Why your stakeholders will only ever know it when they see it
Trigger Strategy is now Tentacles
00:00
The Ingrained Nature of Company Culture and Branding
This chapter examines how company culture and branding are established from the beginning, influenced heavily by founders. It highlights the challenges of altering this culture later, using Facebook as a case study to illustrate how initial actions can become entrenched in a company's identity.
Transcript
Play full episode
