Predictable B2B Success

Brady Werkheiser is an SEO analyst for Webstacks which is a company that offers full-stack product teams a business can count on to start, run and grow web operations. In this episode, Brady shares his experience and thoughts on how we can leverage powerful marketing strategies based on developments in the blockchain and cryptocurrency space to scale growth quickly. Insights he shares include: What is blockchain marketingThe correlation between SEO and cryptoAre terms like blockchain marketing taking away from the critical elements of marketing and a focus on peoplePowerful marketing strategies that leverage community building and network effectsHow to leverage network effects to scale tech companiesWhy powerful marketing strategies need a cause and a value proposition to fuel themThe place of storytelling in scaling tech companiesIs blockchain marketing something new or an extension of digital marketingand much much more ...

Fred Moore is a professional speaker and entertainer. With over 25 years of experience his dynamic and interactive programs have “wowed” audiences all over the country and the world.  As a self-employed entrepreneur, he’s had to keep himself motivated and focused on what he wants to get out of life. Making a living as an entertainer is not an easy thing to do and because of that Fred has learned a few things about; goal setting, keeping yourself motivated, personal development, and creating a positive mindset.  Mixing his humor and magic with the hard-learned life lessons combined with his improvisational skills he creates a custom one-of-a-kind experience that not only entertains but inspires!  In this episode, Fred shares a few critical mindset shifts that we can use to drive business growth predictably. Insights he shares include: Why the problem of productivity is a mindset shift issueIs productivity about attention managementHow to bring focus and attention to the work that needs to be doneThe framework that Fred recommends to bring about a mindset shiftWhy thinking of your mindset as a voice could help?How best to manage stress and boost productivityHow bring about a mindset shift to achieve predictable successHow to best develop internal filters as part of our mindset shiftHow to best manage relationships as we scaleHow to cultivate the attitudes that will serve you best in the long termThe Zig Ziglar quote that helps Fred with his mindset shiftsand much much more ...

Jesse Kauffman is the Vice President and Lead Consultant of Everyday Business Resilience Group, LLC. He has a successful 17-year career across a broad range of industries, bringing the expertise and skill needed to assist businesses. His experience includes: Developing highly effective global corporate business continuity processes and crisis management training for executive leadership teams and large-scale nutrition and pharmaceutical manufacturing facilities with Mead Johnson Nutrition and AstraZeneca. Large-scale global project management for new product innovations, on schedule and on budget, for Mead Johnson Nutrition. $35 million capital process ownership and leading-edge innovative systems management development for Mead Johnson's North American manufacturing supply chain network. In this episode, Jesse shares his experiences to provide insights into business resilience and how to build it to grow and scale businesses. Insights he shares include: What is business resilience and why is it importantWhy do companies struggle to think about resilience beyond physical infrastructureIs business resilience just a cost or can it help scale businessesThe change that Jesse has encountered with business resilience since he began his journeyThe key drivers that motivate people to plan and evaluate their business resilienceThe dimensions of business resilience we need to considerKey elements to focus on to build and maintain resiliency in your businessHow best to measure and manage resilienceHow culture and leadership drive the resilience of an organizationThe systems approach and adaptability to building resilienceWhy worst-case scenario planning is unhelpful to building resilienceHow best to be resilient despite the increasing interdependence we have on other businesses and their systemsBusiness resilience successes and failures we can learn fromand much much more ...

From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America’s #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. He helps individuals gain a better perspective on fund management and financial literacy. From establishing his startup business to working as a financial advisor on Wall Street, Chris was in a long and rough cycle of financial turmoil—until he learned the million-dollar mindset that forever changed his life. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is currently the founder of The Money School™ and Money Mentor for The Money Multiplier. His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. In this episode, he shares his experiences and thoughts around the best ways to multiply your money and increase your income quickly. Insights he shares include: Why don't people know how to be in control of their moneyWhat do the wealthy do that is different from the restHow do we change our money mindsetWhy leverage uninterrupted compound interestAs business owners and executives, how can we apply the principle of compound interest without taking on additional risksWhat is the Money MultiplierHow can we use debt and line of credit to our advantageHow can we use the money multiplier in countries that don't have the institutions you have in the USAThe best ways to multiply your moneyChris's take on real estate vs stocks vs cryptoWhy Chris invests in real estate and how he leverages his investmentsOther mistakes businesses make when it comes to money management and money multiplicationTime tested and proven success principles for scaling business and wealthand much much more ...

Andie Dovgan is the Chief Growth Officer at Creatio. Andie is a results-driven leader with 15+ years of experience in enterprise-level SaaS sales and worldwide business development Creatio is a global software company providing a leading low-code/no-code platform for process management and CRM. Creatio's expertise lies in such areas as digital transformation, low-code/no-code development, processes automation, and customer engagements. In this episode, Andie shares how we can use low code automation to prepare for the future of business growth without using extra resources and burning through cash. Insights he shares include: What is low code automationWhy consider low code automationThe difference between low-code vs no-codeTrends that are accelerating the adoption of low and cloud-based softwareHow does low code automation compare with other enterprise-level solutions which address specific requirementsHow Creatio approaches client acquisitionWill issues of compatibility and integration be even more of a challenge in the future with the rise of low code and no-code solutionsHow companies should approach using low code and no-code solutions that benefit their business objectivesHow to save time and resources while implementing low code or no-code solutionsThe best ways to address security concerns given the plethora of tools and resources availableand much much more ...

Alicia Butler Pierre is the founder of Equilibria, Inc. an operations management firm. Alicia trained as a chemical engineer. After years of working in the engineering profession she decided to move from New Orleans to Atlanta and as a result of that move decided to start her own business. Part of the evolution that came from starting her own business led her to invent the Kasennu ™ framework for business infrastructure and ultimately write the world’s first book about it. In this episode, Alicia shares how we can build scalable business operations that drive predictable business growth. Insights she shares include: What is business operations or bizopsWhy businesses don't necessarily focus on business operationsWhen do you need a business operations teamWhat should business operations help achieve within a businessShould branding and culture guide the development of bizopsWhat is the Kasennu ™ frameworkHow to use a framework to assess business operationsHow to best determine the most important activities that need to be filled in order to put you in that position where you now have more options to scaleand much much more....

Amy McClain is the senior manager of sales enablement at Calendly. She is responsible for scaling and training the SMB, mid-market, and enterprise sales teams to engage prospective customers and win deals. Calendly is a modern scheduling platform for high-performing teams and individuals – enables sales and revenue teams to increase conversion rates faster with personalized links sharing meeting availability, centralize their interactions with integrations to Salesforce, and optimize the customer experience with Workflows for features like automatic meeting communications, such as reminder texts. In this episode, Amy shares her experiences and thoughts on B2B sales enablement and how we can develop a game plan to drive predictable rocketship-like growth. Insights she shares include: The four components to B2B sales enablementCalendly’s journey to rocketship growth and adoption within the enterprise How empathy can improve sales enablement outcomesMetrics for measuring the effectiveness of sales enablementA framework to harness the data available to fuel sales enablement strategiesHow best to ensure that the voice of the customer is incorporated into contentHow Calendly handles lead handoffsHow often Amy's team revisits their audience persona's and whyHow to prioritize and develop content for sales enablementand much much more ... Discover more at https://www.sproutworth.com/b2b-sales-enablement-how-to-develop-game-plan/

Matt Raad is the CEO and Co-Founder of eBusiness Institute (a digital training organization and is passionate about helping others to buy online businesses.) and with his wife Liz, they have been recognized as Australian experts in buying online businesses. Matt is also a highly successful website investor, angel investor, and digital educator who has over 25 years of experience in mergers and acquisitions of businesses from $1M up to $20Million. Matt is regarded, as Australia's leading expert in training total beginners how to buy websites, website valuation, website due diligence, and investing in digital assets. The eBusiness Institute's digital training programs, help high-income earners transition, from their job or business income to leveraged passive website income, so they can secure their future and own real online assets that can be sold for 20-50x their monthly income!  In this episode, Matt shares his insights and experiences gleaned from years of experience. He shows us how to go about investing in a website that drives business growth via SEO easily. Insights he shares include: An approach to keyword research when investing in a websiteHow to best group keywords when investing in a websiteHow best to link internal pagesHow to think about getting traffic to your siteThe best way to manage links as your site growsHow get your site and content promotedWhat Matt wants more business owners to know about digital marketingand much much more ...

Matt Raad is the CEO and Co-Founder of eBusiness Institute (a digital training organization and is passionate about helping others to buy online businesses.) and with his wife Liz, they have been recognized as Australian experts in buying online businesses. Matt is also a highly successful website investor, angel investor, and digital educator who has over 25 years of experience in mergers and acquisitions of businesses from $1M up to $20Million. Matt is regarded, as Australia's leading expert in training total beginners how to buy websites, website valuation, website due diligence, and investing in digital assets. The eBusiness Institute's digital training programs, help high-income earners transition, from their job or business income to leveraged passive website income, so they can secure their future and own real online assets that can be sold for 20-50x their monthly income!  In this episode, Matt shares his insights and experiences gleaned from years of experience. He shows us how to go about investing in a website that drives business growth via SEO easily. Insights he shares include: Why consider investing in a website as a growth strategyHow do you ascertain whether a website is worth investing in given where you're at currently, in your businessWhat sort of criteria should we look at when acquiring a websiteHow to estimate/calculate the ROI on your investment of investing in a websitePerforming due diligence prior to making an investmentRisks, issues, and control requirementsMistakes made in buying websitesWhat process should we follow when taking over a website and planning future growthand much much more ...

Andy Cabasso is a digital marketing professional, speaker, lawyer, and occasional wedding officiant. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach – that helps agencies and marketers build traffic and relationships. Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency, JurisPage. In this episode, Andy shares what outreach marketing is and how we can leverage it to scale business growth predictably. Insights he shares include: Why Andy started Postaga and how he found product-market fitWhat is outreach marketingThe difference between email marketing vs. outreach marketingAdvantages & disadvantages of outreach marketing Examples of outreach marketingHow to create a successful outreach marketing strategyThe best ways to personalize your outreachAndy's tips on podcast guestingand much much more ....