Trigger Strategy is now Tentacles 004: Beans, noses, elephants and startups
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Jan 16, 2024 The podcast delves into the challenges of convincing individuals in business to prioritize UX and alternative strategies, using the analogy of 'beans and noses'. It highlights the struggle between emotions and data in decision-making, the journey of a team in product development, and the difficulties of changing beliefs in startup ventures.
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The Bean Up The Nose Metaphor
- People in business often do "stupid" things despite advice against it, like putting a bean up their nose.
- You can't persuade anyone to stop if they strongly want to do something, even if it's unwise.
Comic Sans Outperformed Other Fonts
- An experiment showed Comic Sans font outperformed others by 70% in user flow.
- Despite the data, designers felt cognitive dissonance and resisted using Comic Sans.
Evidence Rarely Persuades
- Evidence often fails to persuade people because cognitive dissonance is powerful.
- Even strong data can't always change opinions or behaviors.