Predictable B2B Success

Tom Kereszti is an industry influencer and is a highly sought-after coach, speaker, educator, and mentor. Tom’s book C-Suite and Beyond was published by Harper Collins and covers his approach to leadership comes from a lifetime of international experience. He has built and led executive teams in Fortune 500 companies in Europe, Asia, the Middle East, Latin America, and the United States. His accomplishments include establishing global alliances, acquiring companies, leading successful start-ups, and creating brands. Tom is also a certified member of the John Maxwell Group, a leadership training organization built to grow and equip others to do remarkable things and lead fulfilling lives. Tom’s servant leadership principles are time-proven and founded on biblical principles. In this episode, he shares from his wisdom and experiences how we can use the essential keys to leadership success that scales business growth. Insights he shares include: What is leadership success and what does that mean in practical termsUnderstanding good vs bad leadershipWhy look to the Bible for leadership success principlesWhy Tom believes leadership is influenceWhy does leadership success start swith youThe role of faith in acheiving leadership successThe 4 keys to leadership successand much much more ...

Murray Smith is a certified implementer who heads up Grip6 Implementation, which uses the Entrepreneurial Operation System (EOS) to help organizations achieve laser focus to better reach their goals. Murray is a graduate of MIT Sloan School of Management, with a 15-year background in law enforcement. He has also established and restructured organizations at an executive level for ten years and is now helping small to medium-sized businesses by implementing the Entrepreneurial Operating System. His diverse skills and experience provide a different perspective on business and achieving outcomes. In this episode, he shares his perspectives on how we can build a powerful business operating system that drives growth for our company. Insights he shares include: Why use a business operating systemWhy Murray recommends the use of Entrepreneurial Operating systems (EOS) as a blueprint for constructing your own business operating systemThe six components of EOSHow to get everyone on the same page with regards to the operating systemHow to balance numbers and people's motivations and desiresHow best to deal with issues that businesses run intoWhat are 90-day sprints or rocks and why they are an integral part of any business operating systemWhy Murray recommends the use of scorecards in any businessLevel 10 meetings and their effectiveness in keeping business operating systems on trackThe leadership abilities needed to make things happenand much much more ...

Darin Dawson is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset…themselves. Darin's on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen, heard, and understood. In this episode, he shares his insights and experiences with how to craft personalized video email:s that puts your sales and networking growth on steroids. Insights he shares include: Why use personalized video emailsThe best ways to provide an extraordinary customer experience via video emailsHow to scale communication and networkingExamples of video emails that led to predictable growthHow to use video effectivelyHow video cuts down on volume and delivers real value, insteadWhy Zoom and other asynchronous communication do not capitalize on the human element of video conferencing and how to solve itHow personalized video email messages allow you to leverage that human element, but on your customer's terms — which, ultimately, delivers a much better experienceHow videos can put your networking on steroidsWhy a video created the right way is a game-changerand much much more ...

Jim Barnish is the Founder and Managing Partner of Orchid Black (OB), a boutique firm designed for tech-forward, growth-stage companies seeking to grow smart and grow fast. Spanning 400+ years of combined experience and more than $35B in combined value creation, OB’s team of highly skilled operators has repeatedly driven success across all stages of business from growth to exit.  Jim has 15 years of leadership experience in global and integrated operations, M&A, and strategic go-to-market planning including deep operational and investment experience at startups and scale-up businesses. Through those experiences, Jim has created and curated a collection of proven, data-driven processes and methodologies to help companies build scalable and fundable VC-ready solutions—accelerating organic growth. In this episode, Jim shares how we can create a predictable revenue stream that rapidly drives business growth. Insights he shares include: Jim's obsession with growth and exits (acquisitions)Agile, but focused planning process to drive resultsShould creating a predictable revenue stream be tied to a founders exit strategyWhat does value creation in light of creating a predictable revenue stream look likeHow to create a predictable revenue engineCommon issues found from Jim's experience in creating a predictable revenue streamHow to scale a business quickly and safelyThe best way to mitigate risks while making big growth bets that pay offScaling via direct and indirect organic growth Talent challenges as companies scaleand much much more ...

Jarod Spiewak's interest in writing led him to discover Search Engine Optimization (SEO). All of his clients were looking for SEO-prioritized content and eventually, he was tasked with writing an article on how to do SEO. That led to a revelation that he could take on clients of his own and that is when he decided to build Blue Dog Media. and now Comet Fuel. In this episode, Jarod shares his insights on how to craft a trust-based data-driven marketing strategy that drives growth. Insights he shares include: The difference in being data-driven vs data-informedThe benefits of using big data in marketingWhy businesses don't really so much on data to inform their marketing strategyHow to educate people around using data to inform your strategy and bring about a change in approachEasy to implement data sources that any business can useHow to pick the right tools to leverage data for your businessHow to build trust in what you say and doExamples of data-driven marketing strategies and results obtainedThe best ways to collect data around experiences and empathize with customersHow to craft data storiesand much much more...

