Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Dec 31, 2022 • 57min
Fiona Green - Data is the key to winning - SPORTS GEEK REPLAY
SPORTS GEEK REPLAY (from 29 Jun 2021 - 304) Sean Callanan chats with the Winning With Data author Fiona Green discussing what part data will play in the recovery of the sports industry. Show notes - https://sportsgeekhq.com/podcast/fiona-green-winning-with-data/
Dec 30, 2022 • 48min
MLSE's Morgan Todd on how building partnerships that champions can leverage - SPORTS GEEK REPLAY
SPORTS GEEK GEEK REPLAY (from 27 Oct 2020 - 288) Sean Callanan chats with Morgan Todd from MLSE about sponsorship, activations and community partnerships. Show notes - https://sportsgeekhq.com/podcast/morgan-todd-mlse/
Dec 29, 2022 • 48min
Putting your fans first, why serving your fans is so important with Tanya Gallina - SPORTS GEEK REPLAY
SPORTS GEEK REPLAY (from 16 Apr 2018 - Ep 191) Tayna Gallina knows membership, having worked at multiple clubs in Melbourne. Now at Hawthorn she is constantly looking for ways to better connect with fans and deliver them an experience to deepen their ties to the Hawks. Show notes - https://sportsgeekhq.com/podcast/tanya-gallina-hawthorn-football-club/
Dec 28, 2022 • 43min
Stadiums, fans & technology - how they fit together with Al Guido - SPORTS GEEK REPLAY
SPORTS GEEK REPLAY (16 Apr 2018 - Ep 198) Sean catches up with Al Guido, President of San Francisco 49ers at the Levi's Stadium during the recent Sports Geek Trip. They chat about the 49ers' move to the new stadium, rolling out technology and Al's new venture, Elevate Sports Ventures. Show notes - https://sportsgeekhq.com/podcast/al-guido-san-francisco-49ers/
Dec 27, 2022 • 48min
Sports & Australia - long history, bright future with Kate Palmer - SPORTS GEEK REPLAY
SPORTS GEEK REPLAY (from 26 Nov 2018 - Ep 220) Sean Callanan chats with Sport Australia CEO Kate Palmer about her long career in Netball and how Sport Australia is helping Australians be more active and continue high levels of success on world stage. Show notes - https://sportsgeekhq.com/podcast/kate-palmer-sport-australia/
Dec 26, 2022 • 52min
Sports & Media - a view from the board with Marina Go - SPORTS GEEK REPLAY
SPORTS GEEK REPLAY (from 22 Oct 2019) Sean Callanan chats with author & executive director Marina Go about her career working in media and on boards in sports now as chair at Super Netball. Show notes - https://sportsgeekhq.com/podcast/marina-go-super-netball/
Dec 20, 2022 • 1h 12min
Australian Open - Growing media rights globally - Alfonso Medina, Tennis Australia
Tennis Australia's Alfonso Medina chats with Sean Callanan on how media rights landscape has changed, not only in dollar value but in how they are divided globally and amongst commercial partners. Show notes https://sportsgeekhq.com/podcast/alfonso-medina-tennis-australia
Dec 13, 2022 • 54min
Importance of sustainability in sports - Aileen McManamon, 5T Sports
Aileen McManamon from 5T Sports discusses the importance of sustainability in the sports industry and why it is a growing sponsorship segment for sports in this episode of Sports Geek. Show notes - https://sportsgeekhq.com/podcast/aileen-mcmanamon-5tsports
Dec 6, 2022 • 52min
Major events are BACK – Dustin Lockett – FIBA Women’s Basketball World Cup 2022
Dustin Lockett, experienced in running commercial for major sporting events, discusses his involvement in the FIBA Women's Basketball World Cup 2022. Topics include creating live events with intellectual properties like MasterChef, building relationships in event planning, commercial revenue and ticketing strategy, promoting the Women's World Cup, understanding rate cards and fan participation in the NFL, and the importance of participation programs in sports and fan development.
Nov 29, 2022 • 1h
Big game technology demands in college sports - David Payne, University of Oklahoma
Long-time sports technology executive David Payne chats about his role at Oklahoma University and how technology supports students, coaches and fans across multiple sports. Show notes - https://sportsgeekhq.com/podcast/david-payne-university-of-oklahoma/
