Predictable B2B Success

Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns. He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech.  In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he shares include: Why you can't measure PPC campaigns in a vacuumthe two variables B2B companies need to look at to determine whether a prospect could be a good clientHow to get data faster without wasting resources to inform future campaignsWhy copywriting is so important for your PPC campaignThe real way to measure the impact of your PPC campaign (most companies don’t have a clue)How best to determine your value proposition for your ad campaignsHow to best stand out in saturated marketplacesHow to harness the power of PPC campaigns for ABMThe platform that offers the best targeting capabilities for the B2B space.Examples of companies that we can learn fromand much much more ...

Simon Bedard is the Founder and CEO of Exit Advisory Group, a boutique M&A firm, that also provides a range of advisory services focused on exit strategies and maximizing company value.  Simon’s experience spans over 20 years in the finance, investment, energy, and technology sectors. As an entrepreneur, Simon has started, bought, and exited companies. He has also had significant experience in the corporate sector, including one of Australia’s largest banks, in their Institutional Banking & Global Markets division.  Simon is also the host of BUY BUILD SELL, the podcast for entrepreneurs looking to acquire, grow, or exit a business. In this episode, he shares his experience as to how we can exit our roles while driving business growth and growing personally. Insights he shares include: What do business owners get wrong or blindsided by as they attempt to grow their businessesWhy Simon disagrees with the way most people value businessesThe key pillars we should look for to get an accurate sense of where our business is atHow to approach maximizing the value in a businessCan we expect to maximize a business owner's time as well while using Simon's frameworkExamples of companies that Simon has helped and outcomes achievedHow to grow your business online and manage needs and goalsHow do we change the dynamics of the buying process where the buyer has control to one where the seller has greater control over the processand much much more ....

Rob is an entrepreneur and founder of Insight Matters, which provides financial reporting & analysis to small & mid-sized consultancies and agencies because they deserve the same insights as corporate CEOs. Rob started his career in the corporate world full of management meetings and delegated responsibilities. He quickly shifted to entrepreneurship, but after running several ventures across the globe, he realized he had the skills to better serve small entrepreneurs. In this episode, he shares how we can find and interpret powerful financial insights that drive growth. Insights he shares include: Numbers are the sexy side of the business and how to read financial statementsWhy most entrepreneurs don’t pay enough attention to their finances How to read financial statements to get the data that you needThe data that business owners often miss outGetting the right level of detail in bookkeeping Why business owners should not be doing the books Important things that business owners should check in their books How to hire an external bookkeeper that knows how to ask questions The growth of your business relies on the way you handle bookkeeping How to read financial statements and analyze your revenue before bringing in new costs to your business It’s okay to be ambitious but always plan for the worst-case scenario How your staff cost ratio impacts your business’ revenue Why prioritize cash flow over your revenue and profit and much much more ...

Ashley McManus is the Senior Director of Global Marketing for Smart Eye, the global leader in eye-tracking software solutions. With over 10 years of B2B tech marketing experience, Ashley was part of the branding team that led to the successful exit of startup Affectiva for $76.5 million in 2021. As a speaker at multiple events, conferences, and conventions Ashley has positioned herself as a thought leader in the marketing space. She also hosts her own podcast, “Affectiva Asks”. A marketing leader with deep expertise in inbound marketing. She is really good at breaking down challenges, coming up with creative solutions, and driving results quickly, within budget.  In this episode, she shares her experiences to tell us how we can build a thought leadership strategy that compounds growth over time. Insights she shares include: Does creating a new category and thought leadership work together? If so whyHow Ashley defines thought leadershipFoundational elements of a thought leadership strategyExamples of a thought leadership strategyThe place that original research has in thought leadershipHow to best determine the big ideas and your unique point of viewHow to add customer stories and their voice to the process of building your thought leadershipHow to get your team involved with thought leadershipThe correlation between thought leadership and partnership marketingWhat does successful partnership marketing look likeand much much more ...

Wouter Delbaere is the CEO of Mangtas a Singapore-based B2B global outsourcing platform for teams and agencies.  Wouter took lessons and experiences working for financial firms to the start-up world only to experience failure before finally finding traction with Mangtas. In this episode, Wouter shares his insights as to how we can solve the challenges of outsourcing services to scale business growth. Insights he shares include: Wouter's journey in finding product-market fitThe challenges of outsourcing services and how to overcome themHow Wouter overcame the challenges of outsourcing servicesHow to test a hypothesis quickly to decide whether to invest in it or notPrinciples behind Wouter's growth journey to dateHow Wouter created a solution to overcome the challenges of outsourcing services by addressing problems with existing solutionsHow Wouter makes tech decisionsGrowth factors in developing both sides of the marketplaceand much much more ...

