Trigger Strategy is now Tentacles

Explore the bucket of features problem that plagues both startups and corporations. Discover how adding more features often leads to consumer confusion instead of solving core issues. Delve into the challenges of balancing feature development with strategic market positioning. Learn innovative methods for assessing performance and promoting customer-focused messaging. Finally, understand the importance of market engagement and direct testing in uncovering true customer desires for successful product development.

The podcast delves into the challenges of convincing individuals in business to prioritize UX and alternative strategies, using the analogy of 'beans and noses'. It highlights the struggle between emotions and data in decision-making, the journey of a team in product development, and the difficulties of changing beliefs in startup ventures.

Can seasoned pros from big companies adapt to the scrappy world of startups? The conversation digs into assumption mapping, questioning what really drives product development. Discover unique coaching techniques that empower teams instead of tricking them into ownership of ideas. The dynamics of integrating experienced hires into a nimble startup team reveal the importance of adaptability. Finally, a discussion on balancing learning with tangible results in coaching highlights the ethical dilemmas faced in entrepreneurial environments.

Explore the clash between design ideals and client expectations, revealing the frustrations designers face during branding projects. Discover how understanding diverse stakeholder perspectives can enhance collaboration and practical implementation. Engage with a unique exercise that maps user experiences, capturing varied insights and fostering meaningful conversations. Delve into the impact of language on brand identity, emphasizing the importance of authentic dialogue. Finally, examine how foundational company culture shapes branding and the difficulties in initiating change.

Delve into the fascinating interplay between emotion and decision-making, particularly in design research. Discover why procrastination often stems from negative emotional memories and how our brains defer tasks despite understanding their value. The discussion also highlights the power of intrinsic motivation over external rewards, using personal stories to illustrate engagement in learning. Learn about 'temptation bundling'—a clever strategy to make daunting tasks more appealing by pairing them with enjoyable activities, transforming challenges into growth opportunities.