

The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books

Aug 27, 2018 • 19min
#513: You've Lost The Business. Now What?
Send us a text How do you win back business when you lose it? On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale give you some tips on what you can do the instant you lose a sale or an account leaves you. This is a listener mailbag question from Aaron in Colorado who had this exact thing happened where he was in charge of all business development, but out of the loop on client success and bad things started to happen. Now it's up to him to go back and re-persuade people to do business with him. If you want your question answered on the podcast, send us a voice memo to listener@advancedsellingpodcast.com! ========================================= Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin. ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Aug 20, 2018 • 18min
#512: How To Turn Podcast Listening Into Income
Send us a text In this episode, Bill Caskey and Bryan Neale take an email from a listener who has refined the art form of taking podcast content and turning it into usable mechanics to help him grow his income. So the guys set off on a journey and give you seven ways that you can listen to podcasts, The Advanced Selling Podcast, or others, in a way that helps you implement some of the ideas that you hear. One of the tips was, email the podcast host with a question, so this offer stands. Send your question to listener@advancedsellingpodcast.com and we will answer it on an upcoming episode. ========================================= Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin. ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Aug 13, 2018 • 18min
#511: Are You Ready For Your Next Big Thing?
Send us a text In this episode of The Advanced Selling Podcast, Bill and Bryan take a listener question from a police officer who is interested in getting into sales. The guys break down his question a little further and say, "are you ready for your next opportunity?" Whether it's sales to customer success, or sales to sales manager, or any number of other progressions, are you ready? The guys give him some ideas on how to think about it, and some tips on what to do to prepare. They would love to hear your thoughts on this topic, or if you have a question, please send us a voice memo to listener@advancedsellingpodcast.com. ========================================= Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Aug 6, 2018 • 22min
#510: Overcoming "Passivity" in the Sales Process
Send us a text Are you to passive or too aggressive? How you get right in the middle? In almost every sales process there is, "Controlled tension." This happens when there is stress around who's controlling the process, you or the prospect. The reason you should be in control is because you have the solution, but the prospect thinks they should be in control because they have the money. This control tension gives way to the question of, "how assertive should you be in guiding the prospect through the prospect?" In this episode, Bill and Bryan talk about "Passivity" both from a mindset standpoint and a tactical standpoint. ========================================= Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jul 30, 2018 • 16min
#509: Are You Sharing Your Perspective With Your Customers?
Send us a text Think about how many prospects you've called on. Think about how many mistakes you've seen people make when they buy your product or your service. Think about how many questions you've been asked by interested prospects. The fact is, you have enormous perspective on the industry you are in, yet I bet you, you don't use it very well. In this episode of The Advanced Selling Podcast, Bill and Bryan discuss the notion of sharing your perspective with your prospects so that they can become a more educated and sophisticated buyer. Yes, they may buy from you or they may not, but you are doing your job by helping them make a better decision. Have a sales question? Send us an email at listener@advancesellingpodcast and we'll get it on the air. Make it a voice memo question and you'll be even more famous! ========================================= Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jul 23, 2018 • 18min
#508: The Best Sales Advice Ever
Send us a text In their sales training businesses, Bill and Bryan are both often asked the question, "what is the best sales advice you can give me?" This is usually a pretty difficult question because no one answer will fit every situation. And, with so many different sales methodologies out there, how can you know what's best? On this week's episode of The Advanced Selling Podcast, they guys decided to step up to the challenge and put together their lists of the best advice they've either ever gotten or ever given. If you have a sales question you want answered, send us a voice recorded message to listener@advancedsellingpodcast.com and we'll answer it on an upcoming episode! ========================================= Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jul 16, 2018 • 15min
#507: What To Do When the Middleman Says No
Send us a text In this episode of the Advanced Selling Podcast, Bill and Bryan take a listener question from Lauren, who asks how she can navigate the sales process better if she is not the low bid. She also asks how to handle the "middleman" in the process who will not let her get to the end user. The guys had some attitudinal and philosophical issues about how she was thinking about it, but they also gave her some thoughts on how she can remedy this difficult situation. ========================================= Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

24 snips
Jul 9, 2018 • 16min
#506: How To Build Your Own Sales Methodology
Discover the secrets to crafting your unique sales methodology! The hosts discuss the importance of personal involvement in developing a sales philosophy, humorously tackling traditional training pitfalls. Customer-centric strategies take center stage as they stress the need for personalized prospecting and utilizing social media for lead generation. They highlight that traditional methods often fall short, advocating for individualized approaches that align with personal vision and adaptability, ensuring you are seen as a valuable resource.

6 snips
Jul 2, 2018 • 19min
#505: Which Sales Methodology is the Best?
The discussion kicks off with a quirky comparison between carnival games and sales techniques, emphasizing customer experience. It probes the effectiveness of various sales methodologies, questioning if a system is even necessary. Listeners are invited to reflect on historical approaches like Solution Selling and Spin Selling. The speakers advocate for a flexible sales philosophy that adapts to both sellers and buyers. Critiques of popular methods highlight the importance of personal value, urging a custom-tailored approach to sales.

Jun 25, 2018 • 26min
#504: What are you really motivated by?
Send us a text In this episode of The Advanced Selling Podcast, veteran sales trainers and podcast hosts Bill Caskey and Bryan Neale discuss a question that came in that has rarely been discussed on the podcast, "How Can I Motivate My Team?" The guys walk through several different areas of motivation that can either inspire or hold back your sales team. For you sales leader listeners this is a good opportunity for you to think about your team in a slightly different way and what truly motivates them. If you're interested in getting some more information about how you can assess your team's motivational tendencies, send us an email to Listener@Advancedsellingpodcast.com with the word feedback in the subject line and we'll get in touch! ========================================= Learn more about how to improve your personal brand with our Personal Brand Makeover Course www.personalbrandmakeovercourse.com Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider


