

Marketing #Unfiltered
Sophia
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
Mentioned books

Jan 10, 2024 • 16min
Ep 127 | QUICKIE: "My marketing is burning me out." ➡️ 5 things to look at
If your marketing looks something like this: Post consistentlyGrow my following because of consistent contentWhen my following grows, my list growsSell to my listGrow my business...you should listen to this episode.I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out.In this episode I'll walk you through 5 things to consider when crafting your strategy to save the burnout (and resentment!) and get back on the right track.

Jan 5, 2024 • 1h 13min
Ep 126 | How to automate your business so you sell while you sleep (with Krissy Chin)
Krissy Chin is on the show to talk about automating your business so you can sell while you sleep.On top of sharing some inspiring details and behind the scenes of her impressive business, we also covered:1) How do you know what to automate? 2) What kinds of things SHOULD you automate? 3) Automation MISTAKES she sees 4) Crazy things happening in automation world thanks to AI 5) How do you come up with an efficient system or process for automating? 6) How often should you be checking into your automations? 7) What tools do we need to know about? In other words, we talked about anything you may need to know to get your automated business off the ground so you can make money OR just keep your audience engaged while you live your damn life.Krissy is also coming out with her first book on January 18th!Get on the VIP list here for all the bonuses: www.thekrissychin.com/book

Dec 29, 2023 • 1h 9min
Ep 125 | 2023 lessons + reflections with husband, Bradley Rose
Care to be a fly on the wall while my husband and I reflect on our year and make goals for our 2024? Listen in, and then continue the conversation with one of your loved ones. Here are the questions we covered:What was your favorite part of the year? What’s something that happened this year that makes you proud of yourself? What was the most enjoyable part of your work this year?What was the most challenging part of the year for you? What was your single biggest time waster this year? What was the most fun you had this year? If you could travel back to the beginning of the year, what advice would you give yourself?What goals do you have for 2024? What’s a bucket list item you want to tick off this year?

Dec 22, 2023 • 1h 15min
Ep 124 | Who to hire, when to hire, and how to effectively lead a team without burning yourself out (with Emily Reagan)
If you have dreams of hiring your first or your next team member in 2024, boy do you need this. Similarly, if you have dreams of being a better leader to your team in 2024 — you need this, too! Emily spills soooo many hiring must-knows. We cover: 1) How do you know it’s time to hire? 2) What if you can’t “afford” to hire? 3) How to get READY to hire?4) What can we do RIGHT NOW to be prepared to hire? 5) How do you know what to focus on first? — LOVED THIS TIP! 6) Common hiring and delegating mistake7) What’s the difference between positions like VA vs DMA vs OBM vs DOO vs CMO? — and when should we hire who? And so much more.Emily does NOT hold back!!! Resources: Get her free guide showing you exactly how to hire your first VA In 4 Weeks: https://emilyreaganpr.com/hireOr you can submit your job opp for free: hireaunicorn.com

Dec 20, 2023 • 24min
Ep 123 | My three highest performing strategies for list growth, sales + nurturing this year
In today's episode I'll break down my 3 highest performing strategies. We'll answer: 1. What performed best for growth this year? I'll also walk you through why I committed to a summit and how to decide what growth strategies you should be doing next year. 2. What performed best for sales this year? Plus, quick bonus: I'll also walk you through the thing that gave me the most results with the least amount of effort 3. What performed best for nurturing this year? This strategy has given me the best results two years in a row... Resources shared in this episode: This grow-your-list cheat-sheet: gotocoach.club/growyourlist

Dec 15, 2023 • 55min
Ep 122 | Systems + tips to help introverts succeed in business (without changing who they are) with Andreea Sandu
Shownotes: Today’s episode is for those who would call themselves “introverts.” If you feel like the world was built for the extrovert and you have to essentially turn yourself into someone else to be successful, not only do you need to know Andreea, but you need to listen to this episode!We talked about: What are the qualities of an introvert? (If you're like me and TikTok has diagnosed you as introverted, this part of the conversation will be super helpful!)Systems you can put in place to support your introverted nature How to set up your work schedule so not to burn out from people timePractical tips for showing up on podcasts, speaking gigs, or guest presentations — even when that visibilty might feel difficult or even impossible. How to build your business *around* how you need to work so you feel at your best There's so much good stuff in here! I can't wait for you to listen. Resources: Join the Life Lesson Letter here: https://andreeasandu.com/email/Check out her book here: http://andreeasandu.com/theintrovertbook

Dec 13, 2023 • 34min
Ep 121 | 2024 Prep: Creating effective collaborations in 2024
In this episode we answer 4 key questions: 1. How the heck can I find perfect fit collaborators? 2. What different kinds of collaborations are there? 3. How do you actually nurture these relationships? 4. How do you make *time* for collaborating?

Dec 8, 2023 • 48min
Ep 120 | Dominating your PR in 15 minutes a day with Gloria Chou
Gloria Chou is on and she's spilling some major tea on this $10,000 / hour task.[Hint: It's cultivating a simple and DOABLE PR strategy]But before you start thinking this is a task you need to hire out for, Gloria spends only 15 minutes a day doing this and she's walking you through exactly how to do it for yourself.In this episode we cover:Why you should be focused on PR — even before you launch Exactly what to do in your 15 minutes of PR work a day Exactly what to do if you are just getting started on your PR BRILLIANT pitch tips! [Listen up when she talks about the tracker!]How she uses social media as part of her pitchThere's so much good stuff in here! I can't wait for you to listen. Resources:Get a free pitch template here: https://learn.gloriachoupr.com/podcastfeature Get her PR secrets masterclass: https://joinnow.live/s/Eu3KC6 Check out her PR Starter Kit: https://sophiaparra.krtra.com/t/HBPxLrZty9a4

Dec 6, 2023 • 34min
Ep 119 | 2024 Prep: What 2023 data to look at so you can improve your content game next year
This is part 2 in our 2024 prep series! Last week we talked about 4 ways we can prep ourselves for more clients in 2024, now let’s talk about how to use last year’s data to create content that performs even better next year.

Dec 1, 2023 • 1h
Ep 118 | How utter devastation led to her greatest power (and it can for you, too!) with Nikol Rogers
There’s a little change of pace on today’s show. This isn’t an episode about marketing advice today — it’s more a conversation about healing from heartbreak, falling in love with yourself, and how devastation can open you up to your greatest power. Thirteen: One Woman’s Sacred Journey to Discovering Her Greatest Power opens with Nikol about to be reunited with her husband, who she has been having a long distance marriage with. And she is over the moon excited. She’s getting his favorite foods. And cleaning her apartment. And fantasizing about what it’s going to be like when she introduces him to all of her friends. But their reunion is not what she is expecting. In fact, he tells her he doesn’t love her anymore. 13 is a book about her heartbreak and healing, falling in love with herself, and with her current partner. But the truth is, we ALL have our own Thirteen (or utter devastation moment where your entire world feels like it’s falling apart.) In this episode I ask her questions about…➡️ …the story she tells within her book➡️…what she would say to anyone currently navigating a “thirteen.”➡️…her favorite tools for healing. And so much more. Resources:Order Thirteen and download a sneak peek: https://13thebook.com/ Order Thirteen on Amazon: https://www.amazon.com/13-Womans-Journey-Discovering-Greatest/dp/B0CG2X6JFM/