
Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Latest episodes

16 snips
Mar 22, 2024 • 32min
Ep 141 | 3 nurture event ideas to bring buzz + generate sales
Discover the power of nurture events in your marketing strategy! Learn how these engaging interactions can lead to increased sales and stronger community connections. Explore real examples that illustrate their effectiveness. Plus, understand why content alone isn't enough to drive results. This discussion unpacks the three crucial pillars of marketing and how they work together to foster growth.

Mar 13, 2024 • 20min
Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly
If you…struggle with consistencyonly get clients from referralsfeel like people get confused about the work they doGet a lot of people saying they can’t afford you…you need this episode. Resources:Get on the Go-To Coach Club waitlist!https://www.gotocoach.club/g2ccwaitlist

Mar 8, 2024 • 1h 27min
Ep 139 | Have a thriving business without being stressed AF (thanks to EFT) with Jacqui Acree
Today we’re talking about EFT with Jacqui Acree. If you’re looking to grow a thriving business without being stressed AF, you’re in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress or worry and how to reframe that ➡️ What’s different about EFT as a nervous system regulation tool? ➡️ Why does EFT work so quickly? And more! Resources mentioned in this episode: Get a free, pre-recorded tapping session here that you can use whenever you’re feeling stressed: https://jacquiacree.com/experience/

Feb 28, 2024 • 55min
Ep 138 | Rest strategies to increase revenue with Kristin Brabant
If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover:➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to rest, or incorporating more rest to be able to make more money?➡️How to know HOW to spend your time so it actually moves the needle➡️Mistakes people make when trying to get more rich and more rested PLUS, the SPILL THE TEA was on fire. She offered some GOLD answers around her favorite client generating activity and her favorite list building activity — you need to really pay attention to that. Resources: Use one of her 5 calendars to help you increase your revenue and your rest: https://www.kristinbrabant.com/5-calendar-freebieInside you will take an assessment to discover your ideal schedule – I’ve just started using it and I LOVE it!

13 snips
Feb 23, 2024 • 21min
Ep 137 | What to do so list growth turns to sales
Discover how to turn your growing email list into real sales. Explore effective strategies for nurturing engagement, including the power of personalized communication. Learn actionable techniques that deepen relationships with subscribers and boost conversion rates. Unlock the secrets to transforming your list growth into profitable outcomes!

Feb 21, 2024 • 1h 8min
Ep 136 | Strategies to grow a profitable email list with Kylie Kelly
Oof! This is a juicy one.If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation.We cover:How the heck to pull off a smokin’ hot bundle Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is going after and gave advice around the best fit strategy for your goal. (Hint: Yes, the growth strategy for high ticket offers will be different from the growth strategy for low ticket offers .) How many growth efforts should you be doing every month? What should you do if you have NO email list? How do you get started with collaborations even if you’re brand new and feel like you have nothing to offerAnd … way more.Resources inside this episode:➡️ Check out Kylie’s website: https://kyliekelly.com➡️ Join the Spotlight Club Offer (first month for $7 and then $19 after that) — this is a social link!! https://thepregnantceo.thrivecart.com/the-spotlight-club-2024/?coupon=SOPHIA➡️ Plus, get TEN Email Subject Lines That Convert https://thepregnantceo.thrivecart.com/top-10-email-subject-lines-that-convert/

Feb 16, 2024 • 1h 13min
Ep 135 | How to use human design to decide your most effective marketing strategy with Danielle Laura
In today's episode, we talk about how to use your human design to inform your marketing strategy. We cover:How to use human design to create a magnetic messageWhat kind of content your human design says you’re great at.How to make launch decisions based on your human design.And how to identify your best community building super powers so you become known for something.This is JUICY.Resources mentioned in this episode:Find out your human design type here: https://membership.danielle-laura.com/hd-business-guide/ (and scroll to about mid-way)Plus get 10 Actionable Tips To Align Your Business With Your Unique Human Design For Sovereign Success here: https://membership.danielle-laura.com/hd-business-guide

Feb 14, 2024 • 30min
Ep 134 | The order of priorities for your next launch (starting 3 months out)
In today's episode, we answered a question from a listener about launching.We cover:1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.2. We'll also talk about how your social media content shifts.This is definitely one to bookmark and keep coming back to!Resources:Join Marketing Mail here: https://www.gotocoach.club/marketingmailJoin the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC

Feb 2, 2024 • 57min
Ep 133 | Tips for creating a memorable brand without over complicating it with Amanda Berg (of Liberty Type)
Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s clear it’s from the same person? 5. What aspects of branding do people tend to miss all together? 6. Do you have any tips for finding your “copy voice”? Anddd more. We also did a deep dive into what’s working in her business, and I just LOVED her tips on growing and managing a very large team, plus never missing a deadline and why that is pivotal to her overall process and the experience of her clients. Resources mentioned in this episode: Follow Liberty Type here: https://www.instagram.com/libertytypeco/ Check out her services here: https://libertytype.com/

Jan 31, 2024 • 27min
Ep 132 | Unpopular opinion: Your social is NOT a list growth tool
Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically. I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”We cover:The actual PURPOSE of social media (that people seem to be very confused around)Why we’re using the wrong metrics to measure the success of our marketingWhy you’re probably NOT growing your email list off of social media, and that doesn’t mean it’s not working for you.Ideas on how to promote on a platform that wasn’t built for promotionIf you’re struggling with results on social, this will help.Resources discussed:Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist