Major events are BACK – Dustin Lockett – FIBA Women’s Basketball World Cup 2022
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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Creating Live Events and Leveraging Intellectual Properties
This chapter discusses the speaker's experience in creating live events and leveraging intellectual properties (IP) such as MasterChef, Grand Designs, and X Factor. They discuss their role in convincing event producers to bring these brands into the live events space and mention launching MasterChef Live at its peak. The speaker also talks about the importance of brand recognition and integrating sponsors into the live experience.
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