Marketing #Unfiltered

Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s clear it’s from the same person? 5. What aspects of branding do people tend to miss all together? 6. Do you have any tips for finding your “copy voice”? Anddd more. We also did a deep dive into what’s working in her business, and I just LOVED her tips on growing and managing a very large team, plus never missing a deadline and why that is pivotal to her overall process and the experience of her clients. Resources mentioned in this episode: Follow Liberty Type here: https://www.instagram.com/libertytypeco/ Check out her services here: ​​https://libertytype.com/

Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me.  It has led to starting and stopping posting on Instagram.  I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically.   I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”We cover:The actual PURPOSE of social media (that people seem to be very confused around)Why we’re using the wrong metrics to measure the success of our marketingWhy you’re probably NOT growing your email list off of social media, and that doesn’t mean it’s not working for you.Ideas on how to promote on a platform that wasn’t built for promotionIf you’re struggling with results on social, this will help.Resources discussed:Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist

Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'm making this one!) 4. What types of content beautifully sets you up to leverage your SEO 5. Technical things 80% of her clients do that are seriously effing up their SEO 6. Tools to use to make this all easier 7. What the heck "back links" are and how we can get them AND SO MUCH MORE. Resources mentioned in this episode: Get Laura's Simplified SEO Guide: laurajawadmarketing.com/seo-simplified  Plus, check her out here: https://www.laurajawadmarketing.com/ 

If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!"OR"Why is NO ONE buying?"OR"I still have no idea about my 2024 plan"... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help.RESOURCES:The surveys I used:The "perfect fit" version: https://forms.gle/uNhpS1CLFp7qbNsaAThe "list" version: https://forms.gle/rttJ7nsxz1XpMLta7Get on the waitlist for the Go-To Coach Club: https://www.gotocoach.club/g2ccwaitlist 

Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list.If you think I’m being dramatic, I’m not.Let’s break this down.Here’s how it currently works (in super simple terms):➡️ You grow your list using a CRM platform (ie. Kajabi, ConvertKit, etc.)➡️ Every time you send your weekly email to your list, your email knocks on Google and Yahoo’s door asking to be let through to the inboxes of your community.➡️ And Google / Yahoo let you in because they know your CRM.But starting February 1st, things are changing.You will now be allowed in (or not allowed in) based on YOUR OWN reputation and online identity.And Cheryl is going to break this down in WAY more detail on today’s episode.We’re gonna cover:1️⃣Three super simple steps that you must do in order to be let into people’s inboxes after February 1st.(Think: actual code to put on your website so you essentially have an online ID that Google / Yahoo can recognize.)2️⃣Strategies for strengthening your relationship with your list to increase deliverability over time3️⃣ALL the details so you know what’s going on, the timeline, and what you can do *before* February 1st, by February 1st, and after February 1st.And more…So if you are a business owner, this is an absolute MUST listen to.Resources mentioned in this episode:Watch Cheryl's webinar for *ALL* the details: https://cherylrerick.com/deliverability-sophia And also find her workshop here: https://cherylrerick.com/workshops-sophia 

Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more. We covered:1) Signs you're hitting up against an upper limit (I couldn't believe this one!) 2) How to breakthrough the upper limit (such specific tips!) 3) What an upper limit means 4) Does "work-life-balance" actually exist and how can we achieve it? 5) How to give, receive, protect and harness your energy for success And more! You should also definitely check out her quiz.Discover your UNIQUE coaching super power here:https://carmenohling.com/superpower/

If your marketing looks something like this: Post consistentlyGrow my following because of consistent contentWhen my following grows, my list growsSell to my listGrow my business...you should listen to this episode.I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out.In this episode I'll walk you through 5 things to consider when crafting your strategy to save the burnout (and resentment!) and get back on the right track.

Krissy Chin is on the show to talk about automating your business so you can sell while you sleep.On top of sharing some inspiring details and behind the scenes of her impressive business, we also covered:1) How do you know what to automate? 2) What kinds of things SHOULD you automate? 3) Automation MISTAKES she sees 4) Crazy things happening in automation world thanks to AI 5) How do you come up with an efficient system or process for automating? 6) How often should you be checking into your automations? 7) What tools do we need to know about? In other words, we talked about anything you may need to know to get your automated business off the ground so you can make money OR just keep your audience engaged while you live your damn life.Krissy is also coming out with her first book on January 18th!Get on the VIP list here for all the bonuses: www.thekrissychin.com/book 

Care to be a fly on the wall while my husband and I reflect on our year and make goals for our 2024? Listen in, and then continue the conversation with one of your loved ones. Here are the questions we covered:What was your favorite part of the year? What’s something that happened this year that makes you proud of yourself? What was the most enjoyable part of your work this year?What was the most challenging part of the year for you? What was your single biggest time waster this year? What was the most fun you had this year? If you could travel back to the beginning of the year, what advice would you give yourself?What goals do you have for 2024? What’s a bucket list item you want to tick off this year? 

If you have dreams of hiring your first or your next team member in 2024, boy do you need this. Similarly, if you have dreams of being a better leader to your team in 2024 — you need this, too! Emily spills soooo many hiring must-knows. We cover: 1) How do you know it’s time to hire? 2) What if you can’t “afford” to hire? 3) How to get READY to hire?4) What can we do RIGHT NOW to be prepared to hire? 5) How do you know what to focus on first? — LOVED THIS TIP! 6) Common hiring and delegating mistake7) What’s the difference between positions like VA vs DMA vs OBM vs DOO vs CMO? — and when should we hire who? And so much more.Emily does NOT hold back!!! Resources: Get her free guide showing you exactly how to hire your first VA In 4 Weeks: https://emilyreaganpr.com/hireOr you can submit your job opp for free: hireaunicorn.com