

Product Led Growth Leaders
Thomas Watkins
In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry.
Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are exchanged, challenges are shared, and strategies for success are uncovered.
Join us as we explore the journey of product-led growth and inspire a new wave of innovation in the software industry.
Think you'd be a great guest on the show? Apply at https://go.3leaf.consulting/podcast-guest-home-page.
Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are exchanged, challenges are shared, and strategies for success are uncovered.
Join us as we explore the journey of product-led growth and inspire a new wave of innovation in the software industry.
Think you'd be a great guest on the show? Apply at https://go.3leaf.consulting/podcast-guest-home-page.
Episodes
Mentioned books

Aug 22, 2024 • 40min
40 - Bridging the Tech Gap: How AI Can Transform Traditional Industries with Ahmed Khan
Your host, Thomas Watkins, talks with the CTO, Sr. Manager, Lead, and Mobile Architect, Ahmed Khan. Ahmed discusses the evolving landscape of AI, particularly generative AI, and its impact on startups. He highlights the diverse perceptions of AI, the technological advancements that have enabled generative AI, and the challenges and opportunities it presents. The conversation delves into building AI models, the critical role of data, and the distinction between AI and traditional software development. Ahmed also emphasizes the importance of bridging the knowledge gap between technologists and industry experts.Learn more about Ahmed's work HERE.Connect with Ahmed on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Aug 20, 2024 • 28min
39 - Sound Therapy: The Future of Mental Health and Personal Development with Steve Ardire
Your host, Thomas Watkins, talks with the AI Startup Advisor, Steve Ardire. Steve discusses his work with Omega Human, a startup using neuromodulation through sound frequencies for personal growth and spiritual development. He explains the challenges of identifying successful startups, the importance of clinical validation, and the potential of software as a medical device. Steve highlights Omega Human's personalized audio experiences and their impact on mental health and wellness, emphasizing the transformative potential of their innovative approach.Learn more about Steve's work HERE.Connect with Steve on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Aug 15, 2024 • 23min
38 - Personalization at Scale: Using AI to Enhance Sales Engagement with xiQ's Usman Sheikh
Your host, Thomas Watkins, talks with the Founder and CEO of xiQ, Usman Sheikh. xiQ is an AI-powered platform for B2B sales and marketing. Usman explains how xiQ integrates AI with behavioral science and psychology to create personalized sales communications. The platform leverages data about individuals and companies to help salespeople craft tailored emails and call scripts. Usman discusses the company's innovative culture, team structure, and product-led growth strategy. Usman emphasizes the transformative potential of their technology and encourages listeners to try out xiQ to enhance their sales effectiveness.Learn more about Usman's work HERE.Connect with Usman on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Aug 13, 2024 • 30min
37 - Accessibility Revolution: Transforming Products for Everyone with Meryl Evans
Your host, Thomas Watkins, talks with the CEO, Professional Speaker, Trainer, Global Accessibility Consultant, and Digital Marketing Consultant, Meryl Evans. Meryl is a deaf influencer and educator. She discusses the significance of accessibility and inclusive marketing. Meryl, who uses a cochlear implant and captions, shares her expertise on how businesses can enhance their products and marketing strategies to be more inclusive. She emphasizes the importance of understanding diverse abilities, the business benefits of accessibility, and the need for a cultural shift toward inclusivity. The discussion also covers success stories, the value of hiring people with disabilities, and the role of AI in accessibility.Learn more about Meryl's work HERE.Connect with Meryl on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Aug 8, 2024 • 25min
36 - The Best Strategies for Converting Free Users into Paying Customer with inLinks' Dixon Jones
Your host, Thomas Watkins, talks with the CEO of inLinks, Dixon Jones. Dixon discusses his professional journey, the evolution of InLinks, and the strategic use of the freemium model in SaaS. Dixon explains InLinks' entity-based SEO approach, which focuses on understanding the context of terms rather than just keywords. He discusses how InLinks helps users improve internal linking and SEO through a knowledge graph. Dixon also highlights the importance of user feedback in refining products and adapting sales strategies to meet diverse customer needs.Learn more about Dixon's work HERE.Connect with Dixon on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Aug 6, 2024 • 25min
35 - Franchising 2.0: How AI is Revolutionizing Franchise Development with Sales Chatz' David Stein and Kylon Gustin
Your host, Thomas Watkins, talks with the CEO and Co-Founder of Sales Chatz, David Stein, and the CTO and Co-Founder of Sales Chatz, Kylon Gustin. David and Kylon discuss their innovative use of artificial intelligence (AI) in digital marketing for franchise brands. They explore the unique challenges of franchise marketing, emphasizing the importance of franchise development and recruitment. Sales Chatz's AI-driven platform, iAds, enhances targeting efficiency and ROI for franchisors and franchisees. The episode concludes with plans for future collaboration, reflecting a shared commitment to leveraging technology for growth and innovation in the franchising industry.Learn more about David and Kylon's work HERE.Connect with David and Kylon on LinkedIn HERE and HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Aug 5, 2024 • 23min
34 - Transformational Roadmaps: Your Guide to Effective Product Development with Product Blocks' Piotr Kacala
Your host, Thomas Watkins, talks with the CTO at Displate, Product Coach, and Product Leader of Product Blocks, Piotr Kacala. Piotr Kacala is a seasoned web development and software engineering expert. Piotr, formerly the CTO of a European marketplace for metal posters, now advises tech companies and champion teams to apologize. Piotr centers on creating effective product engineering teams, viewing them as profit centers, and fostering cultural and strategic changes for innovation. Piotr shares insights on agile practices, strategic involvement, and the importance of internal capabilities. Learn more about Piotr's work HERE.Connect with Piotr on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Aug 1, 2024 • 24min
33 - Unlocking Restaurant Success: The Power of Data in Pricing and Promotions with JUICER's Ashwin Kamlani
Your host, Thomas Watkins, talks with the Co-Founder and CEO of JUICER, Ashwin Kamlani. Ashwin discusses his background in e-commerce and the challenges the restaurant industry faces in adopting technology. He explains how JUICER helps restaurants with data-driven solutions to optimize pricing and profitability. Ashwin covers the impact of COVID-19 on this sector, the complexities of digital channels, and JUICER's competitive intelligence tools. Ashwin also shares JUICER's future plans, including offering free competitive intelligence solutions to support smaller restaurants in their digital transformation.Learn more about Ashwin's work HERE.Connect with Ashwin on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Jul 30, 2024 • 26min
32 - Revolutionizing Payments: Changing the Game for Software Companies with Tilled's Caleb Avery
Your host, Thomas Watkins, talks with the Founder and CEO of Tilled, Caleb Avery. Caleb shares his extensive background in financial services and the journey that led to founding Tilled, a company that helps SaaS businesses monetize credit card transactions. The discussion covers the challenges vertical software companies face in payment processing and how Tilled's innovative solutions streamline this process. Caleb highlights the importance of customer feedback, the potential of "tap to phone" technology, and Tilled's strategy of white-labeling their platform to expand reach.Learn more about Caleb's work HERE.Connect with Caleb on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.

Jul 25, 2024 • 33min
31 - Leveraging Venture-Driven Growth and Removing Barriers to Scale with Apollo 21's Danny Nathan
Your host, Thomas Watkins, talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny shares insights on fostering innovation within organizations, emphasizing the need for dedicated resources and a collaborative culture. He discusses Apollo 21's approach, which combines product design, venture building, and management consulting to help companies overcome barriers to innovation. Key themes include the importance of C-suite buy-in, avoiding "innovation theater," and navigating economic challenges. Danny also highlights the role of emerging technologies like AI and the necessity of aligning incentives between service providers and clients.Learn more about Danny's work HERE.Connect with Danny on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.