Alisa Meredith is a Pinterest Product Specialist at Tailwind, a social media scheduling tool for Pinterest and Instagram that helps your content get real results in less time. She’s also the founder of Alisa Meredith Marketing in which she delivers traffic and leads to businesses with content, social, and especially visual marketing. She believes sharing ideas for how Pinterest can grow a business is thrilling and loves helping businesses that don’t have much time to spend on their marketing. In this episode, Alisa shares how we can use Pinterest for B2B marketing to drive growth predictably. Insights she shares include: Why Meredith considers Pinterest to be more of a search engine than a social network.Why should B2B businesses consider Pinterest marketingHow should businesses decide if Pinterest marketing is right for themHow Pinterest can help you meet your business objectives.What type of content Pinterest creators are adding to the platformWhether Pinterest followers really matterHow you should be thinking about story pins todayHow you should be divvying up your time creating content for PinterestHow to optimize for lead generationHow to grow your follower baseExamples of poor Pinterest B2B marketing and good Pinterest B2B marketing And whether repinning is still a thingand much much more ....

Ian Moyse is the Chief Revenue Officer, OneUp Sales, is also an industry cloud social influencer and is widely published on matters of Cloud and Sales Leadership. Ian moved from a sales role to a management role at age 23, developing over the years into a Sales Leader, in the Cloud Industry. He is experienced in cloud & software sales/marketing - Successfully scaling sales, creating and managing high-performing sales teams & opening new markets. He has experience of a wide range of sales disciplines - building direct, indirect & inside sales teams across UK, EMEA & USA, As well as 10+ years experience in leading direct selling teams In this episode, Ian shares how he has found success as a sales leader by building his personal brand. He shares ways to use personal branding for business owners and executives to drive growth. Insights he shares include: What is personal branding for business owners and executivesPersonal branding for business owners and executives vs business brandingThe role and place of a personal branding auditEstablishing your personal brand strategyPersonal branding for business owners and executives - The elements requiredDo you need a brand identityChallenges/mistakes in building out personal branding for business owners and executivesThe role of being the guide in your personal brandand much much more ...

Ho Yin Cheung is a serial entrepreneur with an 8 figure Amazon business, a mobile agency, and also a $1M ARR B2B SaaS company. He has over 7 years of experience building remote teams and has worked with Fortune 100 companies like Nike, Best Buy, TJ Max, SunGard, Cardinal Health, and Kaiser Permanente. His new venture is Remo which has rapidly grown to over 100 employees in 25 countries. It is a next-gen video-first virtual space for event organizers and distributed teams.  In this episode, Ho Yin shares his perspectives and insights into hybrid events and things we should consider when launching hybrid events to drive business growth. Insights he shares include: Virtual events tend to be a one-to-many form of interaction, how many to many is the key to engagement and achieving your goalsAre there elements of virtual and in-person events that we could leverage for hybrid eventsWhy your engagement is so low, and how to create authentic conversations that lead to successful eventsWhat are hybrid events and is it hype or real?Why use content as a teaser for eventsHow to facilitate small group interactions for virtual and hybridHow to conduct hybrid events properly so participants gain value and are engagedand much much more ...

Paula Thomas is an independent loyalty marketing consultant, writer and podcast host. Paula has been studying and writing about how to drive loyalty in the convenience retail industry and has now published a book entitled “Driving Loyalty in Convenience Retail” She is a former judge for the UK Loyalty Magazine Awards. Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. Since then she’s worked on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB, and The Entertainer Group.  In this episode, she shares how we can create powerful b2b customer loyalty programs that drive growth predictably. Insights she shares include: What is a B2B customer loyalty programThe difference between B2C and B2B loyalty programsThe role of the founders mindsetB2B loyalty programs: challenges and opportunitiesExamples of the good B2B loyalty programsGood practices for B2B loyalty programs The best B2B loyalty program rewards that workWhy NPS is a good indicator of customer loyalty dataand much much more....

Dan Gingiss has led marketing teams in nearly every marketing channel — from direct mail to email to social media for over 20 years. He also served in multiple customer service and customer experience leadership roles. Dan combines his professional experience at brands like Discover, McDonald’s, and Humana with tons of real-life examples from B2C and B2B companies of all sizes to recommend actionable, profitable CX solutions. Dan speaks from his experiences of life “in the trenches” at a company he has worked for. He understands those dynamics and challenges and provides unique credibility, including leading a team that won the J.D. Power Award for Customer Satisfaction. In this episode, he shares how we can create a digital customer experience strategy to drive growth predictably. Insights he shares include: Why is spending your marketing budget on attracting new customers wrongIs creating a remarkable customer experience the best sales and marketing strategyWhy Dan decided to write the book - Experience MakerDigital customer experience vs. customer experienceManaging the digital customer experienceWhat is the WISER framework and why use itCommon misconceptions about digital customer experienceDo remarkable customer experiences need to be expensiveHow content can impact the creation of remarkable digital customer experiencesand much much more....