The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books
Aug 11, 2014 • 13min
LinkedIn Mailbag
Send us a text On the podcast this week, Bill and Bryan take another great question from our folks over at our LinkedIn group. Linda has had a great career in sales. She recently changed jobs and wanted to get into sales at her new company, but the way they do things is not working for her. What can she do? Find on this episode.Tune in every Monday for episodes of The Advanced Selling Podcast!
Aug 4, 2014 • 12min
Pricing Part 2: Mechanics
Send us a text On this week's episode of the Advanced Selling Podcast, Bill and Bryan talk about part 2 of pricing. This week is all about the Mechanics. Pricing is one of the most important things to get right in the sales process.If you missed part 1 last week on the inner game be sure to go back and listen. Bryan even suggests listening to it first!Tune in every Monday for new episodes of the Advanced Selling Podcast!
Jul 28, 2014 • 15min
Pricing Part I: Inner Game
Send us a text On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a client inspired topic, Pricing. This is part 1 of a 2 part series. This week is all about the mentality side of pricing also know the Inner Game. Be sure to tune in next week to hear part 2 which is all about the Mechanics!
Jul 21, 2014 • 12min
Interview with Jay Mohr
Send us a text On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss an opportunity that Bill had to interview comedian, actor, writer, and radio host Jay Mohr. They talk about the fine line between egomania and high intent. During the interview Jay talks about how we are all show-off's and we have a desire to be the best.He has some great perspectives on success and life that you won't want to miss.Tune in every Monday for new episodes of the Advanced Selling Podcast!
Jul 14, 2014 • 16min
Sales Advice 101 - Musical Edition
Send us a text On this week's episode of the Advanced Selling Podcast, Bill and Bryan provide sales advice to an intern in a very unique way, all through SONG LYRICS. There are a lot of great songs that provide some very valuable sales lessons. You won't want to miss this episode. Also be sure to listen to the songs on the website!And as always, tune in every Monday for new episodes of the Advanced Selling Podcast!
Jul 7, 2014 • 18min
Being Novak Djokovic
Send us a text After a couple weeks apart, Bill and Bryan are finally back in the studio together. This week's topic is all about Novak Djokovic and his Wimbledon victory. He has a lot of great lessons that can applied to many different areas of the sales process. You won't want to miss out on this week's episode.Tune in every Monday for new episodes of the Advanced Selling Podcast!
Jun 30, 2014 • 12min
5 Things To Do Now!
Send us a text Bryan Neale is all alone this week on The Advanced Selling Podcast. His topic is, "The 5 Things To Do Now." Bryan is really good at pushing people to take the first step, whether it is on their dreams, careers, etc. And on this episode he assigns everyone 5 tasks to complete. "The first action is always the most important action" so you have to take the first step! Tune in every Monday for new episodes of the Advanced Selling Podcast!
Jun 23, 2014 • 12min
The Future Of Sales
Send us a text Bill is flying solo is this week's episode of The Advanced Selling Podcast. The topic this week is The Future of Sales. This was the title of a speech that Bill gave as part of a fundraiser to help benefit The Shepherd's Center of Hamilton County. He highlights three of his favorite points of the speech. These are all great pieces of advice to help grow your business into the future.Tune in every Monday for new episodes of The Advanced Selling Podcast!
Jun 16, 2014 • 15min
The Changing Role of the Sales Person
Send us a text In this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a recent interview that Bill had with Kristin Zhivago. Kristin is a revenue coach as well as an author. Bill and Kristin discussed the changing role of the sale person and the fact that a sales person is no longer a "pusher" but is more of a "collaborator." Kristin has some great ideas and you definitely don't want to miss this episode!Tune in every Monday for new episodes of the Advanced Selling Podcast!
Jun 10, 2014 • 18min
Being BOLD
Send us a text On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss an action that one of Bryan's clients decided to take. She acted as if she had "Nothing To Lose" at the close of the deal. Being bold can be a double-edged sword. Have you ever acted in this way? What were your results? What's Your BOLD?Tune in every Monday for new episodes of The Advanced Selling Podcast!
