Your host, Thomas Watkins, talks with the VP of Product of Dealfront, Vincent Jong. Vincent emphasized the importance of a fundamental mindset shift when moving from a sales-led approach to a product-led approach. In a sales-led company, product usage data often exists but is not integrated into the go-to-market strategy. In contrast, a product-led approach places product usage data at the core of decision-making processes.
To integrate product usage data, ensure that it's not siloed but actively used to inform marketing, sales, and product development strategies. Adopting a customer-centric approach involves shifting the focus from pushing sales to understanding and enhancing the customer experience through the product.
Learn more about Vincent's work HERE.
Connect with Vincent on LinkedIn HERE.
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Learn more about Thomas's work at 3Leaf HERE.
Product Led Growth Leaders