Trigger Strategy is now Tentacles Why your stakeholders will only ever know it when they see it
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Apr 20, 2021 Explore the clash between design ideals and client expectations, revealing the frustrations designers face during branding projects. Discover how understanding diverse stakeholder perspectives can enhance collaboration and practical implementation. Engage with a unique exercise that maps user experiences, capturing varied insights and fostering meaningful conversations. Delve into the impact of language on brand identity, emphasizing the importance of authentic dialogue. Finally, examine how foundational company culture shapes branding and the difficulties in initiating change.
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Designer Client Frustration
- A designer struggled with clients showing many contradictory app screens without clarity on brand goals.
- This illustrates common frustrations in aligning client expectations with proper design direction.
Brand Is Experience Not Design
- Brand is broadly the experience people have, not just colors or words.
- Designers must get stakeholders to make decisions and agree on what to say and how to say it.
Humans Aren't Rational Brand Describers
- Design and copy training assumes humans are perfectly rational and can articulate ideals.
- In reality, humans work comparatively and often cannot precisely describe what they want.