Product Led Growth Leaders

Your host, Thomas Watkins, talks with the VP of Product of Dealfront, Vincent Jong. Vincent emphasized the importance of a fundamental mindset shift when moving from a sales-led approach to a product-led approach. In a sales-led company, product usage data often exists but is not integrated into the go-to-market strategy. In contrast, a product-led approach places product usage data at the core of decision-making processes.To integrate product usage data, ensure that it's not siloed but actively used to inform marketing, sales, and product development strategies. Adopting a customer-centric approach involves shifting the focus from pushing sales to understanding and enhancing the customer experience through the product.Learn more about Vincent's work HERE.Connect with Vincent on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Founder and CEO of Simplero, Calvin Correli. Calvin shares insights on the intersection of spirituality and entrepreneurship, emphasizing the importance of aligning business with one's life purpose. He discusses his journey from a software developer to creating an integrated platform for courses and coaching, driven by a spiritual realization. Calvin highlights the significance of intimacy and avoiding burnout in business. He also touches on the evolution of spiritual awareness in entrepreneurship and the need for community and connection.Learn more about Calvin's work HERE.Connect with Calvin on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Director of Growth Marketing at Prefect Technologies, Sarah Bedell. Perfect Technologies is a workflow orchestration tool designed to help technical teams manage their code more efficiently. Sarah highlights the importance of open-source products in the developer tooling space, noting that open-source can significantly enhance product adoption and community engagement.A growth team's primary goal is to drive product signups and generate leads for sales. Sarah emphasizes the importance of data in achieving these goals efficiently. Growth teams must leverage data to inform their strategies and decisions, involving close collaboration with data teams to understand user behavior and identify growth opportunities. They should focus on key metrics related to acquisition, activation, and monetization, as these metrics provide a clear picture of the product's performance and areas for improvement.Learn more about Sarah's work HERE.Connect with Sarah on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Executive Chairman of TrialKey, Saurabh Jain. Saurabh Jain's career trajectory is a testament to the power of diverse experiences. Starting as a software engineer, he founded a tech startup that he later sold to Telstra, Australia's equivalent of AT&T. His journey took an unexpected turn into sales, where he spent a decade before returning to the technical side of his career. This blend of technical and market-facing roles uniquely positioned him to bridge the gap between product development and sales.Learn more about Saurabh's work HERE.Connect with Saurabh on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean, an experienced entrepreneur and sales CEO, shared his deep understanding of outsourcing, the critical nature of product-market fit, and the nuances of different service providers. Outsourcing can be both beneficial and challenging for many companies. While it offers cost savings and access to specialized skills, it also presents its own set of difficulties.One major issue is the lack of time. Companies often rush into outsourcing without thoroughly vetting potential service providers, leading to suboptimal partnerships and project delays. Another problem is insufficient data. Without adequate information on service providers, companies may make uninformed decisions, resulting in mismatched expectations and poor outcomes. Additionally, improper processes can lead to communication breakdowns and project mismanagement.To overcome these challenges, Sean emphasized the importance of a thorough vetting process. Outsourced AI employs a multi-step approach to ensure the right fit between companies and service providers. This includes data scraping to collect extensive information on potential service providers, validation through interviews to verify the accuracy of the data and assess the providers' capabilities, and cultural fit assessment to ensure alignment with the client's values and working style.Learn more about Sean's work HERE.Connect with Sean on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Executive Chairperson of Winning by Design, Dave Boyce. Dave highlights the rapid evolution of the PLG landscape. Despite its significant impact on the industry, there is still a considerable gap in understanding and documentation of PLG strategies. This gap presents an opportunity for companies to gain a competitive edge by adopting and mastering PLG principles.PLG helps reduce the escalating costs of acquiring and retaining revenue by automating and streamlining processes traditionally handled by humans. By focusing on the user experience, PLG fosters a deeper connection with customers, leading to higher satisfaction and loyalty. Additionally, PLG enables companies to scale their growth efforts more efficiently by leveraging the product to drive user acquisition and engagement.Dave predicts that the adoption of PLG will grow exponentially as companies recognize its efficiency and effectiveness in revenue generation and customer engagement. The shift towards self-service experiences in both personal and business contexts will drive this growth, as products become seamlessly integrated into users' workflows.Learn more about Dave's work HERE.Connect with Dave on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Distinguished VP of Gartner, David Yockelson. David defines PLG as a strategy that emphasizes the product as the primary driver of customer acquisition, expansion, and retention. However, he clarifies that PLG is not solely about self-serve models. Instead, it often involves a hybrid approach that integrates product-led tactics with traditional sales and marketing efforts, especially in B2B contexts where deals are larger and audiences more complex.Learn more about David's work HERE.Connect with David on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Co-Founder and CEO of CPV One, Julia Draghici. Julia's companies, CPV One and CPV Labs are ad-tracking platforms designed for performance marketers. These platforms help users track, optimize, and test their marketing campaigns, providing a comprehensive view of their marketing efforts. CPV Labs is a self-hosted solution where users need a server hosting provider to install the software, while CPV One is a cloud-hosted solution where the hosting is managed by the company, offering the same tracking capabilities but with added convenience.Julia's insights into product-led growth and the development of CPV One and CPV Labs offer valuable lessons for any business looking to implement PLG strategies. By focusing on user-centric design, comprehensive onboarding, and maintaining a balance between features and usability, businesses can create products that drive growth and customer satisfaction.Learn more about Julia's work HERE.Connect with Julia on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Head of Growth of Zuora, Dana Yobst. Dana emphasizes that the growth department is a unique entity that sits at the intersection of product, marketing, and sales. This department is crucial for driving a go-to-market motion that effectively combines these three groups. Product Management focuses on understanding the market and customers to build successful trials and products. Marketing generates leads and creates awareness about the product. Sales converts leads into paying customers.Dana elaborates on the various growth motions in the B2B space, ranging from self-service product-led growth to pure sales-led approaches. She highlights the importance of incorporating product management and marketing to cater to different personas within the B2B sales cycle. The key growth motions include Self-Service Product-Led Growth, where users can sign up and start using the product without any sales intervention; Sales-Led Growth, a traditional approach where the sales team drives the customer acquisition process; and a Hybrid Approach, which combines elements of both self-service and sales-led growth to cater to different user personas.Dana points out the potential friction between sales and marketing, which often stems from misaligned goals and communication gaps. To bridge this gap, she suggests aligning goals to ensure that both sales and marketing teams have shared objectives and KPIs. Regular communication should be fostered to discuss lead quality and conversion strategies. Collaborative tools that provide visibility into the entire customer journey, from lead generation to conversion, should be utilized.Learn more about Dana's work HERE.Connect with Dana on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Your host, Thomas Watkins, talks with the Fractional CPO, Automation Champion in AI enablement, and Product-led Growth, Jason Dadah. Jason brings a unique perspective to the table, having served as a chief product officer at Gate List, a mortgage AI company, and as a product owner at various companies. His journey through the startup landscape and his focus on SMB growth strategy has equipped him with invaluable knowledge.Jason emphasized that taking the time to thoroughly contemplate the company, product, and industry is essential for building credibility and trust with your team, stakeholders, and customers. He shared practical methods for engaging in this intellectual exercise, such as creating mind maps and actively seeking feedback from colleagues and executives.Connect with Jason on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.