Startups For the Rest of Us
TinySeed Tales S2E2 | Moving Upmarket
Sep 17, 2020
Brian and Scottie Elliott, the dynamic duo behind Gather, share their journey in transitioning their interior design app upmarket. They discuss hiring strategies, emphasizing the shift from task-based to project-based hiring, which enhances operational efficiency. The couple highlights the importance of focusing on customer success over mere revenue metrics. They also candidly reflect on the emotional challenges of losing a major enterprise deal, revealing insights into resilience and the need to understand customer feedback better.
21:54
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Quick takeaways
- Gather is strategically moving upmarket to capitalize on outdated higher-end products, aiming for increased average revenue and reduced churn.
- The co-founders plan to enhance operational efficiency by transitioning from task-based to project-based hires, focusing on specialized expertise.
Deep dives
Strategic Shift to Upmarket
Gather is transitioning its focus to serving an upmarket clientele, recognizing that the lower end of their market is saturated with venture-backed startups. The co-founders, Brian and Scotty, see significant opportunities in this new segment, as it could lead to increased average revenue per customer and reduced churn rates. They also noted that many existing products at the higher end are outdated and lack innovation, which creates a potential opening for their service. This strategic move is not just a shift in customer base but a comprehensive evaluation of their business model and market positioning.
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