

The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books

Feb 6, 2023 • 19min
#736: Metamorphosis of the Salesperson
Do you think the salesperson's reputation has regressed, and it's all about the numbers? The idea for this episode was inspired by Anthony Iannarino in one of his recent blog posts. https://www.thesalesblog.com/newsletter The guys discuss what they are seeing in the sales profession, and they give you some ways that you can focus more on the customer and their needs. It just might make you a better sales professional. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Jan 30, 2023 • 20min
#735: Feeling the Pressure of Layoffs?
We are seeing it more and more in every news outlet. Are all the recent layoffs making you nervous, or are you safe? In this episode, Bryan and Bill address the increasing amount of layoffs in most industries. They also give you some things you can do as a sales professional to try and ensure you don't get blindsided by a layoff. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Jan 23, 2023 • 17min
#734: Rethinking Your Resolutions
It's about that time in January when most people fail at accomplishing their New Year's resolutions. In this episode, Bryan and Bill discuss rethinking your resolutions and creating more meaningful goals. If you've failed, don't worry; you're not alone. And hopefully, this episode will help you create better resolutions you can accomplish! Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Jan 16, 2023 • 18min
#733: Is the Selling Game Rigged?
Welcome back ASP listeners! We are so excited to be back and recording for 2023. In this episode, Bill and Bryan discuss whether they believe the selling game is rigged against the salesperson. This answer can vary depending on who you ask. The guys have an interesting take that you won't want to miss. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Dec 19, 2022 • 19min
#732: How Ready Are You?
As we connect with new prospects or work on new deals, have you ever asked yourself, "how ready am I to meet with them?" As a sales professional, one important thing to do is assess your comfort level when meeting with decision-makers at different levels. In this episode, Bill and Bryan will help you mentally prepare yourself and hopefully increase your readiness! Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Dec 12, 2022 • 18min
#731: Is Fear Holding You Back?
In this episode, the guys discuss a diagram that Bill recently created. He argues that everyone falls into one of three categories. Where do you fall in this diagram? Is fear holding you back from reaching the next rung? Listen now to find out how you can take the leap and overcome your fear! Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Dec 5, 2022 • 19min
#730: Selling to Millennial Buyers
In this episode, Bill and Bryan take a listener question from the LinkedIn Group. The question is on selling to millennial b2b buyers and how they handle the buying process differently than generations before. The guys give some personal experience they've had with millenial buyers. They also give some tips on how to update your approach to become more modern. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Nov 28, 2022 • 19min
#729: Finding Your Motivation
During this time of year, it can be easy to lose motivation. Not to mention other not-so-positive things going on around us, they can compound that feeling. But we don't think you should give in. In this episode, Bill and Bryan give you some practices that you can do to find your motivation and start next year strong. Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Nov 21, 2022 • 15min
#728: Bill's Mystery Topic
In this episode of the Advanced Selling Podcast, Bill gives Bryan a mystery topic, and he has no clue what's coming. The topic is based on an idea that Bill heard recently, "as a salesperson, what would you do if you couldn't make outbound calls?" Tune in now to find out what Bryan comes up with! Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Nov 14, 2022 • 19min
#727: How Can We Plan Differently?
Well, the time is now to start planning out your 2023 Business Plan. Will you keep doing the same thing over and over? In that last episode, we discussed how to rethink your thinking. In this episode, we'll talk about how to rethink your planning. We want 2023 to be a banner year for your business. But that's going to require a completely different plan than before. We'll tell you how! Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================