Predictable B2B Success How to create a bootstrap B2B SEO strategy to gain over 4 million users
Jan 18, 2022
55:20
Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link-building software that combines personalization with productivity.
Farzad Rashidi is also the Director of Marketing at Visme. At Visme his marketing efforts have helped the company gain over 4.5 million users and pass 1.5M monthly organic traffic they currently get around 3 M monthly visits. Farzad's goal is to help other companies achieve the same success via Respona.
In this episode, he shares how we can create and bootstrap a B2B SEO strategy to gain over 4 million users. Insights he shares include:
- How good does your content need to be for effective content marketing
- What makes acquiring links a tedious part of any B2B SEO strategy
- How to incentivize people into collaborating with you
- How Farzad recommends we select whom we reach out to
- How best to balance paid advertising vs SEO
- A critical piece of any B2B SEO strategy
- Respona's north star metric
- Should the media or traditional journalists still have a place in your marketing plan
- How AI, VR and AR impact a B2B SEO strategy
- and much much more ....