Episode 142: The FOUR pillars to winning business on LinkedIn

Sep 30, 2020

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Would you like to start using LinkedIn to grow your network of prospective customers or clients? Have you thought about using LinkedIn to make more sales in your business? If you'd like to start posting content on LinkedIn but aren't sure what to share, then tune into this episode!

This week on the podcast, I talk about the four key components of the LinkedIn Framework that I teach all my clients. Whether you're a corporate company looking for a group training session or someone who's interested in one of my private VIP Intensives, the principle I share today will work for you.

The foundation of everything you do on LinkedIn is your profile. If you want to use LinkedIn to your advantage, make sure you don't have any empty sections in your profile. Instead, use it to showcase your knowledge, your expertise, and your products or services.

The second piece to the puzzle is your network. Focus on quality rather than quality and aim to connect with potential customers, clients, or collaborators. You want a network that engages with you and that you enjoy interacting with.

The third component is your content. If you don't post anything on LinkedIn, people won't see your profile and will miss the chance to understand what you do.

And last but not least, don't forget to connect with your network directly by using LinkedIn messenger. Remember - LinkedIn is a professional social media platform, and it's all about building relationships. So have conversations with your network! If you want your connections to join your email list or book a discovery call with you so you can increase your chances of making a sale or being introduced to the right people, building relationships is the way to do it.

Find out more by tuning into this episode or join us for my FREE training on How to win business on LinkedIn on Wednesday, 30th September 2020 at 6:00 pm (BST).

You will learn…

How to write your LinkedIn profile (including your headline, your About section, and more) to showcase what you want to be known for and improve your chances of being found on LinkedIn.
What connection requests you should send or accept/decline in order to build a network of people who will engage with your content and help you move forward in your business.
How to create content that showcases what you do in business so you can raise your visibility and attract your ideal customers or clients.
How to use LinkedIn messenger to open the doors to building relationships and connecting with the right people in your business.

Relevant resources mentioned in this episode

Did you know I am a speaker at Podcast Movement Virtual this year? For details, head over to the Podcast Movement website. It's the world's largest virtual podcast conference, and it runs from 19th to 29th October 2020.

Do you want to learn more about using LinkedIn for business? FREE Training on How to win business on LinkedIn. This Wednesday, 30th September 2020 at 6:00 pm (BST).

Do you want to make more sales in your business? Then join me for this free training and find out:

What you should post on LinkedIn.
Who you should connect with.
And how much time you should spend on LinkedIn every week.

LinkedIn Learner Lab

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.

This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos). It teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

LinkedIn VIP Intensives

And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go!

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here.

More about me

Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

Before you go, do you have any questions about this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook, or Twitter.

And if you want to find out more about how you can work with me or what events I'll be running in the future, head over to my website or email me at louise@socialbeeni.com.