Hey Psyche, how do I? #35 Selling The Concept of Change ft. Keenan aka A Sales Guy
What's the one consistent element in any sale that's ever present? It's "change". People buy because they either want to relieve pain or achieve gain, either way they're buying because they want to achieve a change. Your role as the person selling to them is to understand where they're at and where they want to be. But how do you identify this and then how do you position the concept of change, which even customer's know they may need it, can scare them.
In this week's episode of Not Another Sales Podcast I'm joined by Author of GAP Selling, CEO of A Sales Guy, Forbes contributor & Keynote Speaker Keenan.
Keenan and I are talking about understanding and positioning change within the world of sales. We're discussing what can be overlooked or misunderstood when doing this, how to make customer's feel more comfortable with it and a tonne of tips to help you sell this concept of change with confidence in every conversation. If you want some great practical tips to enable you in selling effectively then tune in!