
Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Latest episodes

Dec 20, 2023 • 24min
Ep 123 | My three highest performing strategies for list growth, sales + nurturing this year
In today's episode I'll break down my 3 highest performing strategies. We'll answer: 1. What performed best for growth this year? I'll also walk you through why I committed to a summit and how to decide what growth strategies you should be doing next year. 2. What performed best for sales this year? Plus, quick bonus: I'll also walk you through the thing that gave me the most results with the least amount of effort 3. What performed best for nurturing this year? This strategy has given me the best results two years in a row... Resources shared in this episode: This grow-your-list cheat-sheet: gotocoach.club/growyourlist

Dec 15, 2023 • 55min
Ep 122 | Systems + tips to help introverts succeed in business (without changing who they are) with Andreea Sandu
Shownotes: Today’s episode is for those who would call themselves “introverts.” If you feel like the world was built for the extrovert and you have to essentially turn yourself into someone else to be successful, not only do you need to know Andreea, but you need to listen to this episode!We talked about: What are the qualities of an introvert? (If you're like me and TikTok has diagnosed you as introverted, this part of the conversation will be super helpful!)Systems you can put in place to support your introverted nature How to set up your work schedule so not to burn out from people timePractical tips for showing up on podcasts, speaking gigs, or guest presentations — even when that visibilty might feel difficult or even impossible. How to build your business *around* how you need to work so you feel at your best There's so much good stuff in here! I can't wait for you to listen. Resources: Join the Life Lesson Letter here: https://andreeasandu.com/email/Check out her book here: http://andreeasandu.com/theintrovertbook

Dec 13, 2023 • 34min
Ep 121 | 2024 Prep: Creating effective collaborations in 2024
In this episode we answer 4 key questions: 1. How the heck can I find perfect fit collaborators? 2. What different kinds of collaborations are there? 3. How do you actually nurture these relationships? 4. How do you make *time* for collaborating?

Dec 8, 2023 • 48min
Ep 120 | Dominating your PR in 15 minutes a day with Gloria Chou
Gloria Chou is on and she's spilling some major tea on this $10,000 / hour task.[Hint: It's cultivating a simple and DOABLE PR strategy]But before you start thinking this is a task you need to hire out for, Gloria spends only 15 minutes a day doing this and she's walking you through exactly how to do it for yourself.In this episode we cover:Why you should be focused on PR — even before you launch Exactly what to do in your 15 minutes of PR work a day Exactly what to do if you are just getting started on your PR BRILLIANT pitch tips! [Listen up when she talks about the tracker!]How she uses social media as part of her pitchThere's so much good stuff in here! I can't wait for you to listen. Resources:Get a free pitch template here: https://learn.gloriachoupr.com/podcastfeature Get her PR secrets masterclass: https://joinnow.live/s/Eu3KC6 Check out her PR Starter Kit: https://sophiaparra.krtra.com/t/HBPxLrZty9a4

Dec 6, 2023 • 34min
Ep 119 | 2024 Prep: What 2023 data to look at so you can improve your content game next year
This is part 2 in our 2024 prep series! Last week we talked about 4 ways we can prep ourselves for more clients in 2024, now let’s talk about how to use last year’s data to create content that performs even better next year.

Dec 1, 2023 • 1h
Ep 118 | How utter devastation led to her greatest power (and it can for you, too!) with Nikol Rogers
There’s a little change of pace on today’s show. This isn’t an episode about marketing advice today — it’s more a conversation about healing from heartbreak, falling in love with yourself, and how devastation can open you up to your greatest power. Thirteen: One Woman’s Sacred Journey to Discovering Her Greatest Power opens with Nikol about to be reunited with her husband, who she has been having a long distance marriage with. And she is over the moon excited. She’s getting his favorite foods. And cleaning her apartment. And fantasizing about what it’s going to be like when she introduces him to all of her friends. But their reunion is not what she is expecting. In fact, he tells her he doesn’t love her anymore. 13 is a book about her heartbreak and healing, falling in love with herself, and with her current partner. But the truth is, we ALL have our own Thirteen (or utter devastation moment where your entire world feels like it’s falling apart.) In this episode I ask her questions about…➡️ …the story she tells within her book➡️…what she would say to anyone currently navigating a “thirteen.”➡️…her favorite tools for healing. And so much more. Resources:Order Thirteen and download a sneak peek: https://13thebook.com/ Order Thirteen on Amazon: https://www.amazon.com/13-Womans-Journey-Discovering-Greatest/dp/B0CG2X6JFM/

Nov 29, 2023 • 30min
Ep 117 | 2024 Prep: 4 ways to make more sales in 2024
Learn how to attract more clients in 2024 without overwhelming yourself with holiday sales. Topics include following up on discovery calls, generating referrals and sales collaborations, approaching podcast hosts for promotion, and getting in front of the right audience through research and building relationships.

Nov 24, 2023 • 1h 6min
Ep 116 | Triple your email open rate with Sage Polaris
Oof! Get ready for something juicy. Sage and I dive *IN* during this episode. We talk about: 1️⃣ Our favorite ways to grow our list and get *fast* clients 2️⃣ Quick tips for strengthening your email subject lines 3️⃣ What the Simpsons has to do with your email content 4️⃣ A step by step process for strategically scrubbing your list 5️⃣ Reasons raising your email open rate should be top priority And SO much more.Sage doesn’t hold back with the actionable advice. Plus, GRAB HER GIFT! She’s sharing her template for strategically scrubbing your list so you can get it done before the end of the year. Get it here: sagepolaris.com/sophiarocks

Nov 22, 2023 • 27min
Ep 115 | 8 ways to leverage the holiday season (even without a Black Friday sale)
We’re back!!!! In honor of Thanksgiving week, we’re talking about the holidays. Whether you have a holiday sale and you want to set it up for success…OR You don’t have a holiday sale and you’re feeling like you missed the mark…OR You don’t have a holiday sale and you’re feeling pressure to whip something together… This one is for you! Because there are MANY ways to leverage this season. I want to share 3 mindset shifts and 5 strategies. Resources: Are you on my text list where you can get 3 weekly marketing tips, reminders or perspective shifts for coaches? Just text MARKETING here: +1 (917) 810-2418

Aug 31, 2023 • 4min
Ep 114 | Quick Announcement
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