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Startups For the Rest of Us

Latest episodes

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Oct 8, 2019 • 47min

Episode 465 | A Bluetick Update from Mike Taber

Mike Taber joins the discussion, sharing insights as he navigates the challenges of developing Bluetick. He delves into his long-term motivations and the intricacies of a Google security audit. The conversation touches on the balance between customer engagement and the need for ongoing support while launching new marketing campaigns. Mike also highlights the importance of product differentiation and customer feedback in shaping their business strategy. Plus, he reflects on managing time effectively in the entrepreneurial landscape.
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Oct 1, 2019 • 46min

Episode 464 | Highs, Lows, and Building Your First Sales Process with Steli Efti

Steli Efti, co-founder of Close.com, shares his rollercoaster journey in startup sales. He candidly discusses the highs and lows of the past year, emphasizing the importance of sustainable practices. Steli dives into building a sales playbook, contrasting inbound and outbound strategies, and highlights the significance of understanding customer needs. He also offers insights on designing effective sales compensation plans that prioritize long-term relationships over quick wins. Tune in for practical advice that can help shape your sales process!
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Sep 27, 2019 • 4min

Episode 463.5 | Be Part of “The State of Independent SaaS”

Discover insights from a groundbreaking survey tailored for independent SaaS founders, highlighting the unique hurdles they face without venture capital. Learn how this initiative aims to bridge the data gap for non-venture-backed companies. Plus, get a glimpse into Rob's video setup and how it supports his vision for sharing valuable information in the SaaS world.
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Sep 24, 2019 • 35min

Episode 463 | Troubleshooting Enterprise Sales (A Founder Hotseat with David Heller)

David Heller, founder of Reimbi, dives into the intricate world of enterprise sales. He shares the challenges startups face when selling to Fortune 1000 companies, including long sales cycles and the need for strong stakeholder relationships. The conversation also touches on navigating security reviews with small teams, enhancing transparency through creative solutions. Heller emphasizes mastering sales conversations and the critical importance of thorough documentation to boost efficiency and client trust. Practical tips abound for those tackling enterprise sales head-on.
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Sep 17, 2019 • 39min

Episode 462 | Competing Against an 800 lb. Gorilla, Splitting from Your Co-founder, and More Listener Questions (with Jeff Epstein)

Jeff Epstein, a co-host and startup advisor, offers valuable insights on navigating entrepreneurial challenges. They tackle the complexities of competing against larger companies and the emotional toll of splitting from co-founders. The duo emphasizes the importance of self-awareness and personal experience in overcoming hurdles. They discuss the transition from feature development to maintaining a mature B2B app, alongside the significance of harnessing customer feedback for product growth. Epstein's expertise shines as he encourages a thoughtful approach to evolving business dynamics.
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Sep 10, 2019 • 49min

Episode 461 | Doubling Down on Bluetick

Mike Taber, an entrepreneur actively involved with Bluetick, shares his insights on navigating the startup landscape. He reflects on the challenges of engaging with social media and highlights the transformative power of personal retreats for founders. The discussion also dives into the future of Bluetick, weighing customer feedback against the desire for innovation. Additionally, Taber explores work-life balance, touching on the importance of separating personal identity from business success. Lastly, he offers tips on leveraging mastermind groups for accountability.
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Sep 3, 2019 • 40min

Episode 460 | Funded Competition, Growing an Email Newsletter Audience, White-Labeling and More Listener Questions

This discussion tackles the impact of funded competition on startups, revealing personal insights from entrepreneurs on their failures. Strategies for growing an email newsletter audience are shared, focusing on content quality and building visibility through guest collaborations. The complexities of white-labeling in SaaS are explored, emphasizing brand integrity over quick profits. Additionally, the importance of referrals for finding reliable legal representation in startups is highlighted, showcasing the benefits of working with agile legal professionals.
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Aug 27, 2019 • 37min

Episode 459 | From Day Job to Productized Service to Fast-Growing SaaS as a Non-Technical Founder

In this conversation, Craig Hewitt, founder of the podcast hosting platform Castos, shares his inspiring journey from medical sales to creating a thriving SaaS business. He discusses the unique challenges non-technical founders face, especially during crucial growth phases. Craig emphasizes the importance of focus, relationships, and external support in overcoming hurdles. He also highlights how podcasting has shaped his personal brand and provided invaluable networking opportunities for his SaaS venture.
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Aug 20, 2019 • 52min

Episode 458 | The Return of Mike Taber

Mike Taber returns to discuss updates on his project Bluetick and his personal growth journey. He dives deep into the struggles of burnout, emphasizing the need for work-life balance. The conversation also covers navigating changes in podcasting dynamics and the importance of listener engagement. Mike shares his experience with health challenges, the positive impact of medication, and the connection between personal well-being and productivity. His reflections highlight the ongoing transition in his entrepreneurial journey and the importance of making deliberate choices.

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