Product Led Growth Leaders

Thomas Watkins
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Aug 15, 2024 • 23min

38 - Personalization at Scale: Using AI to Enhance Sales Engagement with xiQ's Usman Sheikh

Your host, Thomas Watkins, talks with the Founder and CEO of xiQ, Usman Sheikh. xiQ is an AI-powered platform for B2B sales and marketing. Usman explains how xiQ integrates AI with behavioral science and psychology to create personalized sales communications. The platform leverages data about individuals and companies to help salespeople craft tailored emails and call scripts. Usman discusses the company's innovative culture, team structure, and product-led growth strategy. Usman emphasizes the transformative potential of their technology and encourages listeners to try out xiQ to enhance their sales effectiveness.Learn more about Usman's work HERE.Connect with Usman on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Aug 13, 2024 • 30min

37 - Accessibility Revolution: Transforming Products for Everyone with Meryl Evans

Your host, Thomas Watkins, talks with the CEO, Professional Speaker, Trainer, Global Accessibility Consultant, and Digital Marketing Consultant, Meryl Evans. Meryl is a deaf influencer and educator. She discusses the significance of accessibility and inclusive marketing. Meryl, who uses a cochlear implant and captions, shares her expertise on how businesses can enhance their products and marketing strategies to be more inclusive. She emphasizes the importance of understanding diverse abilities, the business benefits of accessibility, and the need for a cultural shift toward inclusivity. The discussion also covers success stories, the value of hiring people with disabilities, and the role of AI in accessibility.Learn more about Meryl's work HERE.Connect with Meryl on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Aug 8, 2024 • 25min

36 - The Best Strategies for Converting Free Users into Paying Customer with inLinks' Dixon Jones

Your host, Thomas Watkins, talks with the CEO of inLinks, Dixon Jones. Dixon discusses his professional journey, the evolution of InLinks, and the strategic use of the freemium model in SaaS. Dixon explains InLinks' entity-based SEO approach, which focuses on understanding the context of terms rather than just keywords. He discusses how InLinks helps users improve internal linking and SEO through a knowledge graph. Dixon also highlights the importance of user feedback in refining products and adapting sales strategies to meet diverse customer needs.Learn more about Dixon's work HERE.Connect with Dixon on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Aug 6, 2024 • 25min

35 - Franchising 2.0: How AI is Revolutionizing Franchise Development with Sales Chatz' David Stein and Kylon Gustin

Your host, Thomas Watkins, talks with the CEO and Co-Founder of Sales Chatz, David Stein, and the CTO and Co-Founder of Sales Chatz, Kylon Gustin. David and Kylon discuss their innovative use of artificial intelligence (AI) in digital marketing for franchise brands. They explore the unique challenges of franchise marketing, emphasizing the importance of franchise development and recruitment. Sales Chatz's AI-driven platform, iAds, enhances targeting efficiency and ROI for franchisors and franchisees. The episode concludes with plans for future collaboration, reflecting a shared commitment to leveraging technology for growth and innovation in the franchising industry.Learn more about David and Kylon's work HERE.Connect with David and Kylon on LinkedIn HERE and HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Aug 5, 2024 • 23min

34 - Transformational Roadmaps: Your Guide to Effective Product Development with Product Blocks' Piotr Kacala

Your host, Thomas Watkins, talks with the CTO at Displate, Product Coach, and Product Leader of Product Blocks, Piotr Kacala. Piotr Kacala is a seasoned web development and software engineering expert. Piotr, formerly the CTO of a European marketplace for metal posters, now advises tech companies and champion teams to apologize. Piotr centers on creating effective product engineering teams, viewing them as profit centers, and fostering cultural and strategic changes for innovation. Piotr shares insights on agile practices, strategic involvement, and the importance of internal capabilities. Learn more about Piotr's work HERE.Connect with Piotr on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Aug 1, 2024 • 24min

33 - Unlocking Restaurant Success: The Power of Data in Pricing and Promotions with JUICER's Ashwin Kamlani

Your host, Thomas Watkins, talks with the Co-Founder and CEO of JUICER, Ashwin Kamlani. Ashwin discusses his background in e-commerce and the challenges the restaurant industry faces in adopting technology. He explains how JUICER helps restaurants with data-driven solutions to optimize pricing and profitability. Ashwin covers the impact of COVID-19 on this sector, the complexities of digital channels, and JUICER's competitive intelligence tools. Ashwin also shares JUICER's future plans, including offering free competitive intelligence solutions to support smaller restaurants in their digital transformation.Learn more about Ashwin's work HERE.Connect with Ashwin on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Jul 30, 2024 • 26min

32 - Revolutionizing Payments: Changing the Game for Software Companies with Tilled's Caleb Avery

Your host, Thomas Watkins, talks with the Founder and CEO of Tilled, Caleb Avery. Caleb shares his extensive background in financial services and the journey that led to founding Tilled, a company that helps SaaS businesses monetize credit card transactions. The discussion covers the challenges vertical software companies face in payment processing and how Tilled's innovative solutions streamline this process. Caleb highlights the importance of customer feedback, the potential of "tap to phone" technology, and Tilled's strategy of white-labeling their platform to expand reach.Learn more about Caleb's work HERE.Connect with Caleb on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Jul 25, 2024 • 33min

31 - Leveraging Venture-Driven Growth and Removing Barriers to Scale with Apollo 21's Danny Nathan

Your host, Thomas Watkins, talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny shares insights on fostering innovation within organizations, emphasizing the need for dedicated resources and a collaborative culture. He discusses Apollo 21's approach, which combines product design, venture building, and management consulting to help companies overcome barriers to innovation. Key themes include the importance of C-suite buy-in, avoiding "innovation theater," and navigating economic challenges. Danny also highlights the role of emerging technologies like AI and the necessity of aligning incentives between service providers and clients.Learn more about Danny's work HERE.Connect with Danny on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Jul 23, 2024 • 34min

30 - The Power of Agile: Transforming Product Management and Technical Support with DISA Global Solutions' Sharlene Cooper

Your host, Thomas Watkins, talks with the Sr. Director of Products at DISA Global Solutions, Sharlene Cooper. Sharlene discusses her journey into product management, emphasizing the importance of agile methodologies and building strong teams. She shares insights on transitioning to agile practices, overcoming initial resistance, and fostering a collaborative culture. Sharlene also highlights the significance of continuous learning, certifications, and empowering women in technology. Learn more about Sharlene's work HERE.Connect with Sharlene on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.
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Jul 18, 2024 • 27min

29 - Navigating the Evolving Dynamics of Digital Marketing with Kalicube's Jason Barnard

Your host, Thomas Watkins, talks with the CEO and Founder of Kalicube, Jason Barnard. Jason discusses the evolving landscape of digital marketing, and provides a wealth of insights into the importance of productizing services, understanding Google's algorithms, and the strategic approaches necessary for effective digital marketing. Jason emphasized a significant shift in Google's algorithms from "strings to things." This change means that Google is moving away from merely matching keywords (strings) to understanding the actual entities (things) those keywords represent. This evolution has profound implications for search engine optimization Learn more about Jason's work HERE.Connect with Jason on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

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