

The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books

Mar 4, 2014 • 19min
Risky Behavior Is Your Best Friend In Sales
In this episode of the Advanced Selling Podcast, Bill and Bryan talk about risky behavior when it comes to the sales world. Sometimes we're presented with circumstances that require us to jump outside our comfort zone to close a deal or advance a sale. Unfortunately, we’ve always been taught to “avoid behavior" that can get us in trouble. But in our profession, risky behavior might just be the BEST behavior to engage in. They discuss some of the perceived risky behavior situations and how to navigate your actions to optimize your results. Tune in for more episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Feb 24, 2014 • 19min
LinkedIn Question & Answer
In this episode of the Advanced Selling Podcast, Bill and Bryan once again go to the LinkedIn group to address some frequently asked questions. Some of the topics they cover are the best introductory call techniques, advice for sales newbies, and how to address Linkedin invites (sending and receiving). We have had a lot of great discussion on our LinkedIn group, so if you have anything you would like addressed on the podcast be sure to subscribe to the Advanced Selling Podcast LinkedIn Group!Tune in every week for more episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Feb 17, 2014 • 16min
It's All About The Hustle
The topic on this week's Advanced Selling Podcast is all about "Hustle." No, not the dance move from the 70's, it's the work you put in to your sales. Bryan's uncle has a quote above his desk that reads "Wealth without work is a sin." This couldn't ring any truer. Tune in every week for more great episodes of The Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Feb 10, 2014 • 14min
Expert Positioning Detraction - Part #3
This week's podcast is Part 3 of our Expert Positioning series. The topic is detraction or what are the things we do that take away from coming across as expert. It all has to do with how we get in our own way or what we do to undo our expert persona. These are the things we want to unlearn or untrain from our habits. Tune in every week for more great sales tips on The Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Feb 3, 2014 • 18min
Expert Positioning Mechanics - Part #2
In this week's podcast, Bill and Bryan follow up on a topic that they started last week, Expert Positioning. In other words, how do you come off as an expert. Last week they discussed the inner game of Expert Positioning, this week it's all about the mechanics. What actions should you take to come off as an expert in your field. If you missed last week's episode, be sure to catch up. Tune in every week to the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Jan 30, 2014 • 2min
Hot Tip Thursday Episode #14 - Approval VS. Intent
In this episode of Hot Tip Thursday, Bill travels to Hollywood, home of the Movie/Music Awards. People in Hollywood are desperate for approval, are you the same way in your sales? It's time to ditch your desperate longing for approval for something that will really improve your process, HIGH INTENT.Join us every Thursday for more episodes of HOT TIP THURSDAY! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Jan 27, 2014 • 16min
Expert Positioning Mindset - Part #1
In part one of the two part series, Bill Caskey and Bryan Neale discuss what it takes to have an Expert Positioning Mindset. They discuss what the inner game/mental side of giving off an expert persona requires. The inner game is truly the most important part of coming off as an expert. If you want to be concieved as an expert, you don't want to miss this one.Tune in every week for new episodes of The Advanced Sellling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Jan 20, 2014 • 16min
LinkedIn Mailbag
In today's Advanced Selling Podcast, Bill Caskey and Bryan Neale give their answers to some of our LinkedIn group member's submitted questions. Some of the topics they address are the inner game of cold calling, CRM (customer relationship management) systems, and strategies for dealing with a distant prospect. If you have any questions you'd like addressed, contact us at the Advanced Selling Podcast LinkedIn Group today at Advancedsellingpodcast.com/linkedin Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Jan 16, 2014 • 2min
Hot Tip Thursday Episode #13 - If You Feel It, Say It.
In the thirteenth episode of Hot Tip Thursday, Bill urges you to go against what you've been told. Sometime your feelings can be a great indication of what's really going on. When you FEEL something it's best to get it out in the open and SAY it. If you implement this tip in your calls, you wil improve your communication with the prospect. Tune in every Thursday for More HOT TIPS! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

Jan 13, 2014 • 17min
What Does Your First Call Look Like?
In this Podcast, Bill Caksey and Bryan Neale discuss what makes a great intial phone call with the prospect. They give all of the essential components of a great first call, but it's up to you to implement them. Be sure to listen all the way to the end to hear a secret exercise to perfect your first call. Listen in every Monday for new episodes of The Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider