Hey Psyche, how do I?

One of the ways in which customers have evolved how they buy, is through social platforms such as LinkedIn. Now more than ever, they can gain an insight into you and your business, even before you realise it. So the question is, what kind of first impression does your LinkedIn profile page create?  In today's Not Another Sales Tip I give you 3 things to do with your profile that instantly improve your potential at generating business from customers reading through it. 

When it comes to your existing customers, growing relationships is an important element to strengthening the trust and loyalty from the customer. Energy can sometimes be used up on attracting new customers, whilst existing ones feel wowed initially, then over time, feel like they're better served elsewhere. So how do you continue that momentum with existing customers to grow your relationships with them, leading to continued opportunities and referrals.  This week's episode of Not Another Sales Podcast features Author of "The Sales Development Playbook," CEO of The Bridge Group, Inc. and Inside Sales Evangelist Trish Bertuzzi. Trish and I are speaking about the traits required to be effective at building trust with your customers. We'll go through the outcomes of doing so, what you should avoid and how you can develop your ability at building relationships.

As part of a side series, welcome to Not Another Sales Tip - I've been regularly sharing content through LinkedIn on short tips you can apply straight away. So here's the first in this new series that will be released every Friday in a bite sized format, enjoy! Today is all about 3 things you can do right now when networking online to help become more intentional, engaging and memorable with your audience and community. 

What's the one consistent element in any sale that's ever present? It's "change". People buy because they either want to relieve pain or achieve gain, either way they're buying because they want to achieve a change. Your role as the person selling to them is to understand where they're at and where they want to be. But how do you identify this and then how do you position the concept of change, which even customer's know they may need it, can scare them.  In this week's episode of Not Another Sales Podcast I'm joined by Author of GAP Selling, CEO of A Sales Guy, Forbes contributor & Keynote Speaker Keenan. Keenan and I are talking about understanding and positioning change within the world of sales. We're discussing what can be overlooked or misunderstood when doing this, how to make customer's feel more comfortable with it and a tonne of tips to help you sell this concept of change with confidence in every conversation. If you want some great practical tips to enable you in selling effectively then tune in!

Change is a common occurrence in our everyday life, yet as humans we can fear and dread it so much! Whether it's career, diet or hobbies, we tend to focus on the actions and skills that we need to change; not the most important place to start, our mindset.    Considering the advancements around us in technology,our minds are lagging behind and still stuck in a prehistoric state. So why is this the case and how can we begin to make intentional change in our life, through the way that we think? This week I'm joined by Transformation Coach, CEO & Author of Change your Mindset Change Your Life, with appearances on shows such as Impact Theory, Garrain Jones.  Garrain will be sharing his life changing story of how shifting his mindset has changed his life, whilst also discussing how you can begin to make the changes in how you think. If you hearing the slight scratchyness in this episode, that's Garrain showing his passion when he's talking, so you'll get a sense of that! Be sure to tune in if you want to be inspired and equipped to make effective change within your life!

To monetise and grow your passion, you need to build an audience for it; get others to buy into your passion. You need to be able to translate this in a way that means something to those people. Along with this, you may have the desire and goals to start living your passion full time; you love what you do and know to take it to the next level you need to dedicate more time to it. You'll have a number of thoughts and feelings that will be going on, so how to do you make the jump to committing to your passion 24/7?  In this final episode of the Passion series I'm joined by Mark Bryant & Rob Smith, Founders of @Mobfit.uk a workplace wellness consultancy, Tom Henson - Founder of @tomsbigeats; food, fitness and travel page with over 150k followers and Craig Sullivan, a property developer and MD of Student House Gillingham @property_apprentice. They'll be talking you through tips on how you translate your passion to your audience and potential customers. Along with this, what you need to think about before taking your passion into a full time business.

So you have a passion in your life and you now want to start building it as a business in some form. However you still need to be working initially on your 9-5 job, so how does someone begin to build and grow their passion whilst working their 9-5.  In this episode I'm joined by Nodreen Kiwanuka, Vlogger and Founder of Style With Substance @swsblog, Craig Sullivan, a property developer and MD of Student House Gillingham @property_apprentice, Mark Bryant & Rob Smith, Founders of @Mobfit.uk a workplace wellness consultancy and Tom Henson - Founder of @tomsbigeats; food, fitness and travel page with over 150k followers.  They'll be sharing their own stories of how they've built and developed their passion around their 9-5, what to be mindful of and tips on how you can do the same. 

We're inundated with so much content, information and advice growing up about what we should do for work, what we should value, but how do we really find something we enjoy. Something that lights the fire within us. What happens if we're just stumbling through life and looking for more meaning. How do we find something we care about, whether it be something we want to do for a living or just as a hobby.  In this episode I'm joined by Mark Bryant & Rob Smith, Founders of @Mobfit.uk a workplace wellness consultancy, Craig Sullivan, a property developer and MD of Student House Gillingham @property_apprentice and myself! We'll be sharing stories and insights on how you can discover your passion and what it may look like, so tune in!

When we think about connecting with people, building relationships both online and offline, we think about what we are going to say and ask, but not so much on how we listen to them. A case can be made that listening is taken for granted sometimes, it's not something were taught, yet when we are able to use it effectively, can greatly improve our performance in the world of sales, management and general day to day life.  This week I'm joined by Founder of The Sound Agency, 5 times TED speaker (with over 40 million views) and Author of How to be Heard, Julian Treasure. Julian and I will be discussing why the most effective way to connect with someone is to consciously listen to them. Julian will share what is meant by conscious listening, how it can help in the way you sell to customers and engage with your community. Julian will also share some great tips on how you can improve your conscious listening to enhance every aspect of your life. If you want to raise and increase your understanding of how you can effectively listen to help you within your everyday life and business, then tune in. 

The world of sales is an ever changing beast. The way in which customer's buy has evolved, even in the last 12 months and looks to continue that way into the upcoming year. A big growth area not just in sales, but society, has been social media, which has seen the way we consume, buy and sell evolve. To stay ahead of the curve we need to adapt and embrace these advancements in social media, but when it comes to social selling, it's far more than what you may first think, and something that will elevate you, if you're able to utilise it.  This week's guest on Not Another Sales Podcast is Social Selling Expert, CEO of The Daily Sales Page (which has over 350k subscribers) and Speaker Daniel Disney. Daniel and I discuss what the misconceptions of social selling are, why it's important to build into your sales approach, what to avoid when doing so and some great tips on how to implement it straight away, whether you're a beginner or looking to advance your social selling. If you want to start the year with the insights needed to social selling with impact, then tune in!