Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Major events are BACK – Dustin Lockett – FIBA Women’s Basketball World Cup 2022
Dec 6, 2022
Dustin Lockett, experienced in running commercial for major sporting events, discusses his involvement in the FIBA Women's Basketball World Cup 2022. Topics include creating live events with intellectual properties like MasterChef, building relationships in event planning, commercial revenue and ticketing strategy, promoting the Women's World Cup, understanding rate cards and fan participation in the NFL, and the importance of participation programs in sports and fan development.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
Creating Live Events and Leveraging Intellectual Properties
05:15 • 9min
Building Relationships and Adapting in Event Planning
14:35 • 21min
Commercial Revenue and Ticketing Strategy
35:42 • 6min
Overcoming Adversity and Promoting Women's World Cup
41:19 • 6min
Understanding Rate Cards and Fan Participation in the NFL
47:31 • 2min
The Importance of Participation Programs in Sports and Fan Development
49:55 • 2min