Marketing #Unfiltered

In this episode we answer 4 key questions: 1. How the heck can I find perfect fit collaborators? 2. What different kinds of collaborations are there? 3. How do you actually nurture these relationships? 4. How do you make *time* for collaborating? 

Gloria Chou is on and she's spilling some major tea on this $10,000 / hour task.[Hint: It's cultivating a simple and DOABLE PR strategy]But before you start thinking this is a task you need to hire out for, Gloria spends only 15 minutes a day doing this and she's walking you through exactly how to do it for yourself.In this episode we cover:Why you should be focused on PR — even before you launch Exactly what to do in your 15 minutes of PR work a day Exactly what to do if you are just getting started on your PR BRILLIANT pitch tips! [Listen up when she talks about the tracker!]How she uses social media as part of her pitchThere's so much good stuff in here! I can't wait for you to listen. Resources:Get a free pitch template here: https://learn.gloriachoupr.com/podcastfeature Get her PR secrets masterclass: https://joinnow.live/s/Eu3KC6 Check out her PR Starter Kit: https://sophiaparra.krtra.com/t/HBPxLrZty9a4 

This is part 2 in our 2024 prep series! Last week we talked about 4 ways we can prep ourselves for more clients in 2024, now let’s talk about how to use last year’s data to create content that performs even better next year. 

There’s a little change of pace on today’s show. This isn’t an episode about marketing advice today — it’s more a conversation about healing from heartbreak, falling in love with yourself, and how devastation can open you up to your greatest power. Thirteen: One Woman’s Sacred Journey to Discovering Her Greatest Power opens with Nikol about to be reunited with her husband, who she has been having a long distance marriage with. And she is over the moon excited. She’s getting his favorite foods. And cleaning her apartment. And fantasizing about what it’s going to be like when she introduces him to all of her friends. But their reunion is not what she is expecting. In fact, he tells her he doesn’t love her anymore. 13 is a book about her heartbreak and healing, falling in love with herself, and with her current partner. But the truth is, we ALL have our own Thirteen (or utter devastation moment where your entire world feels like it’s falling apart.) In this episode I ask her questions about…➡️ …the story she tells within her book➡️…what she would say to anyone currently navigating a “thirteen.”➡️…her favorite tools for healing. And so much more. Resources:Order Thirteen and download a sneak peek: https://13thebook.com/ Order Thirteen on Amazon: https://www.amazon.com/13-Womans-Journey-Discovering-Greatest/dp/B0CG2X6JFM/ 

Learn how to attract more clients in 2024 without overwhelming yourself with holiday sales. Topics include following up on discovery calls, generating referrals and sales collaborations, approaching podcast hosts for promotion, and getting in front of the right audience through research and building relationships.

Oof! Get ready for something juicy. Sage and I dive *IN* during this episode. We talk about: 1️⃣ Our favorite ways to grow our list and get *fast* clients 2️⃣ Quick tips for strengthening your email subject lines 3️⃣ What the Simpsons has to do with your email content 4️⃣ A step by step process for strategically scrubbing your list 5️⃣ Reasons raising your email open rate should be top priority And SO much more.Sage doesn’t hold back with the actionable advice. Plus, GRAB HER GIFT! She’s sharing her template for strategically scrubbing your list so you can get it done before the end of the year. Get it here: sagepolaris.com/sophiarocks 

We’re back!!!! In honor of Thanksgiving week, we’re talking about the holidays. Whether you have a holiday sale and you want to set it up for success…OR You don’t have a holiday sale and you’re feeling like you missed the mark…OR You don’t have a holiday sale and you’re feeling pressure to whip something together… This one is for you! Because there are MANY ways to leverage this season. I want to share 3 mindset shifts and 5 strategies. Resources: Are you on my text list where you can get 3 weekly marketing tips, reminders or perspective shifts for coaches?  Just text MARKETING here: +1 (917) 810-2418

Today we have Lindsay Maloney on the show!   We’re talking about how to build a 6 figure business in 5 hours a week.   Now, as a total over-worker … I have absolutely been a skeptic of this concept.   But I love how Lindsay breaks it down.   We’ll talk about: How to come up with your daily tasks Any “prerequisites” you need to make this happen Why so many coaches assume this impossible How long does it take to get to this point How do you know what your top priorities are And more!  Plus we get clear on Lindsay’s business and what she has set up behind the scenes to make this happen. My favorite part is every assumption I made about what you need and don’t need to make this happen is essentially false!I just can’t get my own stories out of my head about how much you can get done in a day 😆So I freaking love Lindsay’s approach and how SIMPLE she has made things.Resources from Lindsay: Follow Lindsay here: https://www.instagram.com/lindsay_maloney/ Listen to Lindsay here: https://lindsaymaloney.com/podcastCheck out her $5 a month membership: https://lindsaymaloney.com/the-confident-coach-club5 things you can do today to get a brand new client: https://view.flodesk.com/pages/64cbf5bc4a24fdb5e9df4564  Resources from Sophia:And don’t forget! The 38 Minute Content Solution is happening the week of August 28th. Join us here: gotocoach.club/38minutes 

The business growth advice that works for *everyone* And  I mean that, I don’t know one person that this hasn’t been true for. Today I’m sharing some behind the scenes on what the first few years of business looked like for me. And while the way my business looked / looks doesn’t have to be anything like how your business looks, one thing is true for all of us: SIMPLIFICATION SETS YOU UP FOR SUCCESS. So today is really about learning how to zero in on the thing that is going to make the biggest difference, so we can stop getting distracted by the shiny objects that keep us spinning our wheels and not going anywhere.  I’ll walk you through: A behind the scenes of what I focused on The biggest takeaways which I think EVERYONE must fully embrace And a simple lesson that I’ve never known not to help someone go to the next level Resources: Seats to the FREE 38 Minute Content Solution are available!Snag yours here: https://www.gotocoach.club/38minutes