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004: Beans, noses, elephants and startups

Trigger Strategy is now Tentacles

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Challenging Perspectives and Cognitive Dissonance in Startup Ventures

The chapter explores the difficulties faced in changing entrenched beliefs within a startup team, discussing the resistance encountered when trying to envision a failed future scenario. It highlights the importance of learning from mistakes, understanding varied perspectives in problem-solving, and the challenges of navigating product development and market distribution in startup ventures.

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