Christina Del Villar, the author of a new marketing book Sway. Christina provides actionable strategies to listeners around B2B and SaaS marketing - peppered with relatable stories from her years in the trenches. She is a twenty-five-year Silicon Valley go-to-market and marketing strategy expert. Using the GRIT marketing method, Christina helps B2B companies boost revenue growth by accelerating pipeline. In this episode, Christina shares her thoughts and experiences on the 4 key elements for a b2b go to market strategy that drives growth. Insights she shares include: Why businesses do not have a proper b2b go to market strategyWhy knowing your customers and their specific needs is a big part of your strategyIf a b2b go to market strategy is the foundation then how do build out repeatable/recyclable processes and systemsWhy marketing should own the go to market strategyWhat is GRIT marketing and why use itWhy use maps of influenceWhy Christina named the book SWAYCritical elements that companies need to tick off in order to have a viable b2b go to market strategyShould marketing own revenueand much much more ...

Sophie Wadsworth is an executive coach, writer, and nonprofit consultant. She has a passion for helping mission-focused leaders tell their personal and organizational stories. Previously Sophie worked as an adjunct professor of English and, for over fifteen years, served as a nonprofit executive and public speaker. Drawing on her leadership and storytelling expertise, she coaches leaders to develop their stories and craft inspiring communications for keynote audiences, community stakeholders, and prospective funders. Sophie is the author of a collection of poems, Letters from Siberia, and was recently chosen as a storyteller for WGBH’s Stories from the Stage, an award-winning WORLD channel series. In this episode, she shares how we can find and embrace our leadership voice to spur business growth. Insights she shares include: Why do some people believe that they don't have any stories worth tellingWhy do leaders need to find and develop their leadership voiceIs storytelling part art and part scienceWhat distinguishes a leadership voice from othersHow to listen and be conscious of the stories around usThe best way to record stories without it being obviousHow to overcome hangups with being vulnerable and yet developing the culture we want to seeHow to go about developing your leadership voice with examplesHow to develop a leadership voice that speaks to different personalitiesKey elements we need to develop in our leadership voiceHow to steal from those we admire to develop and grow our own voiceand much much more ...

JP Clement is the CEO of Boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing. He shares his experience and insights to show us how we can go about educating customers through content to scale business growth fast. Insights he shares include: Do businesses still struggle to measure their marketing efforts? if so whyWhy do you spend the time to educate customers - what does that look likeHow educating customers through content can help you build your authorityHow does educating customers drive word of mouth resultsThe best ways to educate your customers through contentWhat educating customers through a content strategy looks likeTips on how to educate customers in the acquisition stageThe various KPIs — key performance indicators — to consider when designing your marketing strategyHow to decide when future customers have received enough educationand much much more ...

Angel Ribo is known as The CEO Confidant, is an Influencer, LinkedIn strategist, International TV Host, Public Speaker, CEO Consultant, Board Member, Philanthropist, frequent Podcast Guest. Angel also sits on the board of the Evolutionary Business Council, an organization with more than 350 global transformational leaders with a combined reach of well over 600 Million people. In the last 21 years, Angel has helped more than 1,500 CEOs in 33 different countries to Accelerate the growth of their businesses. He was born near Barcelona, has lived in 8 countries, and speaks 5 languages. Accomplished entrepreneurs and corporate CEOs hire Angel to bridge the gap globally for expansion and exposure to grow their businesses. In 2017, he launched his international foundation, Wisdom for Kids, which has helped more than 1000 underprivileged kids in Latin America become entrepreneurs using their local resources. In this episode, he shares his perspective on how we can beat the odds and successfully accelerate the growth of our businesses to expand internationally. Insights he shares include: Why Angel helps businesses with growth and international expansionHow to align your personal purpose with that of your business purposeWhat Angel means by influencer marketing in practical termsHow to scale a business successfully with this one prerequisiteWhy put compassion at the forefront of strategyThe best approach to recruiting and hiring the right talentHow to scale a business successfully and beat the oddsWhat does that kind of scale look like on a personal leveland much much more ...

Over the past three decades, as a Senior Executive, Paul Rutter has managed and guided some of the largest and most luxurious cruise ships in the world. According to a Cruzely study, cruise lines can make up to $8.2 million in profit per day before the pandemic. These experiences have taken Paul to speak on stages all over the globe where living with his customers, clients, and co-workers was a way of life. His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer’s expectations, rather than just meet them, higher levels of customer satisfaction, retention, loyalty, and repeat business can be experienced. Paul is the author of “Repeat Business Inc: The Business of Staying in Business” and You Can’t Make This Ship Up”, a hilarious look at the lessons leaders use that apply at sea and land-based businesses.   In this episode, Paul shares his lessons learned from his experiences with cruise lines to show us how customer service and loyalty can drive growth quickly. Insights he shares include: Is the customer always right?How to create win-win outcomes despite encountering difficult customersHow to use customer service and loyalty to drive growthThe more than perfect service model to help drive customer service and loyaltyWhy having good customer service is not good enough How do you create remarkable experiencesThe role of culture and empathy in forming remarkable customer service and loyalty experiencesCustomer service metrics to watchHow to reimagine service to drive lifelong loyaltyWhy a guarantee of wonderful experiences drives profitsand much much more ....