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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Major events are BACK – Dustin Lockett – FIBA Women’s Basketball World Cup 2022
Dec 6, 2022
52:11
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Dustin Lockett, experienced in running commercial for major sporting events, discusses his involvement in the FIBA Women's Basketball World Cup 2022. Topics include creating live events with intellectual properties like MasterChef, building relationships in event planning, commercial revenue and ticketing strategy, promoting the Women's World Cup, understanding rate cards and fan participation in the NFL, and the importance of participation programs in sports and fan development.
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Quick takeaways
- Social media platforms like Instagram and Facebook are crucial for ticket sales and promotion during major sports events.
- Attending sports events can create lasting memories and inspire individuals in unexpected ways.
Deep dives
The 1982 Commonwealth Games: A Memorable First Sports Event
Dustin Lockett shares his experience of attending the 1982 Commonwealth Games in Gold Coast, where he witnessed Raylene Boyle winning the 400 metres.
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