The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books
May 19, 2014 • 12min
When Do You Have Control?
On the podcast this week, Bill and Bryan address a call-in that they recieved regarding control. Everyone who has every sold anything in any industry has felt at one point or another that they are not in control. What have you done in that situation, what steps did you take to try and regain some ground? The truth is we are never in control, but what we do have control over is INFLUENCE.Tune in every Monday for more episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
May 12, 2014 • 15min
"Think It Over"
On this week's podcast, Bill and Bryan tackle a Linkedin Question regarding the tactics taught by David Sandler. Sandler used to teach that at the end of the sales call your prospect was only allowed one of two answers, yes or no, there isn't a "Think it over" option. Bill and Bryan take a step back and break down the sales process. You won't want to miss it!Tune in every Monday for new episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
May 5, 2014 • 13min
Plotting Your Product
On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss the concept of "Plotting Your Product." Every product has a place on a scale from Life and Death to Luxury. Where does your product lie? It is important to position your product but you also need to learn to change your positioning. Be sure to tune in every Monday for new episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
Apr 29, 2014 • 15min
Is the relationship with your sales team or sales manager a healthy one?
On this episode of the Advanced Selling Podcast, Bill and Bryan give out "free marriage therapy" for the salesperson/sales manager relationship. What makes for a healthy functional relationship? Typically it's a below average relationship, and both sides hold responsibility, so Bill and Bryan talk about getting that relationship above average and working better together. Tune in to more episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
Apr 22, 2014 • 17min
People Powered Brand: What causes a change in buyer behavior?
On this week's episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of "The People Powered Brand". Chris talks about what is it that causes a change in buyer behavior, and explain why "people" is the answer. Bill and Bryan then discuss some of the key points of Chris' ideas and how it relates to the end result of the sales process and training.Tune in for more episodes of the Advanced Selling Podcast Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
Apr 14, 2014 • 16min
Human Traits: How the sameness between people transcend country differences.
In this episode of the Advanced Selling Podcast, Bill and Bryan discuss the similarities in attitudes and expectations amongst buyers and sellers from region to region across the globe. Many people focus on how to deal with the differences, but Bill and Bryan take a refreshing look at the subject and explain how the sameness can transcend regional differences and country differences. Plus a big announcement on how YOU can be a client of Bill and Bryan's regardless of where you're listening to the show.Tune in for more episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
Apr 7, 2014 • 14min
Sales Tips for Pluckers Wing Bar
This week on the Advanced Selling Podcast, Bill and Bryan talk about Pluckers Wing Bar. How does this exactly translate to the usual sales tips that are commonly discussed? You're just going to have to listen to find out!Tune in for more episodes of the Advanced Selling Podcast. Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
Mar 31, 2014 • 20min
Achieving Peak Performance: How Do We Approach the Mentality of Success?
What is it that puts us in a state of mind where we can accomplish great things? Bill and Bryan consistently talk about how to get your mindset right and hot to make sure we think about embracing abundance. On this podcast, they discuss a few ways to get into a "mental flow" when it comes to thinking abundantly. From goal setting to the final solution with your client, Bill and Bryan explain how important your flow is in achieving success. Tune in for more episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
Mar 26, 2014 • 15min
Call Volume: Legitimate Concern or A Red Herring?
After some technical snafus, we're back with another episode of the Advanced Selling Podcast! One of the most popular questions in the sales world is "How important really is call volume?" Instead of asking that question, why not figure out what you're trying to accomplish. Are you just trying to get your call volume up? Or are you trying to accomplish sales and relationships? Bill and Bryan take this question and dive deeper into the actions that you should take and what behaviors you should focus on in order to really understand the end goal of your sales calls. Find out during this episode. Tune in for more episodes of the Advanced Selling Podcast Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
Mar 10, 2014 • 19min
Success is All About Commitment (Is It Confidence or Commitment?)
How does commitment compare to confidence? We hear so much about how we must have "confidence" to be successful, don't we? But in this episode, Bill and Bryan talk about the differences and what it means to be truly "committed." In previous conversations, Bill and Bryan talked about where commitment fits into your sales process and offer ideas on how to improve your relationship with "commitment." How committed are you to your own profession -- and yourself? Find out during this episode! Tune in for more episodes of the Advanced Selling Podcast! Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider
