Predictable B2B Success

BJ Stromme is an Alaskan-based independent entrepreneur for over 40 years. She has earned top recognition rewards, worldwide incentive trips, and presented training to national and international groups of leaders. BJ is also an author, business trainer, personal coach, and speaker who has built two successful businesses and knows the ups and downs of working for yourself.  This is also why she is of the opinion that having a coach is invaluable!   In this episode, BJ shares how using unique personality profiling in the workplace can drive growth fast. Insights she shares include: Why BJ advocates for using personality profiling in the workplace as a key lever for business growthWhy use another personality profiling tool when there are so many availableThe dark side of personality profilingHow does "Are you my flock?" workHow to use personality profiles in the workplace to build culture drives growth predictablyHow to better understand an individual's motivations based on their personalityThe four quadrants to personaility profiling in the workplaceHow to dertemine the based fit for certain roles with persoanility profiles in the workplaceHow to bring out the best in people given the constant change we experience in the workplaceHow best to gauge engagement in the workplaceand much much more ....

Rajiv Lamba is the CEO of Singapore-based Neurosensum a CX research startup that services 75 clients globally (including Nestle Danone and DBS). Using his tried and tested B2B Enterprise SAAS model he grew Neurosensum from $0 to $4.4m ARR in just 3 years.  Rajiv is a CX pioneer, Southeast Asian Entrepreneur, and B2B SaaS leader who successfully grew his first research startup from $0 to $14m in sales in 6 years before a successful trade exit. Rajiv won the "Entrepreneur of the Year Award" in 2019. In this episode, he shares how we can develop customer empathy through customer experience actionable data and insights to drive great customer service and business growth. Insights he shares include: The origins of Surveysensum and NeurosensumWhy use surveys to better understand customers as opposed to other methodsWhy customer empathy is the answer to understanding your customers betterHow to embed the voice of the customer into the organizationHow to get data scientist type actionable insights that further customer empathy and business growthHow Southeast Asia fares with customer experience and customer empathyIs customer experience still a viable basis for differentiating a business brandHow do we ensure we are gaining insights in real-time or close to it in order to act in an agile mannerHow to avoid survey fatigueHow you should think about loyalty and implementing programs that add to the customer experienceand much much more ...

Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. Farzad Rashidi is also the Director of Marketing at Visme. At Visme his marketing efforts have helped the company gain over 4.5 million users and pass 1.5M monthly organic traffic they currently get around 3 M monthly visits. Farzad's goal is to help other companies achieve the same success via Respona. In this episode, he shares how we can create and bootstrap a B2B SEO strategy to gain over 4 million users. Insights he shares include: How good does your content need to be for effective content marketingWhat makes acquiring links a tedious part of any B2B SEO strategyHow to incentivize people into collaborating with youHow Farzad recommends we select whom we reach out toHow best to balance paid advertising vs SEOA critical piece of any B2B SEO strategyRespona's north star metricShould the media or traditional journalists still have a place in your marketing planHow AI, VR and AR impact a B2B SEO strategyand much much more ....

Santi Bibiloni is a co-founder and CEO of COR, one of the fastest-growing AI companies in the world providing data analysis for hourly rate service companies including major advertising agencies, attorneys, and any service-based company dependent on turning a profit using billable hours. Prior to COR he founded Balloon Group, one of Argentina’s fastest-growing digital agencies, among other businesses. Today he continues to grow COR and is also a Sales and Fundraising mentor at 500 Startups as well as speaker and jury in big technology, advertising and entrepreneurial events. In this episode, Santi shares how CORs project profitability perspective powerfully drives growth fast. Insights he shares include: What COR is and how it got startedWhy Santi is going after a $50T marketSome of the questions Santi asked to evaluate the problem he wanted to solve in the early daysWhy Santi decided to go through 500 startupsWhy create a new category around project profitabilityWhat kept Santi going even when the possibility of being successful was remote at bestHow they approached building a minimum viable productHow he found product-market fit around project profitabilitySanti’s customer acquisition strategy early on for COR and why he made a massive pivot in his business modelHow Santi thinks about pricing for CORSanti’s advice around sales for a B2B startupHow COR has built out predictable business growthWhy and how culture has become a key area of focus with CORand much much more ...

Michael Leibowitz is the founder of Mind Magnetizer. Michael worked as an industrial designer for a number of years before a fascination for human behavior led him to study behavioral neurology and become a master practitioner of Neuro-Linguistic Programming. Combing his experiences in brand development and behavioral neurology led to his current work helping businesses understand how our brains are wired and how brands perform. In this episode, he shares the elements of a brand messaging strategy with examples to drive growth. Insights he shares include: His journey with brand developmentHow understanding how our brain works drives how brands performThe relationship between empathy and a brand messaging strategyWhat does the brand attraction process/framework look likeHow to create remarkable brand experiencesHow to build trust via our brand messaging strategyHow to best uncover your beliefs and brand identityHow to craft your brand messaging strategy and brand messagesHow to ensure you are finding traction with your strategyand much much more ...

Michael Laps is Yoghurt Digital's Strategy Director and Co-Founder. Michael specializes in customer behavior research, user experience, and all things search. With a background in client services at both traditional advertising and digital agencies, Michael has worked on digital campaigns for household names like ANZ Bank, H&R Block, Converse, P&O Cruises, Jurlique and the NRL. He is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's 'Future Marketing Leader' award. In this episode, he shares his experience to share how we can leverage customer insights to drive growth with data-driven decision-making examples. Insights he shares include: Why some businesses don't invest in data-driven decision makingWhere the resistance towards data-driven decision making stems fromThe co-relation between data-driven decision making examples and casinosHow to bring about a mindshift in the leadership of organizations with regards to data driven marketingA framework to scale up data inputs and make data informed decisionsCan empathy be brought into the decision making frameworkData-driven decision making examples that we could learn fromPotential pitfalls we need to be aware ofOpportunities within most businesses to make data informed decisionsHow to ensure the data is clean and we are able to remove bias in interpreting resultsand much much more...

Dr. Yoram Solomon is a trust and innovation expert.  He has published 16 books, 22 patents, and was one of the creators of Wi-Fi and USB 3.0 technologies, for which he was dubbed "TI's Great Innovator." He has founded several startups and sold a startup company in Silicon Valley. He has held various positions from General Manager of a $100m business unit in a Fortune 200 company to a Vice President of Corporate Strategy and Innovation, and to CEO. Dr. Solomon is an adjunct professor of entrepreneurship and innovation at Southern Methodist University, and formerly at the University of Texas at Dallas.  In this episode, he shares his experiences and research to show us how to be trustworthy and build a culture of innovation via strong relationships. Insights he shares include:  Why is trust important?Is trust a two-way streetWhat's so special about how you look at trust that we haven't heard about beforeHow can you use trust to sell more, or at a higher priceWhere in the organization do you need trust, inside or outside? Which is more importantHow to be trustworthy on a personal levelHow we can ensure we build trust during most interactionsYou seem to combine trust with forming habits. Why? How are those two related and much much more ...

E.A. is an entrepreneur, business consultant, writer, and the founder of Givers University. His humble beginnings were that of the son of a milkman, and at age 16, he started his business career at a commission sales job selling janitorial services to business owners. At the age of 19, E. A. met Sam Robbins, a millionaire who took E. A. under his wing and began to mentor him. At 21, Csolkovits became the Chairman of House of Holland Jewellers, and later at the young age of 23, E.A. Csolkovits became a millionaire. Aside from his numerous personal and professional achievements, E.A. was able to write and publish a total of 180 GIVERS Codes- consisting of The 54 ‘Wisdom For Happiness’ GIVERS Codes, The 54 Wealth For Freedom GIVERS Codes, and The 72 ‘Wellness For Greatness’ GIVERS Codes. In this episode, EA shares more ways to expand your influence and drive business growth predictably. Insights he shares include: How to get feedback in near real-time from mentorsWhy build an advisory community for your businessWhat is the difference between GIVERS Communities & Takers CommunitiesThe four ways in which to grow a businessWhat are the 3 types of GIVERS CommunitiesExamples of each of the 3 types of GIVERS CommunitiesThe 7 steps in building a GIVERS Community around you What do if you want to be a member or start a GIVERS Communityand much much more ....

E.A. is an entrepreneur, business consultant, writer, and the founder of Givers University. His humble beginnings were that of the son of a milkman, and at age 16, he started his business career at a commission sales job selling janitorial services to business owners. At the age of 19, E. A. met Sam Robbins, a millionaire who took E. A. under his wing and began to mentor him. At 21, Csolkovits became the Chairman of House of Holland Jewellers, and later at the young age of 23, E.A. Csolkovits became a millionaire. Aside from his numerous personal and professional achievements, E.A. was able to write and publish a total of 180 GIVERS Codes- consisting of The 54 ‘Wisdom For Happiness’ GIVERS Codes, The 54 Wealth For Freedom GIVERS Codes, and The 72 ‘Wellness For Greatness’ GIVERS Codes. In this episode, EA shares ways to expand your influence and drive business growth predictably. Insights he shares include: Why be a giver as opposed to a takerHow to develop a givers mindset and expand your influenceHow EA's life changed via a chance encounterHow to expand your influence through relationshipsWhy is discernment important in developing your mindsetHow to expand your influence as a giverHow to pick the habits you need to adoptHow to pick a mentorand much much more ...

Matt is the CEO at QuantHub, responsible for leading the company’s strategy, growth, and operations. Prior to joining QuantHub, Matt spent the last 15 years running product and tech at private equity-backed companies, including building a product and engineering organization at Daxko to deliver 10x revenue growth, 7 acquisitions, and 3 enormously successful recapitalizations in just 10 years. While at Daxko, Matt led the team to deliver the first machine learning/AI solution to the market, predicting customer membership churn and also propensity to donate. In this episode, Matt shares his experience and tells us how we can improve data literacy skills via microlearning programs to drive growth. Insights he shares include: Why data literacy is important and whose responsibility is it to boost data literacy skillsThe difference improving data literacy skills can makeIs data literacy the same for everyoneHow to improve data literacy skills via microlearning programsWhy use microlearningHow to improve data literacy skills by infusing it into the company cultureGood practices to improve data literacyHow to improve data literacy skills across an entire organizationHow to measure success in a data driven workforceHow to best position a business for the future growthand much much more ....